Happy music always makes people happy. Good-sounding advertising songs can be deeply rooted in people's hearts, allowing us to remember the brand and feel the warmth of the brand unconsciously. Now, let’s listen to those good-sounding advertising jingles that make people happy and learn about the brand stories behind them.

Step 1: Listen to those good advertising songs

1. "Little Lucky"

This song was once used in the movie "Our Boyhood" The theme song was later used in Uniqlo advertisements. Uniqlo's brand philosophy is "simple, comfortable and natural", and this song coincides with the brand philosophy. The "little luck" in the song reminds people of their youth, while Uniqlo's clothing makes people feel comfortable and natural.

2. "The Most Beautiful Expectations"

This song is the promotional song for Huawei Mate20 series. The "Best Expectations" in the song is in line with Huawei's brand concept of "Embrace the future and open up the future." "Intelligent Life" echoes. The smart technology of Huawei Mate20 series makes people feel the breath of the future, and the melody in the song makes people feel good expectations.

3. "The Days We Walked Together"

This song is an advertising song for China Mobile. The "Days We Walked Together" in the song reminds people of the time spent with their loved ones and Great time spent with friends. China Mobile's brand concept is "connecting the world", and the melody in the song makes people feel the emotional bond between people.

Step 2: Understand the brand story behind it

1. Uniqlo

Uniqlo is a Japanese brand whose clothes are designed with simplicity, comfort and nature in mind. Uniqlo's brand image is "simple, practical and low-key", and so is its advertising. Uniqlo's advertisements generally feature simple scenes and music to make people feel comfortable and natural.

2. Huawei

Huawei is a Chinese brand whose main business is communication equipment and smartphones. Huawei's brand image is "technology, innovation, and quality" and so is its advertising. Huawei's advertisements generally focus on future technology and good expectations, allowing people to feel the charm of smart technology.

3. China Mobile

China Mobile is the largest mobile communications operator in China, and its main business is mobile communications services. China Mobile's brand image is "connection, interaction, innovation", and the same is true for its advertising. China Mobile's advertisements generally focus on the emotional bonds between people, allowing people to feel the power of connection and interaction.

Ending

Good advertising songs always make people happy, and the brand story behind them also makes people feel the warmth and power of the brand. Brands such as Uniqlo, Huawei, and China Mobile all use their own methods to convey their brand concepts and images in their advertising campaigns.

Let’s listen to those nice advertising songs together, feel the warmth of the brand, and make ourselves happy!