Music and consumers construct a resonance model. The "Resonance Model" (Resonance Model) was proposed by T. Schwartz, an American advertising theory expert, in the 1970s. That is to say, successful brand advertising must create a resonance with the target audience (consumers). The advertising allows consumers (audiences) to evoke and stimulate their innermost memories and produce unforgettable experiences and feelings. At the same time, advertising also Give the brand specific connotations and symbolic meanings and create empathetic associations in the minds of consumers.

Music marketing can do exactly this, because the influence of music is subconscious, difficult to block and eliminate, and it can arouse emotional associations and resonate with emotional memories. If a consumer has no subjective desire to see a certain product, then he will definitely not be able to see it. But they still hear it unconsciously. Usually people do not realize that their eardrums are being stimulated and bombarded by music. This is because people's acceptance of auditory performance is essentially subconscious, and sound information is processed at an emotional rather than a rational level. Sound, especially music, is a powerful memory driver, which can effectively improve the brain's ability to recall.

In addition to eliciting an emotional response, music can simply create familiarity. Whether it's the clever startup sound of Windows or the frequent ringtone of Nokia, they are all related to a specific function or behavior. Regardless of the desired impact, the ultimate purpose of music is to provide a new dimension to consumers, setting a specific tone or atmosphere that helps people associate a specific product or service.

Music can arouse the audience's response: one is the music itself, and the other is the star who sings or plays the music. When listening to Luo Dayou's "The Story of Time", a generation of people sighs. When hearing Lao Lang's "You at the same table" makes people in the 90s miss their lost youth. When hearing "Hair Like Snow" and "East Wind Breaks", people in the 1990s will feel sad. The post-80s generation has unlimited admiration for Jay Chou.

Music is a ubiquitous medium that can tolerate different regions, cultures and trends. Music is one of the most effective ways to communicate with people. Let us use the power of music to arouse the heartstrings of consumers' purchases.