Advertising music can often enhance the memory of products and produce positive commercial effects. It has a clear purpose and commercial nature. What it expresses is an implicit artistic conception, not as straightforward as language. Therefore, it is more likely to arouse consumers' passion, subtly influence the audience's emotions, create an atmosphere, assist the brand in establishing its image, and help the product highlight its characteristics.
Advertising music has strong appeal: Attractiveness is an inherent characteristic of music, but advertising music is intended to convey product information and express product characteristics. It is usually either beautiful, lyrical or jumping. The unrestrained music can stimulate the audience's interest and make them have a good impression of the product. For example: in the advertisement for Master Kong's iced tea, the music changes from quiet to intense, coupled with the actor's dynamic performance, and ends abruptly. Together, they arouse great interest and curiosity in the audience. This strong attraction It can attract the audience's attention to the maximum extent to achieve the commercial purpose of advertising music.
The memorability of advertising music: Advertising music has the characteristics of simple melody, catchy and easy to understand. When people see the product, they can associate it with the music in the advertisement, thus stimulating the desire to buy. Music is like a memory symbol. When a specific music symbol appears in an advertisement, people will naturally associate the music with the advertisement, and will have a very deep impression of the product. For example: Japanese TV advertisements that frequently appeared on the screen: "Panasonic Electric", "Calendar TV", "Toshiba TV", etc., like the noisy narration in Western operas, left a deep impression on the audience. memory.
The image and generality of advertising music: Advertising music describes the product very vividly, describes the user's emotions, and has a high degree of generality. For example: "DuPont Paint" advertising pictures show beautiful buildings in various countries around the world, such as the Sydney Opera House in Australia. The music in the advertisement is gorgeous and stretched Italian bel canto, which is used to shape the image and summarize the product, and has a complementary effect.
Above, we explained the attraction, memory, image and generality of advertising music based on specific cases, hoping to help everyone understand it better. For more information about advertising music, please pay attention to the official website of Qiyi Music.