Who knows what the music of Rejoice’s advertisement is?

It’s all because of her (Rejoice commercial song)_Leo Ku>Every side is beautiful (Rejoice commercial song)_Tao Zhe natasha bedingfield This song is slow rocking and belongs to Pantene

Every side is beautiful

hei yeah yeah

yeah beautiful

you know

Tenderness is flowing in the hair

Heart-like feeling

woo oh oh, oh oh

Let your fingers roam in your hair

May my thoughts float upstream and float in your heart

It is a reason to look forward to the prelude to a smile

Overlapping shots of instant communication

Be gentle and not bow your head easily

You don’t have to be too deliberate to ignore it

Every side of you is beautiful

The gentle heart-like feeling floats through your hair

It is the silk of love and the feeling of being pampered by you

Yes The drifting tenderness of missing you is a kind of enjoyment

From the beginning to the end, it will be forever

The gentle and heart-like feeling drifting through the hair

It is the silk of love. The feeling of being pampered by you

The drifting tenderness, thinking of you is a kind of enjoyment

From the beginning to the future, it will always be woo oh

You are so beautiful, < /p>

you are so beautiful

The heart-warming Rejoice, the beauty of Chinese women

Rejoice has changed. In the 17 years since it entered the market in China, the familiar Rejoice has even become ordinary. Rouge completed a gorgeous transformation in 2006 and came out with a completely different new image. The new outfit Rejoice lights up the eyes of the consumer public with the most top-notch production and the most splendid light. From the first night view of Pudong , to the Rejoice advertisement published in the media, the Rejoice Huacai cross-dressing shocked the public and the advertising industry and the shampoo industry.

In the early summer of 2006, Xinzhuang Rejoice first used outdoor projection advertising to produce huge projection advertising in Jinmao Tower. The huge circular advertising screen with a height of 100 meters is called the largest outdoor projection advertising in the world. , Rejoice used the shocking effect brought by the new Huacai decoration to create the first night scene in Pudong, which can be called another category. It lit up the night sky of Shanghai with extraordinary creativity and wrote a new standard for Chinese advertising creativity.

Subsequently, Rejoice's "Start, Heartbeat, Every Side is Beautiful" advertisement was invested in TV media at all levels across the country, with great results, creating a boom in Rejoice purchases. Let's taste some of the copywriting of Rejoice's advertisement:

< p> Heart-warming Chapter 1:

When I see her acting cool, I know I like her; when I see her gentleness, I am even more moved. Every aspect of her hair is beautiful, new and graceful, and her hair is smooth inside and out. My heart flutters softly!

Heartbeat Chapter 2:

Seeing her innocence, I like her innocence; seeing her strong side, I am even more moved. Every aspect of her beautiful hair is beautiful Brand new Rejoice, the inside and outside of the hair are smooth, making your heart beat Rejoice!

Heartbeat Chapter 3:

She said that if you look closer, you can see something more beautiful; when I get closer to her, I can see more beautiful things. Understand that the closer you are, the more heart-warming you are. The closer you are, the more infinitely beautiful you are. The new Rejoice, your hair is infinitely moving, start your heartbeat with Rejoice!

Do you feel anything after reading this? Yes, that is China. Women have the confidence and beauty of softness and strength and the beauty of smooth hair. Different from other shampoo advertisements, this time Rejoice did not find a famous star to simply shake his head as usual and say a few words in a formal way to emphasize washing. Instead of giving up the hair care function, we should really start from people's hearts, seize the most important consumer group of shampoo, and play a story card to attract young men and women, making them unforgettable and long-lasting aftertaste, making people think that buying shampoo I want to buy Rejoice. Only Rejoice is the kind of shampoo I want. Current shampoos place too much emphasis on the functions of each shampoo and forget the most fundamental point. There are still more than a dozen types of shampoos on the market. Why should I buy it from you? As for shampoo, attracting consumers' attention is still the top priority of shampoo advertising. What you need to understand is that there is not only one kind of shampoo on the market. The function is repeatedly emphasized, but in fact, it is focusing on one and neglecting the other. Rejoice Both points have been accomplished very well, and the "Rejoice" advertising method, which tells a love story, has opened the hearts of consumers and played a purposeful role. The "Rejoice" advertisement, from Hair, figure, and soul show that every aspect of Chinese women is beautiful, and every aspect is intoxicating. It impresses both women and men.

If you are attracted by "Rejoice" "If you don't feel enough about advertising, you might as well enjoy Tao Zhe's advertising song "Every Side Is Beautiful" specially tailored for Rejoice.

Attached are the lyrics of Tao Zhe's new song "Every Side Is Beautiful":

hei yeah yeah

yeah beautiful

you know

There is gentleness in the hair

My heart beats Feelings

woo oh oh, oh oh

Let your fingers roam in your hair

May the thoughts float upstream and float in your heart

It is expected The prelude to a reason to smile

Overlapping shots and instant communication

Be gentle and not bow your head easily