Opening a personal dessert shop is the dream of many people, but if you want to open a shop, you must first have a personal business plan. So how should you write it? Below, I will share with you a complete personal business plan for a dessert shop. , hope you like it! Welcome to read!

Table of contents

Dessert shop personal business plan

Dessert shop plan corporate image< /p>

Market Assessment

Personnel and Management

Personal Business Plan for Dessert Shop

1. Main Business Scope

The main products are Western-style cakes, handmade biscuits, Chinese and Western pastries, cold drinks, etc., integrating production, sales, distribution and service. A specially designed leisure area is set up with many unique chairs to provide customers with beautiful music and fashionable books. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop. In terms of price positioning, we follow the principle of small profits but quick turnover, and win profit returns with "elegant environment and high-quality service".

2. Business purpose

Sweet, healthy and fashionable. Provide an elegant, warm, comfortable and safe place for friends to gather, chat, eat, relax and entertain.

3. Business method

In-store shopping: Customers make their own purchases based on prices and go to the sales counter to pay.

In-store tasting: Customers order at the sales counter, and the waiter will deliver the cakes and drinks to where the customer is sitting, and then pay the bill after eating.

Door-to-door delivery: Negotiate with nearby office buildings and sign a long-term delivery service with them. Usually it's tea time.

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Dessert shop plan corporate image

1. Products

Pastries: Mainly engaged in Western-style cakes and handmade biscuits , Chinese and Western desserts, bread, etc. (all produced in-house) Beverages: Mainly coffee, tea, cup cola, milk, various freshly squeezed juices, milk tea, etc.; Non-staple food: specialty popcorn, melon seeds, peanuts, peas, etc. ; Free categories: magazines, newspapers, and beautiful music provided in the lobby.

2. Site selection analysis

Our store should be located near communities and office buildings. Because there is a fixed consumer group, consumption is relatively stable, and there is a large flow of people during commuting hours, so our store is located near Yizhou Building on Zhongshan Road, Shangrao City.

3. Store layout

The store should be clean and bright, with clear windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use various types of special dishes to start a business plan for a personal cake shop. A business plan for a personal cake shop. The dishes are elegant and refined, making customers feel comfortable as soon as they look at the tableware. Our shop does not display the operation room in the window like most cake shops. Instead, we add a set of tables and chairs with a very petty bourgeoisie style in front of the floor-to-ceiling windows of the shop, making it look more like an exquisite coffee shop from a distance. . In order to make the store appear bright and refined, a lot of effort was put into purchasing lighting fixtures during the decoration, and some national ornaments were hung on the walls of the store. The operation room is located at the end of the store, and a large number of lights are also used to make the operation room look refreshing, clean and bright.

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Market Assessment

1. Target Customer Description

Since the pastries produced by our store include both general cakes and Exquisite pastries, so the target customers are all kinds of people who like cakes and desserts, including fashionable men and women and people who buy for their families.

2. Market introduction

Although there are some supermarkets, non-staple food stores, and vegetable markets around, the sales of cakes and breads are very few. If you don't just make cakes, but add some freshly baked bread, you might be able to attract office workers to buy bread for breakfast, which can expand the influence of your store. And the residents of the community are a fixed consumer group.

3. The main advantages of competitors

It has been operating for many years and has a large market share; there are many residential areas nearby and the consumer group is stable; it has excellent taste.

4. The main disadvantages of competitors

The products are relatively single, the location is relatively remote, and it is unable to attract new customer groups. It does not provide in-store tasting and delivery services.

5. The main advantages of this enterprise over competitors

The store is fashionable and has rich products, which is easy to attract fashionable young people; there are tables, chairs and beautiful music in the store, providing customers with a complete dining environment. It has a fresh business method-delivery service, which provides convenience for nearby office buildings.

6. The main disadvantages of this company compared to its competitors

There is no stable customer base for the new opening, and it will take some time for nearby residents to accept it; store rents are relatively expensive.

1. Festival activities

During major festivals such as New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day in the West, open-air themed activities are organized outside the store to enhance consumption. readers’ impressions of our products. The activity provides corresponding rewards to participants by distributing express loose-leaf advertisements, conducting product knowledge question contests, and organizing small performances. Prizes include printed gifts, coupons and coupons for tastings of the latest products.

2. Promotional methods

There are two wishing trees in the store, and you can get wishing cards by spending money. You can hang the written wish cards on the wishing tree. On the first Sunday of each month, the store staff will collect the wish cards and use a lottery to select wishes that cost less than 300 yuan to realize to help customers realize them.

The store always stocks various small gifts, such as cartoon-shaped balloons, cards, etc. Customers who spend over 60 yuan at one time will receive a free cartoon card, and those who accumulate a set of three cards will receive a 6-inch ice cream cake. Rely on superior quality and flexible promotion methods to win a stable customer base.

3. Membership system

Customers who spend more than 80 yuan in our store at one time can apply for a membership card. Card holders can permanently enjoy the purchase of new products and special offers in the store. 12% off on any item.

4. Media advertising

Consider media methods such as TV advertisements or print media as the most feasible promotion channels. Investigations have confirmed that high-quality desserts can be sold through exquisite TV advertisements or print media. Can establish a good brand image. In addition, when I get home from get off work, I will distribute leaflets, set up promotion points and accept consultations on personal cake shop business plans and work plans.

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Personnel and Management

1. Personnel

Every employee in our store must be professional, including ordering and cashiering Everyone, including store personnel, store cleaning staff and production staff, must undergo strict training to ensure standardized operations during normal work. There are 1 personnel management and 1 business management personnel each, requiring a bachelor's degree or above, excellent professional quality and good practical operation ability; 2 cake processing and production personnel are required, requiring a college degree or above, excellent professional quality and good practical operation ability. ; Several ordering cashiers and store cleaning staff, who will take up their posts after strict training. All employees must apply for health certificates.

2. Management ideas

The prerequisite for excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt a people-oriented management philosophy that values ??teamwork. Pay attention to personal development and respect personal value. All functional departments coordinate and cooperate with each other to achieve the overall development of the restaurant and achieve the effect of 1+1>2.

3. Management philosophy

(1) Respect the independent personality of catering industry personnel

(2) Supervise one level below: superiors plan and manage subordinates, Subordinates should obey the work guidance of their superiors and try their best to complete the tasks assigned by their superiors.

(3) Mutual supervision: The management supervises the work of employees, and employees can also put forward their opinions or insights to their superiors.

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(4) Create a collective atmosphere: not only superiors and subordinates must feel the strict discipline of the dessert shop, but also care for employees so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

(5) Treat everyone equally, do their best, and give full play to their talents

4. Management team

Investment is a business of managing talents.

We will build a management team with direct skills and experience in various influential positions, and welcome all talents who are interested in pursuing the development of our dessert shop to join the cake shop.

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