On January 9, 2017, the MV for the album's title track "White City" directed by Mika Ninagawa was released. On January 19, the "SkinToSkin" MV was officially launched. On January 27, Lu Han sang "Love You for Ten Thousand Years" at the 2017 CCTV Year of the Rooster Spring Festival Gala. On February 6, Qingliu Capital teamed up with the new generation of phenomenal idol artist Lu Han and New Hope Group to announce the joint establishment of Qing Han Fund. On February 20, "Run" was recorded. On February 21, the digital album "Venture" was released. So far, Lu Han has announced that the total sales of digital albums have exceeded 10 million. Starting from April 17, the costume fantasy drama "Choose the Heaven" starring in it will be launched on Hunan Satellite TV's 10 o'clock Youth Theater. The average ratings of the drama exceeded 1.12, and the highest single episode ratings reached 1.65 on the entire network and 1.43 on CSM52. The number of views exceeded 27 billion, and the number of YouTube views exceeded 60 million. It became the non-summer ratings champion since the inception of the weekly drama, and won the prime time ratings champion after seven weeks. Lu Han topped the VLinkage list for 47 days during the broadcast of the show.

On April 19, the mini digital album "Imagination" was released. On May 4, he participated in CCTV's "Flowers of May" art performance, sang "Medal", and won the "May Fourth Outstanding Youth" award from the Central Propaganda Department of the Communist Youth League. On June 27, the digital album "I", the final work of the XXVII series, was released. Sales exceeded 310,000 copies in 10 minutes of pre-sale, and sales exceeded 1 million copies in three days. On July 20, the "XXVII" series of MINI records won the "Mainland Record of the Year Award" award at the 2017 Asian Golden Melody Awards. On September 7, the theme song "Chasing Dreams" for the movie "Sky Hunter" was released. On September 20, the extra chapter "XXVII" of the "XXVII" series of MINI digital albums was released. At the same time, the total sales of the "XXVII" series of MINI digital albums exceeded 10 million. On October 12, he became the official public welfare ambassador of Made in China brand.