Disclaimer: I am not a fan of NetEase Cloud Music. I just like this software very much, so I want to share it with everyone.
As a big fan of NetEase Cloud Music, the first thing Liu does when he opens his Mac every day is to open NetEase Cloud Music to see what songs will be pushed to me the next day. Over time, it will soon become a Ceremony, then, in the final analysis, NetEase Cloud Music is favored by more and more people. What is so good about it?
NetEase Cloud Music was officially released in April 2013. Before that, several giants in the mobile player market, QQ Music, Kugou Music, Kuwo Music, and Tiantian Dongting, had appeared. The music player market has almost become saturated, and NetEase Cloud Music has attracted a large number of users with its free sound quality and large music library. In addition to these two, Cloud Music has three major killers: simple interface, Personal playlists and user reviews.
Big Killer One: Simple Interface
The NetEase Red Logo
NetEase Red has become a symbol of UI design. It is grand and fully functional. The music interface design has a simple and beautiful design, which is simply a must-have for fresh and artistic young people, unlike the QQ music interface which is too complicated and has too many functions that can be dazzling.
Mini version design
Look at the mini interface, the UI style is also very good, basically adhering to the original skin design concept.
Single playback interface
Looking at the single playback interface, the design of the record player is simply beautiful.
Dock bar operation
What I personally particularly like is right-clicking on the dock bar to directly select the next or previous song. It is extremely convenient, compared to Xiami Music. The operation feel is much better.
Big Killer 2: Personal Playlist
Songlist Classification
The playlist format allows users to classify music according to their own understanding of it, and Share it with others. From some perspectives, playlists allow users to arrange songs according to personal interests, which is equivalent to making a record of their own. The act of sharing a playlist is equivalent to releasing your own record. And this is the most special thing about NetEase Cloud Music’s playlist.
There was a SongTaste website a few years ago, which allowed users to upload and collect song lists based on their preferences, recommend them to friends through sharing, and compare the similarity of friends. At that time, you could find It is indeed not easy to find like-minded listeners, but at that time, the mobile terminal was not developing as fast as it is now, and many people were still stuck in the original web page stage. What's even more regrettable is that the original website is no longer available. The new website was found from Baidu Tieba: / If you are fine, you can click to take a look. However, it lacks the simple design style of the original website, and its popularity is not as good. Before.
Personal playlists reflect the user's musical taste and style on the one hand. Whether you are a rock DJ or a folk poet, you can find people with the same interests as you. To find companions through music, this should be the most perfect combination of SNS and music.
In addition, by sharing playlists and discovering music, your personal playlist will become more and more complete, and through big data analysis, NetEase Cloud Music will continue to push your favorite styles of music to you. The music label becomes clearer.
Big Killer Three: User Music Reviews
Look at the screenshots first
User Music Reviews
If you don’t look at the player interface, At first glance this looks like a music forum. However, the clever thing about NetEase Cloud Music is that it operates this product as a community, so that users have a sense of belonging and cohesion.
The listener and the music create an artistic resonance with other listeners through the form of music criticism. This kind of resonance can be richer, regardless of the limitations of the music itself and distance. Show the audience's feelings in a more diversified way and appreciate the emotions in the music more deeply.
Through constant comments and likes, the high-voted comment content also highlights the connotation and form of expression of this song. Just like a novel, every listener is also a passer-by of music, and can't help but identify with it during the listening process. Thus, like other commentators, it seems that he is also a member of this "community", which strengthens his belonging. feel. Of course, they will also provide Amway to other friends to continuously expand the scope of the community.
When you can listen to songs, read popular reviews, and often watch other people tell stories, do you still want to go to forums, post bars, spaces, and other places?
Summary
The product manager of NetEase Cloud Music must be a psychology major, otherwise how could he have such insight into the audience's psychology? The product meets the needs of users for music listening and user belonging. Users have completed the transformation from looking for songs everywhere to listening to endless songs every day. I have to say that NetEase Cloud Music is good in one word!