What are the styles of New Year posters?

1. Flat style

The flat design style gives people a visual sense of simplicity and design, so it is not It is easy to look vulgar, and the design elements are flat dots, lines, and surfaces, which have relatively high requirements for composition, layout, color matching, and details of graphics and text.

2. National style illustrations

National style illustrations are favored by major brands and illustrators. Their visuals have a Chinese style atmosphere and are fashionable and beautiful, so they are very suitable for use. To express the design related to the Spring Festival.

3.3D style

3D style has become more popular in major design industries in recent years, and has also become an important form of expression in Spring Festival poster design, with exquisite texture and strong space. The sense and volume, as well as the good-looking color matching, break the traditional two-dimensional Spring Festival poster design form.

4. Cyberpunk

Cyberpunk style is a style that has only become popular in the past two years. It is biased towards the direction of technological trends. Hong Kong-style tea restaurants like to use this style. For decoration, it is also a commonly used expression method of national trend design, so the tonality is consistent with the Spring Festival. It is characterized by text and simple small graphics. The borders of the text usually use Chinese style, and neon lights The luminous effect is mainly high-saturation rose red, blue, yellow, and green.

As for the styles of New Year posters, the editor of Global Ivy will share them with you here for the time being. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn. Do you know these 6 common illustration poster styles?

2020 can be said to be the world of illustrations

"Long No See Hot Dry Noodles" which has touched countless people

to recent various festival brand posters

You can see illustrations everywhere

Do you know what are the common styles of illustrations?

Little A will pass this article

Let’s take a look at the common styles of illustration posters!

Flat style illustrations are mainly composed of color blocks, with geometric shapes and smooth outlines. The information is more intuitive and allows people to know what the interface is at a glance. the message conveyed.

The flat interface can also better realize the transformation of images, and web pages load faster. Therefore, flat style illustrations are widely used in various fields.

The line drawing style is an extension of the flat style.

Add outlines and strokes to flat elements. Add strokes to the outline of outline illustrations. Compared with the flat style, it is more three-dimensional and cute. It is often used in posters, In the boot page, logo, etc.

Texture style illustrations are also called grainy noise style, which is another branch of the flat style. The grainy texture is superimposed on the page to present a matte texture, a bit like sand painting, but more delicate than sand painting. .

The main form of expression is the use of a large number of color blocks. The elements are single and clean. The texture is often superimposed on the highlights and shadows of the elements. The graininess is used to increase the details in the picture. The picture transition is natural and three-dimensional and vivid. The style of painting is relaxed and casual.

Ukiyo, in Buddhist language, refers to "the prosperous and empty human world." Ukiyo-e expresses the ups and downs of the human world in the form of painting.

The Ukiyo-e painting style is based on traditional prints, emphasizing the flat application of lines and color blocks. The colors are bright, and birds, fish and waves are the main forms of expression.

MBE illustrations are a style created by a designer at Dribbble. They use thick black lines to depict elements, removing unnecessary elements from the picture. The color blocks are clearly differentiated, rounded and cute. In conjunction with small elements, it is often used on guide pages, startup pages, logos, etc.

Watercolor illustration is a relatively popular painting method in recent years. Simple lines and gentle colors are tranquil and natural. The lines are simple and casual. Watercolor illustrations are particularly creative and can express both realism and abstraction. , magic and other various styles.

Illustrations are one of the most common design elements in our lives

In recent years, they have gradually become the mainstream of poster design

Different styles of illustration styles bring People’s different visual experiences

Which one do you prefer? The most comprehensive 45 graphic design styles

Graphic design style refers to the same or similar materials, shapes, Design works with characteristics such as color have common design ideas or expression techniques. If you dare to try different graphic design styles, you can break the monotonous visual form, make your design works more diverse, and achieve self-breakthrough.

There are no fixed routines and patterns in design style. Everyone can create their own unique style and form. The 43 styles listed below are based on past practice and have achieved very good results. The summary is very practical and suitable for graphic design, visual design, packaging design, advertising design, printing design,

UI design

, interface design, animation design, PPT design, etc., all graphic designs.

As a graphic designer or beginner, knowing and understanding these design styles can help us broaden our design horizons on the one hand, and on the other hand, it can also allow us to better classify and interpret the complicated designs on the market. Design works, and have a broader creative idea, so that you no longer worry about the form of visual design, and can continue to "see, think, learn, do, and use", thus allowing yourself to become an excellent designer as soon as possible Go inside the ranks.

How many styles of graphic design are there? To be honest, it is impossible to know completely, because the style of graphic design is always creative, open and diverse. But what I am sure of is: the styles listed below are the most complete summary you can see so far, and can help you build something like the Periodic Table of Elements in your mind

Periodic Table of Elements

style classification.

Before elaborating on these design styles, let me first explain

Internationalism

design style.

1. Internationalist style

After the Second World War

After the end of the Second World War, graphic design experienced a short period of stagnation. Since the war brought great trauma to various countries in Europe and Asia, except for the United States, international graphic design had little innovation in style. The gradual recovery and development of the economy promoted the development of design after World War II, and the increasing internationalization of the market put forward new requirements for the international appearance and characteristics of design. . By the 1950s, a new graphic design style finally formed in the Federal Republic of Germany and Switzerland, known as "Swiss Design Style" (SwissDesign).

Because this style is simple and clear, and its communication function is accurate, it quickly became popular all over the world and became the most influential and internationally popular design style after World War II. Therefore, it is also called "Internationalist Graphic Design Style" (theInternationalTypographicStyle).

Swiss internationalist graphic design really took shape in 1959 when Switzerland published the magazine "New Graphic Design". This publication is jointly published by Vivalelli and three other Basel designers, the other three people are Charlie Rose, Joseph Müller Bruckmann,

Hans

·Newberg. This publication published in 3 languages ??(English,

French

and German) has become the basic position of Swiss internationalist graphic design style and the center of internationalist graphic design style. and birthplace, which is of great significance in the history of graphic design.

The most important role of this publication is to convey the exploration, experimentation, design philosophy and design concepts of Swiss designers, and the new Swiss graphic design methodology to the design circles around the world, thereby influencing countries around the world and promoting the Swiss graphic design style to become international. style.

Let us introduce in detail the spiritual leader of internationalist graphic design style, Joseph Müller Bruckmann.

He worked as an apprentice in

Zurich

from 1934 to 1936. In 1936, he opened his own design office, specializing in graphic design and exhibition design. Also does photography work.

After the war in 1945, he concentrated on display design and illustration design, designing sets for various theaters.

1951, Zurich Concert Hall

Concert

Poster, the Tonhalle-Gesellschaft, Zurich, 1951)

In 1958, he was the publisher and main editor of "New Modern Design" in Switzerland.

1957-1960, Professor at the Zurich Academy of Arts

1963, Professor at the Design Academy in Ulm, Germany

In the 1960s, Zurich International Airport

Visual Communication

System (theSIGNAGEsystem, Zurichairport, late1970)

In the 1970s, Swiss Federal Railways Visual Communication System (SwissFederalRailways, SBB)

Worked as a consultant for IBM from 1967 to 1988

Died in August 1996

Graphic design books:

"History of Visual Communication": 1971 "GeschichtedervisuellenKommunikation" "(AHistoryofVisualCommunication)"

"Grid Systems in Graphic Design."

"Grid Systems in Graphic Design."

Photographic Posters-From their Origins to the Present Day": 1989Published "Fotoplakate-Vonden AnfangenbiszurGegenwart" (Photographic Posters-From their Origins to the Present Day)

Design philosophy: Pursue absolute design, advocate the principles of impersonality, systematization, standardization and neatness, advocate design with Excellent communication function is the highest purpose; in order to achieve the purpose of communication, design, personal preferences, special requirements of customers, and publicity pressure should be ignored. The only important thing is the sense of the times and modernity that the design reflects; the design should be based on the function of communication. Excellence is the highest purpose, full of vitality and vividness.

His graphic design process is very concise and concise, with a high degree of visual communication functionality and a strong sense of the times, simple and clear. The photographic materials he uses turn photography itself into design elements, giving photography new functions. His photographic collages are very strong, simple in structure, and highlight the theme, allowing the audience to understand the content conveyed by the poster at a glance.

He emphasizes the social mission and function of design. At this point, like the founder of Bauhaus, he has a distinct color of the modernist design movement and is a plane that advocates specific social engineering purposes. Designer. He designed the visual communication system of Zurich International Airport in the 1960s, and the visual communication system of the Swiss Federal Railways in the 1970s. Both of them are highly functional and easy to understand, which is the basis of his design philosophy. Best example.

The roots of the internationalist style should be said to be in the same vein as the modernist design movement, especially closely related to the Bauhaus and the Dutch "De Stijl" movement. Two key figures in the Internationalist graphic design movement and the Modernist design movement, Theo Balmer (1902-1965) and Max Beer (1908-), were both Swiss graphic designers who graduated from the Bauhaus. Balmer was one of the first designers to adopt a completely mathematical approach to graphic design construction. Max Bill valued consistency and unity in design. In 1950, Bill served as the first president of the Hochschulefur Gestaltungin Ulm (the Hochschulefur Gestaltungin Ulm) in the Federal Republic of Germany. Ulm Academy is in the same line as the pre-war Bauhaus design school. The biggest point is to regard design as an integral part of social engineering and avoid the simple and naked commercial tendency of American design. The Ulm School of Design played a decisive role in establishing the internationalist design style.

A core part of the Internationalist style formed in the 1950s was the development and widespread adoption of sans-line typefaces. The new generation of graphic designers adopts a new, straightforward, unadorned line to achieve a high degree of unabashed visual communication. In 1954, Adrian Frutiger (1928-), a Swiss graphic designer working in Paris, created a set of new plain line fonts with 21 different font sizes, called "universal fonts" (Univers). In the early 1950s, Armin Hofmann collaborated with another Swiss designer, Max Medinger, to create the "New Haas-Grotesque body". In 1961, the new Hasti was officially produced in the Federal Republic of Germany, and its new name was "Helvetica". This font was designed so perfectly that it became the most popular font from the 1950s to the 1970s. Several fonts designed by Hermann Zaff (1918-) during the 1940s and 1950s are regarded as major developments in font design, such as "Palatino (1950)", "Melior (1952)" , "Optima 1958", Zaf's font design reaches a height that combines functional features with elegant details. .

As one of the most important graphic design centers before and after World War II, the two cities of Switzerland

Basel

and Zurich played a major role in the formation of the international style. It played an important role and became a design center area, with important figures such as Emil

Luther

(1914-1970) and Armin Hofmann (1920-) emerging. graphic designer. Switzerland's international graphic design style truly took shape in 1959 when Switzerland published the magazine "New Graphic Design". This publication is the basic position, center and birthplace of Swiss internationalist graphic design style and plays an important role and significance in the history of graphic design.

Swiss internationalist graphic design caused a great shock in the United States, and has been rapidly developed and widely used in the United States. The first person to promote the development of internationalism in the United States was Lor Martin (1922-). He began working as a graphic designer at the Museum of Fine Arts in Cincinnati in the United States in 1947. He gave up the realistic illustration methods that were popular in the United States at the time and adopted internationalism to design museum exhibitions, publications and poster. Another person who introduced and promoted the international style to the United States was Los Angeles graphic designer Rudolph de Jarac (1924-). The Swiss internationalist graphic design style became popular in the United States in the 1950s and has lasted for more than 20 years.

After the United States adopted the internationalist graphic design style, it greatly improved the popularity and promotion of American science and technology publications, and had a great and positive role in promoting American science, technology and industrial production. .

Have we seen whether Apple’s design also absorbs the essence of its design?

2. Apple style

Design concept: simplicity, refinement, elegance, A sense of high-end, technology, quality (high-end, grand, high-end)

Design form and method: In terms of color matching, Apple is good at using two colors, light gray and dark gray. Apple’s light gray is not pure light gray, but a gradient to light gray. In design, we should try to avoid the appearance of pure black, which is too depressing and airtight.

For a company whose design tone is simplicity and simplicity, Apple also chose sans-serif flat black fonts. None

Serif fonts

can make the overall look simpler, simpler, more technological and modern.

In addition, Siyuan Heidi is also a good alternative font.

Apple’s official website uses flat black and Myriad fonts. The choice of font is related to everyone's aesthetics, but there are also many axioms. For example, technology company official websites and products should use black sans-serif fonts to make them visually cleaner and more concise.

Typesetting composition: The main copy is always in the most important visual position. That is, the copy of the main product features must be displayed centrally.

Lose font spacing. The font is bold and emphasized, and the size and color of the font (i.e. black, white and gray) are used to distinguish primary and secondary.

Insist on one set of copywriting and one set of renderings. The advantage of this is that each product feature copy can be implemented visually, which will not produce a boring and unconvincing reading experience graphic design style.

The graphic design style leaves a large area of ??white space. This means that the copywriting has been streamlined, and it also shows that in the layout, the designer has given product images and copywriting sufficient space for visual extension, which can bring a very clean and spacious visual sense and play a huge role in improving the overall temperament of the product.

Does MUJI’s design style reflect some frigid design style based on Apple’s style?

3. Chinese style

Chinese style design includes retro Chinese style and modern Chinese style, which are slightly different in color form.

Design concept: retro, tradition, charm (incorporating Chinese elements and colors)

Design form and method: Classical Chinese style, that is, retro Chinese graphic design style, is based on China Design based on traditional culture. Chinese graphic design style colors mainly include red, pink, blue-gray, black-gray, aqua, white, light crimson, dark black, light blue, light yellow, light yellow, etc. Common traditional Chinese-style materials include Chinese knots and blue and white porcelain. Ink painting, ancient decorative patterns, calligraphy, seal cutting, seals, lanterns, tea sets, ancient utensils, ancient architecture, bronzes, bronze patterns, dragons and phoenixes, spirit animals, traditional Chinese festivals, etc., as long as they are elements in traditional Chinese culture, they are called Chinese style Traditional materials.

Modern Chinese style (modern, simple, grand), modern Chinese style graphic design style, that is, Chinese style designed according to modern aesthetics, is based on traditional Chinese culture, contains a large number of Chinese elements and adapts to A globally trending art form or lifestyle.

Nodyoung is a designer artist. We can understand this style through him, so we named it NOD style. NodYoung, that is, Yang Yibing, male, 38 years old, graduated from Tsinghua Academy of Fine Arts, is a designer in Beijing A well-known visual designer in the industry. As early as when Lao Luo founded English training, he was invited to design posters, which contributed a lot to the viral marketing of Lao Luo English at that time. When giving a speech at the Story of an Idealist Entrepreneurship III Theater that year, Lao Luo also specifically talked about how Nod designed a poster for himself after joining.

Design concept:

Novel, trendy, painterly, beautiful (Nodyong’s comic style)

Design form and method:

Passed The simple and color block illustration form combines graphics and design semantics to give people a trendy and novel sensory effect.

5. Light and breathable overlay style

Design concept:

Light, gradient, and dense.

Design form and method:

Light-sense translucent gradient overlay graphic design style. The superposition method incorporates a new visual element - the sense of light. Light has always been favored by people because of its clear, pure and reflective properties. People are no longer satisfied with simple color superposition, and designs that increase the sense of light will add more futuristic psychedelic attributes to products. It can be easily achieved through Photoshop or AI software.

Design concept:

Keywords: deconstruction, anti-logic, synaesthesia experience.

Deconstruct the main object to give it a new sensory experience.

Design forms and methods:

Objects are composed of shapes, materials, colors, arrangements and other dimensions. If the subject object is reorganized and deconstructed by breaking, decomposing, superimposing, etc., its inherent sensory impression will be logically broken, and the object will be given a new meaning. This method of graphic synaesthesia deconstruction will trigger people's synaesthesia in many aspects such as vision, taste, smell, etc., thus triggering people's association and thinking about the deep connotation of the picture.

![Graphic synesthesia ps://)

Design concept:

Nostalgia, fiction, steam engine

Design form and method :

Steampunk graphic design style is a compound word composed of steam and punk. Steam naturally represents large machinery powered by steam engines. Punk is a non-mainstream fringe culture, written in street language dialogue. Its significance lies in the independent style of the subject matter, rather than its anti-social nature.

Steampunk works often rely on some hypothetical new technology, such as new energy, new machinery, new materials, new means of transportation, etc., to show an imaginary world view parallel to the Western world in the 19th century, and strive to Create its fictional and nostalgic characteristics.

Design concept:

Hyper-realistic style is also called skeuomorphic style. Spatial layers, scene frames, optical illusion expansion, extremely high color resolution, precision and detail.

Design form and method:

Hyperrealism works pay more attention to details and objects. The work is not a strict interpretation of an actual object, nor is it a literal illustration of a scene or theme. Instead, they utilize other, often subtle, elements to create the illusion of reality that does not actually exist or cannot be seen by the human eye.

9. Three-dimensional solid color rendering style

Design concept:

Plane three-dimensional sense, solid color, and sense of space.

Design form and method:

Unify the color system of three-dimensional objects and flatten the three-dimensional picture.

With the popularity of C4D, three-dimensional expression has become more and more popular in design. However, in the post-flat era, how to find a balance between flat and three-dimensional forms is the focus of everyone's attention, and three-dimensional solid color rendering is just a good attempt.

The spatial layout expands the depth of the picture, while the solid color rendering of objects enhances the three-dimensionality of the picture. The design eliminates factors that interfere with people's attention, leaving only the theme part that needs to be conveyed, which is impressive. This form has become popular in photography and three-dimensional art, and the ritualistic picture makes designers love it.

Design concept:

Personality, freedom, roughness, mystery, and coldness.

Design form and method:

The design style of industrial loft is the favorite of many young people who pursue individuality and freedom. This style itself exudes a rough and mysterious style. characteristics.

11. Gothic style

Design concept:

Tall, gloomy, weird, mysterious, scary, exaggerated, asymmetrical, peculiar, Light, complex, multi-decorated.

Design form and method:

The main characteristics of Gothic style are towering, gloomy, weird, mysterious, scary, etc. It is widely used in architecture, sculpture, painting, literature, music , clothing, fonts and other art fields, Gothic art is exaggerated, asymmetrical, peculiar, light, complex and multi-decorated. It is characterized by the frequent use of vertically extending lines, and its main representative elements are Including black costumes, bats, roses, lonely castles, crows, crosses, blood, black cats and more.

Gothic, also translated as "Goethe", originally refers to the Goths, a Germanic tribe in Western Europe; at the same time, Gothic is also an artistic style, which was first used during the Renaissance. Distinguishing the artistic style of the medieval period (515th century), its origin comes from the German Goths who invaded Italy and disintegrated the Roman Empire in the 35th century AD. In the 15th century, the Italians had the idea of ????revitalizing ancient Roman culture and set off a brilliant Renaissance movement. Because Italians could not let go of the historical hatred of the Goths who destroyed the Roman Empire, in order to relate to this period To distinguish, they called the artistic style of the medieval period "gothic", which means "barbaric". Although the word "Gothic" has a somewhat negative connotation, in fact, a large number of The artistic value of Gothic style works is very high.

Design concept:

The three-dimensional character effect is very simple and crude. It can quickly highlight the theme and has strong impact. It is often used in promotions, opening celebrations and other activities. If the details are not handled well, the quality will often be lacking. You may not like this style, but as a designer, you still need to understand this style, maybe your clients will like it.

Design form and method:

Use PS, AI, CDR, Rhino, C4D, 3dsMax and other three-dimensional software to realize; first font design and then special effects synthesis, that is, first make the font , then create a three-dimensional effect, and then incorporate some special effects.

Design concept:

Picture synthesis style graphic design, full of creativity and cool effects. This requires relatively high requirements for the detailed depiction of materials, perspective, and light and shadow.

Design form and method:

With the powerful image processing function of Photoshop software, there is nothing you can’t do, only what you can’t imagine, through a large number of material selection, channels, masks, The five major functions of selection, filter, and layer style are used to synthesize special effects.

Design concept:

The picture synthesis scene built through exaggerated proportions and unique perspectives is full of creativity.

Design form and method:

Material selection, synthesis of special effects, light effects processing, contrast processing are similar to the ideas of the picture synthesis style, mainly using exaggerated proportions to achieve this A surreal feeling.

Design concept:

Double exposure is a shooting technique in photography. It refers to multiple exposures on the same negative film. The resulting film is full of mystery, imagination, and surreal literary and artistic atmosphere, which is difficult to describe.

Design form and method:

Select materials and synthesize them with PS software special effects; find a portrait or character image with clear outlines, and combine it with other theme pictures to make a clipping mask Effect, pay attention to adjust the opacity.

Double Exposure (Double Exposure) refers to multiple exposures on the same film. It is a must-have skill for many people who come into contact with the camera. The mysterious and indescribable visual effects often make people addicted to it. Today's mid-to-high-end automatic cameras have multiple exposure functions, and multiple exposures can be set using function settings.

Design concept:

Flat style is to remove redundant, heavy and complicated decorative effects, so that the "information" itself can be highlighted. In terms of design elements, abstraction, minimalism and symbolization are emphasized. In the field of graphic design, using flat style elements can solve the problem of not having suitable materials.

Design form and method:

Use PS and AI software to create in the form of graphic drawing, modeling and color matching.

The core meaning of the flat concept is to remove redundant, heavy and complicated decorative effects. The specific manifestation is that redundant perspective, texture, gradient and elements that can create 3D effects have been removed, so that the "information" itself can be highlighted as the core again. At the same time, in terms of design elements, abstraction, minimalism and symbolization are emphasized.

For example: The design of Windows, MacOS, iOS, Android and other operating systems has developed towards "flat design". Its design languages ??mainly include MaterialDesign, ModernUI, etc.

The flat design, especially the mobile phone system, is directly reflected in: fewer buttons and options, which makes the UI interface cleaner and neater, and is particularly simple to use, thus giving users a better user experience. Operation experience. Because information and how things work can be displayed more simply and directly, cognitive barriers can be effectively reduced.

The flat design not only makes the interface beautiful and concise on mobile systems, but also can reduce power consumption, extend standby time and increase computing speed. For example, Android 5.0 uses a flat effect, so it is called "the most gorgeous Android system".

"FlatDesign" is the English name of "flat design". This concept was developed in 200