Valentine's Day originated from western countries, and now it has been accepted and recognized by Chinese people and is almost crazy. Through the theme of "Valentine's Day", we should firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract passengers, raise awareness and achieve the purpose of sales. The following is the "Selected 6 Plans of 52 Supermarket Activities" compiled by me for your reference only. Welcome to read this article. Chapter 1: Select the planning scheme of 52 supermarket activities

1. Purpose of the activities

1. Grasp the business opportunities planned by 52 promotion online stores to make customers feel fresh and stimulate their desire for consumption.

2. Increase the number of online shop views and attract new customers.

3. Build the credibility of online stores and enhance customer loyalty.

II. Activity time

xxx years x months x days.

third, the theme of the activity

I love you, and I am full of heart.

IV. Target audience

Female clients aged xx to xx.

V. Activities

"I love you, my heart is beating" special event

Buyer's reality show, sharing beauty and winning gifts!

1 sharing is a prize: upload a real picture of the baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)

2 Lucky Arrival Award (X per month)

3 Loyal Customer Award (X at the end of the year)

VI. Promotion of the event

1. Promotion time: 2 days before the event; 1 day after 52;

2. means of publicity: once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want news, signature files, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, WeChat and so on.

VII. Work before promotion

1. Supply of goods: determine the products to be promoted and prepare sufficient goods. Different products should be promoted in different ways. In addition, for discounted items, for example, large products should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is the guarantee.

2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems are brought, and we should fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. determination of customer groups: find the right consumer groups and make targeted promotion plans. Article 2: Selected 52 Supermarket Activity Planning Scheme

1. Promotion theme < P > 1. It is reasonable to show love and reduce prices;

2 let the whole world know that I love you.

Second, the activity time

May 16th-May 2th.

third, commodity promotion

creative display and prominent display of commodities should be done in the store to ensure the highest sales of holiday commodities.

1. Special price of goods.

during the period of 52, the overstocked goods in the store will be sorted and classified, and special price areas will be set up to take advantage of the activities to protect the capital and make consumers feel really affordable.

2. Theme display: May 16th-May 2th.

display the theme of Valentine's Day series products in a conspicuous position.

IV. Promotion:

1. Balloons collide.

balloons are used for the atmosphere layout of the store 52.

2. shopping gifts.

you can get a rose for every purchase of xx yuan. (Time: limited to the day of May 2th) Part III: Select 52 supermarket activity planning scheme

Image activity

1. Give TA a home if you love TA

Post a blog post with keywords, pay attention to the official, [email protected]/* */, and you will have the opportunity to participate in 52 sweet xx lines with your beloved TA for free. (limited to 1 pairs)

2, 52 Sweet DIY

On the afternoon of May 2th, hand-DIY a unique sweet cake for your beloved TA! Love TA and give it the best! Venue: in front of the special hall on the second floor. Special thanks: xx cake.

3, 52 Happy Crosstalk

From now until May 18th, pay attention to the official, [email protected]/*/,[email protected]/* */ Let's laugh together! Pick-up location: reception desk on the first floor.

activity time

May 18th (week X)-May 21st (week x)

Activity content

1. Sweet Valentine's Day is over xx minus xx:

During the activity period, customers buy clothing products over xx minus XX, over xxx minus XX ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, home underwear, bedding products, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. The same rules of full reduction and full reduction shall not be accumulated across floors and special halls. See the notice of each special hall for details.

2. 52 Sweet Happiness Gift:

During the activity, customers will be given a photo coupon with a value of 188 yuan for X photography and a wedding gift certificate with a value of xxx yuan for xx photography when they buy wearing goods in cash. Over xxx yuan, 2 tickets for the weekend cross talk stage will be presented. A single ticket is limited to one gift, not cumulative and not repeated, and the number is limited until the gift is exhausted. Gift place: reception desk on the first floor.

During the activity, customers will pay cash for wearing goods and give xx dolls or movie tickets when they arrive in 8 yuan; Give xx bear soap to 6 yuan; Over xxx yuan plus a mini green potted plant. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: next to the xx hall of the shopping mall on the third floor.

During the activity, customers will be given a box of xx when they buy the inlay in cash in 1 yuan. A single ticket is limited to one gift, and there is no accumulation or repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: shopping mall office on the first floor.

3. Sweet and fond of brushing:

During the activity, customers with xx credit cards buy clothes and cosmetics, and on the same day, they will receive one xx stored-value card from 5 yuan when they spend more than 5 yuan (including), one xx stored-value card from jewelry, jade and household appliances when they spend more than xxx yuan on the same day, and two cards are limited on the same day. The quantity is limited, on a first-come-first-served basis, while stocks last. Gift place: the main service desk on the first floor.

four, xx, xx gold and platinum discount of xx yuan per gram.

5. Lucky xx points on weekends only cost half.

Sixth, the first thank-you meeting in xx summer starts from xx yuan.

seven, xx household appliances-"freezing" is full of power.

the refrigerator festival officially started.

1. Securities are popular all over the world;

2. Special price with great value;

3. Advance deposit plus gift;

4. Buy X refrigerators and washing machines, and send them to xx Dinosaur Park for an X-day tour over xxx yuan. Chapter 4: Selected 52 supermarket activity planning scheme

Activity time:

x month, X day-X day.

activity theme:

valentine's day promotion.

Activity description:

Give gifts when they are full, and give gifts of different grades when shopping for different amounts.

1, 125 yuan-you love me and enjoy the taste of first love ice cream+Chinese knot mobile phone pendant;

2,365 yuan-I love you every day and enjoy an ice cream boat+a box of Sofitel water crystals+a pair of lovers' lightning flashes

3,521 yuan-I love you and enjoy an acacia in the snow+a couple's lightning flashes+a bottle of wine in the pool+a box of Sofitel water crystals

4,721 yuan. 999 yuan-a long time to enjoy the water hibiscus ice cream+a bottle of pool boutique dry red and dry white+a belt

6, 1314 yuan-a lifetime to enjoy a three-piece set of Zheng Mingming+a couple to lightning+a Dunhill wallet

Other activities:

1. Selection of lovers' costume show

2. Free gift packaging office for Valentine's Day

In order to add romance to your Valentine's Day, we will set up free packaging offices on the 1st, 2nd, 4th and 6th floors respectively.

3, rose love!

lines: the faint fragrance is floating, the fragrance is meaningful, and a beautiful rose rain is fluttering in the sun. On this day called love, join hands with your rose love and have a romantic sunshine trip in early spring ...

Director: xxx Department Store, Character: xxx.

Overture: Spring/Summer Fashion Show 24: The Spring/Summer Fashion Show 24 of _ _ Department Store will be held in the central hall on the first floor of Sunshine Department Store from 16: 3 to 17: 3 on weekends.

program: during the activity, you will get a rose card if you spend over 299 yuan on shopping that day, and you will have the chance to win a lucky prize worth 16 yuan or a commemorative prize from 1 yuan. At the same time, you will receive a Valentine's Day gift (a bouquet of roses or a box of chocolates).

Background music: gift-buying activities for brands such as jewelry, cosmetics, ornaments and clothing:

Swarovski, Xie Ruilin, Chow Tai Fook, Kim, Anna Su, Oprah Winfrey, An Lifang and other brands celebrate Valentine's Day with a series of gift-buying promotions! Chapter 5: Selected 52 Supermarket Activity Planning Scheme < P > 1. Theme: < P > Romantic 52, roses will be sent as soon as they come.

time: may 2th.

II. Activity content:

All customers who buy in the store on May 2th can receive the special rose flowers for the festival free of charge. Limited to 99 copies (limited quantity, first come first served).

Third, the atmosphere layout:

(1) Entrance

A romantic pink heart-shaped door is arranged at the entrance, and roses are filled at the heart-shaped door, which can be collected free of charge with the shopping invoice.

(2) Festival special commodity display area

A special display area for 52 commodities, such as red wine, chocolate and cosmetics, is set in the store, and the corresponding special prices are written on the price tag. Put 52-related POP posters in a conspicuous place, the content should conform to the holiday elements, and the text is bright and ambiguous, which sets off the shopping atmosphere.

IV. Promotion of activities

1. Banner at the door

Content: Romantic 52, roses will be sent when they come

2. Outdoor billboard painting (2 pieces)

(1) Content: introduction of activities, DM page of activities;

(2) content: 52 love kanban.

theme: make a bold confession to the person you love!

Description: Make a beautifully painted 52 Love Kanban, with many romantic confessions preset on it, and people watching it can send them to their sweethearts by SMS.

3. Spray painting of entrance and passage

Content: 52 image spray painting.

4. Broadcast publicity of the store

Promote the products and preferential activities of the store through festivals. Chapter 6: Selected 52 Supermarket Activity Planning Scheme < P > 1. Activity Ideas < P > May 2th is the online Valentine's Day. As Chinese people cherish folk festivals and western culture more and more, and businesses make great publicity and hype every year, Valentine's Day has become one of the festivals that couples must pass.

As one of the main commodities of Valentine's Day, the jewelry industry has made a good start to the Diamond Festival by taking advantage of the huge business opportunities of Valentine's Day.

II. Activity time

May 1th-May 22nd.

Third, the theme of the event

Love you forever.

IV. Activity content

Every shopper who enters the store gives a rose, and the customer who clinches a deal gives a red envelope (a deduction coupon worth X yuan)

1. "Love you forever, predestine this life" strives to create an elegant and romantic wedding for you without worrying about spending money

Anyone who buys a couple's ring in this store is half price.

anyone who buys other diamond ornaments in our shop will get a set of customized wedding dresses worth xx yuan.

if you buy other diamond ornaments in our shop, you will get a set of romantic wedding photos worth xx yuan.

Anyone who buys other diamond ornaments in our store will be given a honeymoon trip for two worth xxx yuan (this is a wedding gift, and if it is inappropriate, you can change the gift into traditional gold, silver and so on).

2. "How long can you promise to love me?" Witness your love, keep it safe and sublimate it

Anyone who comes to the store to buy diamond jewelry during the activity can participate in the "Commitment of Love" activity and write down the oath of love. And sign the real names of both parties and affix their handprints. Xx Jewelry Company promises that after four years, we can recycle the purchased products at the original price with relevant certificates. If we don't want to recycle, we can give a jewelry worth xx yuan. You can renew the letter of commitment, and after six years, you can get diamond jewelry at half the price of the original product. (Now the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase will definitely be the development trend of jewelry.)

3. "Romantic Festival, good fortune and good marriage"

During the event, the freezing point price of gold will benefit the whole city, and jade and silver jewelry will be bought for xx yuan.

4.

During the Valentine's Day rush, a special gold-inlaid jade rush will be held from 13: 14 to 2: 14 every day. The high-grade gold-inlaid jade with the original price of xx yuan and xx yuan will only be sold for xx yuan and xx yuan, and 13 pieces and 14 pieces will be sold for each rush, and it will be snapped up within a limited time until it is sold out.