Many people are loyal fans and shoe fans of Nike, but you may be familiar with Nike’s latest styles, but you don’t know why Nike’s latest advertising song is so familiar. In fact, if we want to understand the latest product orientation and value of the Nike brand, we might as well pay attention to the Nike advertising song. Hidden behind every Nike advertising music is the understanding of Nike's designer team and marketing team about this new series of shoes. We might as well take a look at a few examples of background music in Nike advertisements - Music Appreciation of the Football Chapter of Nike and Pepsi Advertisements. As we all know, Nike and Pepsi's advertisements are famous for their excellent creativity, and at the same time, excellent TV advertising creativity is not only the creativity of the advertising picture language, but also the creativity of the advertising sound language. Nike and Pepsi's football ads have put a lot of effort into music. As the world's largest sport with the widest range of fans, football's combination with music provides a broad space for advertising creativity. Here I will introduce Combine the Nike advertising songs of Nike and Pepsi for a simple appreciation. 1. Music conforms to the characteristics of football: Football is a passionate sport, and Nike's latest advertising song is equally passionate. A samba song in the Nike Jogabonito (Beautiful Football) advertising song, a Brazilian passion masterpiece - "Mas Que Nada", is the hottest piece of music in the Nike advertising music football section. I heard this song on TV, and the Brazilian team was Showing off his skills in the locker room, coupled with the passionate Brazilian Samba football, is really exciting! Every time he hears this passionate Nike commercial background music, every passionate fan wants to buy a pair immediately NIKE sneakers are great for playing on the court. At this time, the advertiser's purpose has been achieved. It has fully aroused the enthusiasm of the broad audience and has huge appeal. At the same time, the widespread circulation of this latest Nike advertising song has also made NIKE a household name. People will naturally think of NIKE every time they hear this song. 2. The music has regional characteristics. The football advertisements of NIKE and Pepsi fully take into account the characteristics of different regional audiences. The music of Nike advertising songs has distinctive regional characteristics. Brazilian football star Carlos chose "Sakura", a piece of music that is familiar to the Japanese people, in a set of Pepsi advertisements shot in Japan, which eliminated the public's rejection of foreign products and thus facilitated the spread of advertisements. Another example is a set of advertisements shot by Pepsi for the 2010 World Cup in South Africa. Kaká, Messi, Drogba, Henry and many other stars played football matches with local residents on the South African plateau, all to the sound of South African music.