As a franchisee, you will realize in the process of operating a tea shop that consumers are easily affected by the external environment during the purchasing process, which in turn affects their purchasing decisions. Since consumers will make purchases due to external factors, tea chain stores must know how to make full use of external factors if they want to encourage customers to make purchases, and strengthen customer perceptions, thereby inducing customers' purchasing behavior. Now the three factors that most affect customers' purchases are listed below: The first is the design and layout of the store. It is not difficult to understand this. Generally, when we walk into a tea shop, the first thing we see is the store layout and product display. I think every franchisee knows the importance of store layout and product display. Here, the editor of Mingshan would like to emphasize that both the display of products and the layout of the store must be dynamic. Since tea culture has a long history in our country, we will find that many tea chain stores have overall storefronts. The styles are all on the dark side, and I think this is a trend of precipitation. However, the editor feels that such a tea shop environment will give people a sense of depression. On the contrary, the atmospheric and fashionable in-store decoration can attract consumers more, just like Mingshan Tea The overall store style of the franchise store has the flavor of tea culture and gives people a sense of fashion and grandeur. The second is the clever guidance of the clerk. The display in the store is the sensory stimulation received by consumers, so the auditory factor comes from the charm of the words of the sales staff of the tea franchise store. How to use the salesperson's skillful speaking function to allow customers to receive auditory stimulation depends on each salesperson's unique skills. In addition, the auditory factor of tea franchise stores also comes from the background music in the store. Psychologists say that music is more likely to trigger emotional responses in customers than propaganda in the form of literal text or voice. Therefore, music can promote customers' consumption behavior in a certain sense. The third is to provide a free tasting experience. Allowing consumers to taste it for free to stimulate their desire to consume is also a marketing technique for tea shops. Tea chain stores can regularly conduct free tasting activities to let consumers feel the true quality of the products, thereby stimulating consumers' desire to buy. Especially when facing large customers, the most important thing to capture their hearts is the quality of the product. At the same time, you can also set up sample experience packages, which can be given as gifts in appropriate amounts according to the purchase amount, so as to increase the number of consumers. return rate. For tea shops, in order for consumers to have the impulse to buy, it should actually be caused by taste factors. At the same time, they should pay attention to the visual factors of customers, tap the auditory factors of customers, and finally combine the three well to inspire customers. If you are prepared for these three aspects, the sales volume of tea franchise stores will increase.