1. In terms of funds

Shop rent and transfer fees: These two fees depend on the location.

Decoration fee: 10,000

Computer and payment equipment: 3,000

Distribution amount: 20,000 to 30,000

Liquid capital: 5,000

Miscellaneous expenses: 2,000

Total: 40,000 to 50,000

Business aspects:

Manage various brand planning:

1: Food:

1) Health products: 1: Pei Chi cow colostrum, 2 Neptune cow colostrum, 3 Eurus cow colostrum, 4 synbiotics, 5 Jin calcium, 6 times love, 7 wisdom, 8 Jin Aocong

2 ) Food: 1 Ausnutria, 2 Shengyuan milk powder, 3 Maman colostrum, 4 Wyeth milk powder, 5 Mead Johnson, 6 Abbott milk powder, 7 Nestlé milk powder, rice noodles, 8 Meisu Jiaer, 9 Nanshan milk powder, 10 Heinz rice noodles, Fruit puree, meat puree, teething sticks, Weiqi glucose

3) Other foods: 1. Yipin protein powder. 2 Guoshengyuan (Qianqianling, Gaishiling, Xinweiling, Xuer, Anjiaic acid)

2 baby products: 1) Breastfeeding and vaginal products: 1 bottle (including Aideli, Japan Kang, Kerr, Pigeon, NUK) 2 bottle sterilizer, bottle nipple brush, bottle warmer, bottle cleaner, milk powder box, cloak/sling quilt

2) Baby lathe toy series: 1 baby Bed 2 bedding set 3 anti-wet and urine mattress 4 mosquito net, mosquito repellent, 5 bedside toys. 6 pillows, 7 strollers

3) Cleaning and care products: 1 baby shampoo, 2 baby shower gel 3 baby lotion 4 wet wipes 5 water thermometer 6 cotton swabs 7 gauze handkerchiefs 8 large bath towels 9 Powder refill box 10 Talcum powder 11 Bath tub 12 Bath bed 13 Bath sponge 14 Safety pin 15 Hair comb set 16 Nail repair set 17 Sunscreen

4) Baby clothing, shoes and hats series: 1 cotton-padded underwear 2 Robe/Kimono 3 Wraps/Blanket 4 Gloves 5 Foot Covers/Socks 6 Belly Girth 7 Bibs/Diapers 8 Diapers/Diapers 9 Baby Cord

5) Paper products: 1 diaper (included Pampers, Huggies, Psush, Anerle, Mommy's Baby, Miaoershu) 2 tissues

6) Health products: 1 baby health pillow. 2 Baby health care permanent coils,

Three products for mothers: 1) Pregnant and postpartum series: 1 Anti-overflow breast pads. 2 paper underwear/cotton pants 3 maternity pad/nursing pad 4 adult diaper/piece 5 nursing bra 6 belly band, trousers 7 home bra 8 suspenders, 9 mommy bag 10 breast pump 10. Prenatal training device.

Four toys and books: 1) Toys: intellectual toys, (such as bells, musical toys, touch balls, manual toys, etc.) 2 Vision toys: darker toys 2) Books: 1. Picture Card 2 A must-have manual for mothers.

3 Books on how to educate babies

In fact, you can see maternity and baby stores everywhere in Guangzhou now. As long as you have enough funds, you can open a store. There are also many Taobao maternity and baby stores and other online stores. The biggest advantage of online stores is low prices. So if you want to open a maternal and child store now and just want to compare prices with your competitors, then the first day of opening your new store will indicate that the day you will close down is not far away. .

The management of a store is very knowledgeable.

Let’s talk about location first. Generally, the best location for a maternal and infant store is next to a maternal and infant hospital. Needless to say, there are advantages. Yes. But generally the rent of this kind of store is high and the required funds will be more. The store's marketing focus can be on low prices. It is difficult to provide services. Because generally going to the hospital is for examination and prevention. Generally, parents with babies will not have that much time to experience whether your service is good or not, and will only make a comparison based on price. The maternal and infant store at the Municipal Maternity and Infant Hospital is of this type. It does not need to be decorated beautifully. There is no need to hire experienced staff, as long as they can look after the store. The foot traffic in the hospital is enough to make the store's business flourish.

The second store location that can be considered is in a large community. This kind of The rent of general stores is not high (compared to the best locations), but the foot traffic is not as good as that of hospitals. Therefore, low prices can only be one of the eye-catching features. The second is the service. The service is invisible to the naked eye. You can only experience it. So this aspect can be of great use.

Let’s talk about the service:

One: Membership card. The most common way is member discount. The purpose is to attract members to continue to spend.

Second: door-to-door delivery, usually free delivery within 1 km from the store.

This is the most common method. .