Xiaomi Music is about to be shut down, and Xiami friends are in tears! But let’s take a look at Xiami’s changes with the times and we will know that it will not give up on the road of music. If you support Xiami, please continue to pay attention to Xiami!
We all know Xiami Music. It has more than 50 original song lists, and each creator and the two have done a very careful job, and behind each song list There are a lot of product recommendations and each album has detailed introductions that are not found on other music platforms. It’s really a great effort! Xiami pioneered the online payment model in 2010. That is, the Xiami platform allows users to upload songs, and then listeners need to pay if they want to download the songs. This payment money is used to pay the music chart stars, allowing musicians to earn The money was paid, but at that time the audience did not form the habit of paying. Therefore, Xiami Music must adhere to the paid download model while compensating the copyright fees for illegal uploads. As a result, the annual protection fee paid by Xiami Music is more than ten times the revenue scale.
In 2015, the National Security Administration issued a requirement that all non-copyrighted music works be taken offline. As a result, Xiami Music was a big hit, and some music apps that came later, such as Baidu MP3 Kugou Music, QQ Music, etc., gradually became the first choice of many users. In 2015, Xiami Music's Tiantian Dongting merged into Alibaba Music. However, by this time, QQ Music and Ocean Music had already obtained up to 90% of the copyright of the online platform. At this time, Xiami Music was mixed with the sounds of selling and merging, and it was heading towards a disastrous failure. strategic path.
By 2019, Xiami Music has Ali Dawen living in China's innovative business group. At this time, it has opened up a new world in the user community and social fields. After Xiami announced its closure, it also announced in an official statement that it welcomes more musicians to join Yinluo. It can be seen from this that Alibaba Music has still not given up on the music path of Xiami Music, and may turn to more music in the future. Shopping mall services. ?
So Xiami Music has not given up on music, Xiami friends, don’t be sad!