The meaning of car logo design

The meaning of car logo design. With the improvement of people’s living standards, more and more families have purchased cars, but many people have no idea about the meaning behind the car logo. Although I don’t understand the connotation, in fact, these different car logos record the historical changes of automobile development. Next, let’s learn about the meaning of car logo design. Car logo design meaning 1

Abarth comes from Italy. The scorpion on the car logo comes from Scorpio, which is the constellation of the company’s founder Carlo Abarth. The Italian flag represents that it comes from Italy. Today, Abarth is a sub-brand of Fiat, focusing on sports cars and high-performance cars. It can be simply understood as a brand similar to AMG, M, and RS.

Let’s look at a very niche brand, Germany’s Alpina. The name comes from the first shop in the Alps, which sold typewriters. On the left side of the logo is a carburetor and on the right side is a crankshaft. The latter is a part where Alpina and BMW began to cooperate closely, and is of great significance to the Alpina brand.

Let’s go to the UK and study Morgan. There is no specific theory about the origin of the Morgan logo. It is widely circulated that Albert Ball, a fighter pilot during the First World War, the captain who once won the Victoria Cross, Britain's highest military honor, was the first Aero tricycle. Its owner, Albert Ball, described the excitement of driving it as the closest experience to flying.

There are many brands whose car logos are related to airplanes, and Spyker from the Netherlands is one of the very famous ones. This manufacturer originally manufactured airplanes, and the propeller on the logo is obviously a tribute to the company's original business. The Latin text at the bottom of the car logo is the company's motto, which means: For the tough, no road is insurmountable.

Continuing with the element of aircraft, let’s take a look at a brand we are more familiar with, Bentley. During the First World War, Bentley began to manufacture aircraft engines, so there is nothing special about the elements of the wings, but it has a hidden secret. The number of feathers on both sides is different. Although it was changed to a symmetrical design of 10 feathers on the left and right in the 1930s, in the 1990s, in order to pay tribute to F Gordon Crosby, the designer of the original logo, the new logo returned to the original design of 10 feathers on the left and 11 on the right.

In the field of car logo design, in addition to aircraft elements, animals are also used with a very high probability. The most famous ones are definitely cows and horses. Bullshit, it must be Lamborghini. The founder, Feruccio Lamborghini, is a Taurus (coincidentally, I am also a Taurus), and the car logo was inspired by the Don Eduardo Miura Ranch in Seville, Spain, where he once visited. Miura, um, is this name familiar? That’s right, it’s the Lamborghini Miura that pioneered the supercar category.

Looking at horses again, there is no doubt that the first one is Ferrari. In 1923, Enzo Ferrari met a countess who was the mother of the late World War I ace pilot Francesco Baracca. She asked Mr. Ferrari to put a prancing horse in his car for good luck. During that race, Mr. Ferrari won.

Originally the prancing horse on Francesco Baracca’s plane was red. Mr. Ferrari chose to paint the prancing horse black, change the original downward pony tail to upward, and add the canary that symbolizes the city of Modena. Yellow and the Italian flag form the rectangular shape of the Ferrari road car and the racing team's shield-shaped Prancing Horse logo that we see today.

Francesco Baracca’s Prancing Horse is thought to have been taken from the German pilot he shot down in Stuttgart, Stuttgart, what’s there? Porsche, what's on the Porsche logo? Yes, there are horses too.

Stuttgart, this word means racecourse garden in Old High German. The three black antlers on the upper left and lower right date back to at least the 10th century and symbolize the greatness of Swabia. The black and red stripes on the upper right and lower left represent the Duke of Württemberg. The small coat of arms surrounding the horse comes from the then-state of Württemberg, which was established after the dissolution of the German monarchy in 1918 and whose capital was Stuttgart.

Other creatures are also used on car logos, and the types are very strange. Vauxhall, named after the area in south London, the word being a corruption of Fulk’s Hall, a house built by the 13th-century mercenary Falkes de Breauté, who acquired rights to the area through his marriage. His family's coat of arms features a half-gryphon, half-vulture from Greek mythology, the same creature that appears on Vauxhall's logo, and the letter V is printed on the flag.

Another car logo that uses a half-griffin, half-eagle monster is Saab. In 1984, it replaced the airplane as the main element of the Saab car logo. The half-gryphon, half-vulture monster is derived from the emblems of Skne and Gtaland, the homelands of Scania and Saab respectively. This mythical creature is said to represent vigilance.

Finally, we return to the UK again to see the most exciting story, Rolls-Royce. There is actually nothing to say about the double R car logo. The key is the "goddess of celebration". When Baron John Montagu commissioned his friend, sculptor Charles Sykes, to design a personal mascot for his 1909 Silver Ghost, Sykes chose Eleanor Thornton as the prototype. The latter was Montagu's secretary, and the two had a relationship. A secret love, the original design was to put the index finger on the lips to symbolize secret love. By 1910, personal mascots had become fashionable, and the company was worried about car owners using inappropriate decorations on their cars, so President Claude Johnson approached Charles Sykes, who designed the "Lady of Ecstasy" to resemble what it is today. version, Thornton stares ahead, reveling in the air and music, enjoying the road trip.

Many people travel to Europe, and the biggest purpose may just be to buy cheap goods and check out famous or Internet-famous attractions, but if you study the historical stories of Europe before going, combine them to experience Feel something, it’s the same 10 days, I think your journey will be much more meaningful than others.

Cars are actually similar. When we look at a car, if we can study some aspects of its story, we will naturally be able to understand the brand better, and maybe we will be inspired by this story. Like this brand and even like the car. Many times, the history and stories behind it are worth savoring. A car is not just a simple commodity, it is really interesting. Car logo design meaning 2

Acura

Acura’s logo is a mechanical caliper, implying Acura’s attention to detail and technical prowess! Initially, Acura used A caliper specially used for precise measurement is the prototype of the LOGO. As a finishing touch, Soichiro Honda, the founder and spiritual leader of Honda, added a small horizontal bar between the two calipers

From this The brand is represented by the pictographic capital letter "A". Whether it is the original Latin meaning or the caliper as the prototype of the logo, they all imply the core values ??of Acura, a brand that represents the highest level of car manufacturing: precision, precision, and refinement.

Infiniti

Infiniti’s oval logo represents an infinitely extending road. The elliptical curve represents infinite expansion and also symbolizes "the whole world"; the two straight lines represent the road to the peak, symbolizing endless development.

Lexus

The L letter is surrounded by an ellipse. According to the official statement of Toyota Motor Sales Company of the United States, the arc of this ellipse is modified according to a precise mathematical formula, using more than three elements. It took designers and advertisers more than half a year to complete:

This standout logo beat five design pitches. In 1987, Molly Sanders, the head of Molly Designs Inc., spent three months crafting this unique oval and L to replace the original most promising candidate. version - an L without a circle around it that looks like a seagull's wing.

Volvo (Volvo)

The Volvo car logo consists of three parts: the circle in the first part represents Mars, the ancient Roman god of war, which is the iron element The ancient chemical symbol - a circle with an arrow inside, pointing diagonally to the upper right corner. In Western civilization, this can be regarded as the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, the Roman god of war, and male masculinity. It also embodies the relationship between Mars and the people used at that time. The original origin of iron from which most weapons are made.

Because of this, this logo has long been regarded as a symbol of the steel industry by countries around the world, including Sweden. The reason why the brand logo representing the iron element is used on the car is to remind people of the Swedish steel industry with its glorious tradition and the strength of steel.

The second part is the diagonal line, a diagonal ribbon set on the radiator that slopes from the upper left to the lower right. This ribbon was originally set up for technical considerations to fix the Mars symbol on the grille. Later it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.

The third part is the registered trademark of Volvo, which is the word VOLVO written in ancient Egyptian font.

Audi

The logo of Audi cars is four rings, representing the four companies before the merger. These companies were once manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each ring is a symbol of one of the companies.

BMW (BMW)

Most people think that BMW’s blue and white logo is a propeller with blue sky and white clouds, because BMW Motors originally produced aero engines. But BMW's official explanation is that BMW is headquartered in Munich, Bavaria, Germany, and the state flag of Bavaria is blue and white. The meaning of the symmetrical graphics of BMW's blue and white marks is to remind BMW of its pure bloodline from Bavaria.

Mercedes-Benz (Mercedes-Benz)

The logo of Mercedes-Benz was originally Benz surrounded by wheat ears. In 1916, Daimler and Mercedes-Benz merged, and the star-shaped logo and the Mercedes-Benz wheat ear were finally merged into one, with the words Mercedes-Benz underneath. Later, the wheat ear was changed into a circle, and the Mercedes-Benz logo was removed. words. With the merger of the two oldest automobile manufacturers, the manufacturer once again applied for patent rights for the trademark, and the star logo in the circle evolved into today's pattern, which is still in use today. And become one of the top ten famous trademarks in the world.

In June 1909, Daimler applied to register the "three-pointed star" as the logo of the car, symbolizing mechanization on land, water and air. In 1916, a circle was added around it, with four small stars inlaid above the circle and the words "Mercedes" below.

"Mercedes" means happiness, which means that the cars produced by Daimler will bring happiness to their owners. Car logo design meaning 3

1. Rolls-Royce

Rolls-Royce Motor Cars is a joint venture between Rolls Motor Sales Company and Royce Motor Manufacturing Company. Named after the founder's surname.

The three-dimensional car logo of Rolls Royce resembles the well-known "flying goddess". She bends down and stands on the front of the distinguished Rolls-Royce, with her arms stretched back. Walking into the wind, wearing a light veil, shining brightly. Legend has it that Charles used Johnson's beautiful girlfriend Thornton as a model.

He designed and carved the "Flying Goddess" statue, which became the official Rolls-Royce emblem in 1911. It is rumored that the "Flying Goddess" is made of sterling silver, so it is coveted by many thieves. In order to prevent theft, the car manufacturer designed an ingenious mechanism on the base of the car emblem. When someone pulls the statue of the goddess hard, it will automatically retract and activate the alarm system to scare away thieves.

The flat car logo of Rolls-Royce is centered on two overlapping "R"s, with the name of the company's founder Rolls written on it, and the other founder Royce below. (Royce)'s name. Two "R"s superimposed together illustrate the close collaboration between the two, supporting and helping each other. It means that you have me in you, and I have your spirit of unity and progress, sincere cooperation, and mutual entrepreneurship. The double "R" logo is embedded in the upper part of the engine radiator grille, echoing the "Flying Goddess" statue.

When the two founders passed away, the company's heirs changed the double "R" car logo from red to black as a commemoration.

2. Jaguar (Jaguar)

The British Jaguar car logo is designed as a jumping jaguar, with a vivid shape and unique image, which contains bravery and strength.

Jaguar Company was founded by William Lyons and William Welm. Jaguar Company initially produced standard RVs under the "Swan" brand, and later developed the concept of "Elegance, Space and Rhythm" Under the guidance of Jaguar, high-end sedans were produced under the name Jaguar starting in 1935. After half a century of hard work, Jaguar has established an elegant, noble and gentlemanly impression among car fans around the world. Even the Queen of England is a loyal Jaguar fan.

3. Ford

The American Ford company’s car logo is named after the surname of the company’s founder. The front logo uses white letters on a blue background. Because Henry Ford loved small animals, the designers designed Ford to look like a running white rabbit, making it look lively and cute.

4. Toyota

The trademark of Japan's Toyota (TOYOTA) Automobile Industry Company is the letter "T" composed of three ovals (the image of ordinary people is likened to a bull's head). The letter "T" is like a wheel supporting the space. Toyota believes that the pattern symbolizes the continuous progress of Toyota technology and its unlimited development prospects. Also said: The combination of three ellipses, each ellipse is formed by drawing a curve with two points as the center of the circle, which symbolizes that the heart of the user and the heart of the factory are connected together, with a sense of mutual trust.

A vertical ellipse and two horizontal ovals are intertwined to form a "T", which happens to be the first letter of TOYOTA, which is really clever.

5. Mercedes-Benz

Germany is the birthplace of the world’s modern automobiles. The world’s first car was designed and manufactured by German engineer Carl Benz in 1885. The logo of Mercedes-Benz is a simplified three-star surrounded by a ring shaped like a car steering wheel. Samsung represents all-round mobility on land, sea and air, and the ring shows its global marketing momentum.

6. Audi

The logo of the Audi (AUDI) sedan produced by the German Volkswagen Company is four consecutive circles. It is the unified vehicle logo used by its predecessor, the United Automobile Company, when it was established in 1932.

The four circles represent the original merger of Automobile United AG, Hoch, Audi, DKW and Vendno. The four tightly interlocking rings with equal radii symbolize the hard-working professionalism and the close relationship of equality and collaboration among the company members. It also means that the above-mentioned four companies are like four brothers, holding hands and facing opportunities and challenges together.