Bars are places where many young men and women like to hang out. The demand market is huge. Opening a bar is also the first choice for entrepreneurs. Before opening a bar, you need to write a business plan, a bar business plan. How should I write a book? Let’s take a look! Bar Business Plan Sample 1

1. Theme

2. Market Background

3. Current Situation Analysis

Pursuing an Elegant Style , it is by no means a deafening disco. What is required is appropriate lighting, music suitable for the atmosphere, laughter, conversation, or whispering, and no interruption by others is allowed.

1 The romantic atmosphere is integrated into the university, the legendary holy land of love

2 The simple and bright modern style combines details and humanity

3 In combination with campus activities, Expand the derivative aspects of our school culture to a wider extent

4 Regularly carry out special theme activities (theme parties, ball game broadcasts, campus band live shows, etc.)

5 Allow college students to fully participate in the bar Operation and management

6 Implement a consumption accumulation and re-consumption system and provide sometimes limited consumption coupons

7 Implement a membership system, establish a member club, and recruit members according to a certain amount of consumption, from time to time Carry out activities

8 Time-scheduled operation system

IV. Media selection

V. Plan

VI. Market prospect analysis

VII. Effect evaluation price

Preliminary plan for campus bar:

Foreword

As a leisure and entertainment place, the bar plays an important role in the current social and cultural life. In the context of rapid development, its development momentum and potential are huge. More and more people understand and like this model of relaxing in a lively atmosphere, and the bar industry is gradually becoming mature as it is accepted by the public.

The consumer groups faced by bars are open. There are no clear restrictions on college students going to bars.

The unique selling points of the bar are different, either free or elegant. For college consumers, the characteristic it adapts to is culture. This does not mean that it should be filled with knowledge like a school library. , Culture is one of the elements that make up a bar. Designing a bar business theme and management method for college students is to a certain extent derived from the campus culture of colleges and universities, and thus creates a "campus bar" tailored for college students.

Part One Bar

1.2 Business Purpose

Bar Core Values: ?The poetic habitat that college students are looking for?

Bar Core Goal: ?Work hard for the ideal that everyone is looking for?

Bar purpose: ?Every time you come, you can give a different feeling?

1.3 Bar theme

Bar name: (selected through a prize-winning competition on campus to adapt to campus culture and have a healthy image)

Bar theme:

Love, freedom, Tolerance

(Looking for love, looking for freedom, just to find a tolerance)

In addition to the most basic essential element of "freedom", it is also necessary to "love". , ?Tolerance? These are more humane and campus-flavored elements as the theme.

1.4 Geographical location

In the southern district about 7 kilometers away from Fusui County, Guangxi City Vocational College (internal or external to be determined), this location is in the education park, next to some new houses and some nearby small mountain villages (reliable sources revealed that many universities will be moved here in the next few years). It has a profound cultural atmosphere and mountain village characteristics. The consumer group is mainly students, taking into account residents of nearby areas. Since this is a newly built area and an area to be built, there is a large remaining market space. Because there are not many students currently, there are also fewer businesses moving in. But in the long term, this market has greater potential, and it is easier to enter and occupy the market. The location of the bar will initially be determined to be in a newly built residential area outside the school (about 100 places from the school entrance).

1.5 Development Strategy

Initial stage (first academic year)

In Fusui South District (near the college), the bar market is still in the early stages of development. Other leisure places are mainly small restaurants, supermarkets and Internet cafes. The main competitors of the bar are industrial competitors. Therefore, the strategy adopted is to make students understand that bars are an important part of leisure and entertainment, establish their own brands, occupy the vacant market of bars, occupy a certain leisure market share, and initially accumulate a certain amount of capital to recover part of the initial investment. The bar enters the market and is gradually established to establish the image of the bar.

Comprehensive implementation of public relations and advertising strategies on campus

1. Initially form awareness in the minds of students and determine their own market.

2 Improve the image of the bar.

3 After occupying a certain market, adopt the strategy of expanding the business scope

1.6 Management system

Nature of bar: partnership

Organizational form : The bar initially plans to employ two partners and one client to perform bar affairs.

1.7 Personnel arrangements

The bar to be built is a partnership enterprise. In order to facilitate bar operation and management, a system of separation of bar ownership and operation and management rights is implemented. The manager of the bar is determined through discussions among the partners. Two partners and one client are responsible for internal affairs, external affairs, and supply of goods respectively. The bar will also employ 1 to 2 full-time employees (mainly those with experience in bar operation and service) and more than 3 part-time employees (mainly students who are on campus work inspections and students from poorer families)

Responsibilities of each person in charge

Foreperson of external affairs: Serve as the foreman of the daytime venue, do a good job in employee recruitment and training, and be responsible for public relations affairs, advertising, market expansion, as well as contacting some external activities, inviting some guests, etc. .

The housekeeper is responsible for: serving as the night foreman, responsible for the operation and management of the bar, and handling some daily affairs of the bar, as well as emergencies.

Person in charge of supply: Purchases the supplies needed for the bar, controls the bar’s inventory, is responsible for contacting suppliers, and does daily financial management.

1.8 Business strategy

Business strategy to highlight the campus atmosphere

Establish fixed connections with some clubs on campus and jointly carry out some campus activities with them . (Top Ten Singers and other activities)

Invite campus bands, singers, and dancers to perform in the bar.

Provide preferential prices to classes or clubs for group activities.

Theme business strategy

Breaking the traditional bar management concept, positioning a theme at a fixed cycle time every week, so that customers can feel fresh every time they go to the bar.

(Decided on Sunday of each week, for example: Monday is music space, Tuesday is film and television appreciation, Sunday is free day, etc.)

Fully operated

Bars are operated at night. The bar can be rented out to classes or clubs for group activities during the day. Some classic events can also be broadcast live.

The second part of the marketing plan

2.1 Strategic content

2.1.1 Mission statement

Gradually formed A healthy, free, tolerant and positive bar culture, and introduce college bar culture into campus culture to make it an integral part;

We cannot achieve the best products and services, but we will provide the best Satisfactory effect;

Make employees feel a sense of belonging to the bar.

　2.1.2 Bar goals

Market position: Become one of the main leaders in the leisure industry in Fusui South District

Public image: Through cooperation with Campus groups cooperate (or sponsor) to organize activities to help them solve financial problems and conduct publicity. Develop a healthy public image at school.

Service: Form a set of smooth service procedures.

Innovation: Respond quickly and sensitively to changes in our existing and potential customer needs.

Employees: Create a service-oriented and employee-oriented working environment and ensure fair wages and working conditions for all employees.

2.2 Situation Investigation

1 Social and Cultural Environment:

While people’s material life has been greatly improved, their spiritual life has also changed. Pursue qualitative improvement. With the establishment of our school, various cultures continue to pour in. Various cultural life are also increasingly accepted by students. College students have been living in an increasingly tense social environment for a long time, which leads them to want to find an environment and place where they can relax. This provides a huge market for the development of the bar industry.

2 Competitive threats:

Our competition methods are mainly to lower the price of supply, require higher product services or more service items, and obtain competitive advantages from competitors. Profit from the situation of opposition. Since the main customers of school bars are students, and students’ consumption level is relatively low, our bargaining space is small. And due to the special reasons such as the geographical location and cultural atmosphere of the school bar, our bargaining power must be strong.

3. Consumer Analysis

According to preliminary statistics, it is estimated that there will be about 4,000 to 5,000 students in our college at the beginning of the semester.

The main consumer targets are students. As the living conditions of college students improve, consumption increases. If the consumer target of bars is students, the consumption level must be lowered to a level that students can afford.

Own characteristics

1 The romantic atmosphere blends into the university, the legendary holy land of love

2 The simple and bright modern style combines details and humanity

3 Combine with campus activities to expand the derivative aspects of our school culture to a wider extent

4 Regularly carry out special theme activities (theme parties, ball game broadcasts, campus band live shows, etc.)

5 Allow college students to fully participate in bar management

6 Implement a consumption accumulation and re-consumption system and provide sometimes limited consumption coupons

7 Implement a membership system and establish a member club. Recruit members according to their consumption amount and carry out activities from time to time

8 time period operation system

Cost leadership strategy

The construction in Fusui South District is still in the preliminary stage At this stage, transportation is still in the development stage, businesses have only occupied part of the occupancy, and the competition for rental shops is not very strong, and the price of rental houses is relatively cheap

Bars can be opened in the second building to save rental costs

My own opinion: Today’s college students prefer bars to adopt a simple and bright design style, which can reduce the cost of decoration.

Featured advantage strategy

1 Campus bars exist on campus and can make use of some resources on campus. Appropriately invite some talents on campus to perform.

2. During large-scale sports meets or ball games, free venues can be provided to watch games to attract a certain number of consumers.

3. Organize some activities jointly with the school student union or clubs.

2.3.2 Marketing mix

1. Marketing purpose

Taking products and services, advertising and price strategy as the main means;

Focus on quickly establishing popularity in Fusui South District, and conduct appropriate publicity in Fusui County, using the theme of campus life memories to attract some consumers in society

2. Products

College bars mainly focus on the consumption and distribution of college students in surrounding colleges and universities, and creatively launch entertainment and leisure services tailored for young students to meet the entertainment consumption needs of college students in our school.

At the same time, the bar mainly provides intangible products and tangible products, which are determined according to the consumption status of students, so that the services and products can maintain low-to-medium grade without losing high taste. The theme and philosophy of the bar is reflected through the service.

In response to this situation, our service products can adopt a cycle strategy

a. In the entrepreneurial stage, in order to make the services provided by the bar accepted by target customers as soon as possible and shorten the market launch time, our bar It is necessary to adopt a rapid penetration strategy as soon as possible, arouse the attention of the target customer group with low prices and high promotions, and quickly open up the student market.

b. Growth stage: Penetrate existing markets, actively develop potential markets, and further improve and improve service levels and service quality. Develop new service products based on the demands of target customers to provide more convenient, fast, meticulous and thoughtful services to the target customer groups.

c. In the mature stage, consolidate and improve the existing market, actively use the existing popularity, adopt offensive strategies, extend the service market, and extend from providing a single service to operating other product services to diversify products. business. At the same time, we will strengthen publicity.

d. Decline stage: assess the situation, take advantage of competitive advantages, conduct diversified investments and operations, integrate existing products, and withdraw from the market when necessary.

3. Price

Pricing target

The pricing target of this bar is to obtain appropriate market share, expand the market, and strive to maximize profits. The price of bars should be kept at a different price point from that of social bars, and the price levels should be differentiated. College student consumption often adopts a low-cost strategy and uses small profits but quick turnover to stimulate consumer demand.

(1) Bars provide services for young people and target their romantic, fashionable and cheap consumer psychology, so the prices should not be too high.

(2) After occupying a certain consumer market, you can form a small-scale operation and obtain high profits at a low cost.

Pricing orientation

The bar provides a student leisure service based on three factors that affect pricing, namely cost, demand and competition, combined with the consumer psychology of target customers. The bar abandons the short-term market behavior of pursuing "huge profits" and adopts the cost-oriented pricing method, that is, cost plus reasonable profit. This method is simple and clear, and helps the bar obtain average profits from long-term stable sales growth.

5. Marketing Communication

The main purpose of communication is to obtain support from various relationships, so as to better carry out sales activities. Communication needs to establish good relationships with the college student union and societies. Promotional activities are carried out on campus from time to time.

6. Service environment

Design theme

Simple and romantic

The simple and bright layout reflects the free and modern environment, using lighting, The colors and other aspects create a romantic and relaxing atmosphere, and the casual details reflect humanistic features.

Part Three Financial Analysis

In the initial stage of establishment of the enterprise, the capital required is estimated to be 80,000 yuan, of which the initial investment in fixed assets is about 60,000 yuan, which is mainly used for bar opening, decoration, etc. , with a working capital of 20,000 yuan, which will be used for product procurement, personnel wages, water and electricity bills, etc.

? Bar Business Plan Sample Part 2

Preliminary investment in the bar business plan in Chengbei Including business contracts and other relevant documents, the size of the bar, the degree of decoration, the facilities in the venue, lighting and sound, and all the equipment needed for the bar. After opening, about 40% of the total investment funds will be needed to maintain the normal operation of the bar.

1. Required business procedures in the early stage:

Obtain the liquor business license and business through the fire protection, culture, industry and commerce, health, public security, taxation and other departments through normal procedures. Licenses and related documents allow a bar to function properly.

2. Market positioning and market research:

According to the current public market research, determine the quality of the bar, what projects should be the main focus, and cater to the perspectives of modern social consumer groups to determine the grade of the bar. Make plans. Judging from the current situation of bars in Wuhan, they are mainly divided into two types - 1. Bars: The consumer group is mostly young people (around 20 years old) who mainly consume foreign wine, with consumption ranging from 400 to more than 1,000 yuan. The daily business volume The time is from 9pm to 2am. 2. Disco: It is a nightclub as the main venue, with different consumer groups (between 20 and 40 years old), mainly based on the number of private rooms in the entire venue and other consumption in the venue, and the consumption amount is quite high (between 800-3,000 yuan) ), the business hours are from 9 pm to 7 am every day. Therefore, in the current market economy, the investment in a bar is small, and the investment will be profitable after half a year. The investment risk is also small. In the current market, opening a good bar is much more stable than a disco bar. Large-scale disco bars require large investments, are slow to start, and earn much slower than bars. It is more practical to expand venues or convert projects after a certain initial investment.

3. Site selection:

The area and location of the bar are very important aspects related to the later business of the bar. When selecting a location, relevant investigations must be conducted on the surrounding human flow and surrounding residential areas. The prosperity of the location, its impact on its surroundings, the size of the area, and the surrounding buildings and facilities must be comprehensively planned and reported.

5. Decoration:

Characteristics of decoration: You can introduce a specialized design company or find relatively unique personnel to make a detailed plan for the renovation of the bar, and then comprehensively opinions to choose the best option. Today's mass market is almost the same, but the sound, lighting and venue size are different. Therefore, the original style is processed and improved to cater to the tastes of the public, so that the bar has an exclusive business model and unique projects.

6. Recruitment of employees and employee training:

In the early stages of the project, relevant personnel will be recruited, trained and tried out. Employees required for the entire bar: Executive CEO (1) Lobby Manager (2) Marketing Supervisor (2) Planning (2) Entertainment Department Supervisor (1) Purchasing Department Manager (1) Financial Director (1) Accountant (2 people) cashier (4 people) warehouse keeper (1 person) security guard (8 people) cleaning (4 people) waiter (20 people) customer service (2 people) assess the superior department in the early stage of the project (executive director) , manager, finance, supervisor, planning) will recruit and train lower-level departments after they are qualified, and formulate detailed plans for each department.

7. Design of bar utensils and drink menus:

In the mid-term project, the purchase of bar utensils required by the relevant departments and the plans made by the venue will be carried out every day. The list of items required by each department is handed over to the superior department for review, and the purchasing department makes the purchase and places it in the warehouse for safekeeping. Based on the comprehensive opinions of each department's planning report, detailed beverage information is developed, and a practical beverage list is made for improvement and classification.

8. Job responsibilities of bar employees and bar business model:

(1) One level of subordinate management (layered management): The superior plans and manages the subordinates, and the subordinates should obey the superiors' orders Work guidance, try your best to complete the tasks assigned by superiors.

(2) Mutual supervision: Management supervises employees’ work, and employees can also put forward their opinions or insights to their superiors.

(3) Create a collective atmosphere: not only superiors and subordinates should feel the strict discipline of the bar, but also care for employees so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

(4 ) Treat everyone equally, do their best, and give full play to their talents

(5) Department setup and responsibilities

Executive Director: Responsible for comprehensively coordinating and managing the work of various departments in the store, and supervising the work of employees , while accepting the supervision of superiors.

Job content: Supervise the work of various departments and employees, inspire employees' work enthusiasm, listen to employees' opinions. Make comprehensive decisions on the operation of various tasks, and reflect employees' opinions and opinions upwards

Main responsibilities:

1. Handling the arrival and departure of personnel

2. Various personnel matters Data summary, filing and management, employee file information management

3. Employee leave requests, leave reports, attendance status, audits, statistical reports

4. Employee attendance, supervision and management Salary accounting

5. Discipline inspection of various work in the bar

6. Keep minutes of each meeting

7. Do a good job as a VIP in the bar Record experience for reference in the next reception

8. Coordinate the contact between this department and other departments

Personnel assessment: ethics (moral cultivation), ability (business knowledge level, innovation ability) ), conduct fair and impartial assessments of staff and management in four aspects: diligence (collaboration, responsibility, enterprising spirit, discipline, attendance) and performance (efficiency, work quality), and provide incentives through bonuses and other reward systems Employee assessment and management performance appraisal.

(6) Finance and Accounting Department

Implement strict financial management.

The means to implement profit and loss control is to review the items on the "weekly report" and "monthly report". The audit content includes sales, number of customers, average customer consumption, over- or under-collection of cash, operating errors of the cash register, losses, and other business operations. items, prices of food raw materials, etc. The profit and loss status reflected in the "weekly report" and "monthly report" is accumulated from daily and hourly actual data, and the recorded data does not allow any large errors:

Only an error of 0.1% is allowed for over-collection and under-collection of cash

The error rate of cash register operation is only allowed to be 0.6%, and the loss caused shall not exceed 0.3%.

Income: wine income, food Revenue, food discounts, beverage revenue, beverage discounts and minimum consumption, etc.

Business income plan:

1). Determine attendance and number of guests

2 ). Confirm per capita consumption

3). Prepare operating income plan

Finance department management objectives:

Pursue maximization of profits, maximize investment goals, and satisfy internal Benefits

1). Accounting Department:

(1) Customer consumption settlement

(2) Settlement of bills, payments and bills for each class every day Bills, and prepare corresponding business statements

2). Cashier's office:

(1) Collect, organize, and check the cash receipts and transfer notes at each cashier's desk in the bar, And deposit it in the bank

(2) Pay cash to various departments in the bar for reimbursement and issue various payment fees

(3) Handle settlement matters with the bank and handle Relevant settlement issues, manage the income and expenditure of bank accounts

(4) Prepare various reserve funds and supervise and manage the use of reserve funds