The purpose and significance of the music festival
Why do young people get together to go to the music festival? First of all, the national holiday system provides fertile soil for outdoor music festivals. During the three-day holiday, if you go out to travel, you will inevitably borrow annual leave in the long line. If you go out of the city for a short time, you will be stuck on the expressway. Gathering in the city is nothing more than eating, drinking and singing. It happens that there is such an occasion, with music, lawns, handsome guys and beautiful women, and young artists.
This kind of atmosphere is not available at ordinary times, at least in this city of Beijing, it is as hard to find a sunny day as the weather. So we see a collection of various subcultures at the music festival, such as punk, hip-hop, cos, geeks, etc. Therefore, strawberry is not only an outdoor music festival in this sense, but also a super party with a musical theme. In fact, they do the same.
So fans who really enjoy music will gather in front of the stage, waving their hands and shaking their bodies to feel the charm of live music; Others spread picnic mats on the lawn a little farther away, eating and playing cards with friends, or just lying on the lawn enjoying the sunshine and breeze (the wind is really strong this year). Fortunately, the Canal Park is big enough for everyone to go their own way. Only going to the bathroom is an eternal problem.
I'm afraid we can only generalize this group of people with a heart that is not completely old. From the uncle of literature and art in his 4 s and 5 s, to the little father and mother who pushed the stroller, to the high school students whose acne is raging on their faces, everyone has temporarily escaped from the mature and sophisticated living environment. Although youth is not used for consumption, youth has become a consumer product here.
people spend money to prove that they are not young at this moment, but young. The driving force of this kind of consumption has become more diverse and complex in the social network era. It needs more targeted observation to understand how everyone defines their young self in their hearts, but as far as a group is concerned, meeting their most basic needs has become the starting point for businessmen to write planning cases.
The new generation of young people have not experienced the years of collective life, but have grown up in communities lacking civic organizations, and formed their own connection with society through fixed interpersonal relationships and semi-open online social interaction. If you ask what is the spirit of the times, this may be the first circle that needs to be drawn to describe this generation.
the outdoor music festival is the product of the catalytic effect of the unstable elements of the times, which not only declares itself, but also declares the existence of these elements. So in this sense, China's outdoor music festival is a special form different from foreign music festivals.
Therefore, the significance of outdoor music festival is not only commercial value, but also has certain social significance. If we stand in the perspective of future generations, it will be a perfect observation object. But as far as we are concerned, it is just what we want to participate in, a big Party.