1. The opening ceremony of the 12th China Three Gorges International Tourism Festival
According to the overall plan of the 12th China Three Gorges International Tourism Festival, it will be held on October 14, 2021 On the same day, an opening ceremony and a large-scale performance of music, poetry and painting to benefit the people will be held.
_The theme of the event is the magnificent Yangtze River·Poetry and Painting Yichang
_Time and location
Time: October 14, 2021
Location: Yichang Olympic Sports Center Gymnasium
2. Premiere of the indoor cultural and tourism performance "Yichang Story"
_Keywords
The hometown of Qu Yuan Zhaojun, a world famous tourist city
_Repertoire Positioning
Yichang City’s first cultural tourism performing arts work explores the integration of culture and tourism, meets the cultural needs of the masses, creates a cultural tourism performing arts brand, and promotes the development of cultural tourism.
_Features of the repertoire
Thematic, regional and contemporary features are combined, and various art forms such as singing, dancing, acrobatics and drama are integrated to meet the aesthetic needs of the audience.
_Time and place
Time: October 19, 2021
Venue: May Day Theater
3. Travel to the Three Gorges of the Yangtze River in China Promotion meeting
4. Selection of the most beautiful inns in Three Gorges·Yichang
In order to further innovate and enrich the tourism format and products, discover the tourist inns with folk customs, cultural heritage and distinctive characteristics in our city, promote The city's tourist inns have been upgraded and constantly developed towards standardization, characteristics and quality. It has been decided to launch a selection event for the most beautiful inns in Three Gorges and Yichang in the city.
_Activity time
July-November 2021
5. "'Operation' Yichang" excellent, "cultural tourism drama" benefiting the people
With the theme of "Poetry and Distant Joy in Yichang", it closely matches the resource advantages of Yichang scenic spots, deeply explores Yichang's regional cultural elements, carefully creates cultural tourism and performing arts products, fully displays the beauty of Yichang's landscape, and highlights the cultural charm of Yichang .
6. Hubei-Chongqing Rotating Chairman Meeting for Regional Tourism Cooperation in the Three Gorges of the Yangtze River
_Meeting Time
October 15, 2021
_ Conference theme
***Together we will create the best destination for river cruise tourism in the world
7. Cultural tourism marketing cooperation meeting
8. "Double" Watch a series of cultural tourism marketing activities in Yichang
_Activity time
June-September 2021
_Activity theme
Zui The Beautiful Three Gorges·Visit Yichang on Douyin
By organizing the "Beautiful Three Gorges·Visiting Yichang on Douyin" short video challenge, we will strengthen cooperation with the Douyin platform and use Douyin short videos to Vigorously promote Yichang's high-quality cultural tourism products and increase the attention and reputation of Yichang's city brand image.
9. Carry out a series of publicity and promotion activities of "Follow the high-speed rail to Yichang"
_Activity time is from May to December 2021
10. Large-scale music, dance, poetry and painting Performance to benefit the people
_Party theme
"Only Seeing the Yangtze River" - a performance to benefit the people at the opening ceremony of the 12th China Three Gorges International Tourism Festival.
_Time
October 14, 2021
11. "Beautiful Yichang" Yichang Folk Arts and Crafts Exhibition
Folk Arts and crafts works are an important part of regional cultural tourism products. There are many types of folk arts and crafts works in Yichang City, and they are of excellent quality. The works have distinctive cultural characteristics of the Three Gorges region. In order to promote traditional Chinese culture, protect intangible cultural heritage, display the unique charm of Yichang folk arts and crafts, and add regional cultural connotation to the "12th China Three Gorges International Tourism Festival", "Beautiful_Yichang-Yichang City" is specially held Exhibition of Folk Arts and Crafts Works".
_Purpose of the event
Highlight the characteristics of Yichang, demonstrate the spirit of craftsman, unite the power of the people, and display contemporary excitement.
_Event time
September to October 2021
_Exhibition location
Yichang Art Museum
12. Call for creation of the Yichang city image promotion song "Yichang"
By organizing a professional team to create and promote the Yichang city image song "Yichang" series of activities, the original works of the song "Yichang" series will be deeply rooted in the hearts of the people and go nationwide. and the world, further enhancing Yichang’s city visibility and reputation.
13. The 9th Yangtze River Piano Music Festival
14. The 8th Hubei Yichang Citrus Festival
15. Three Gorges Dam Piano Concert
16. Three Gorges Food Night Market Festival
17. Investment Negotiation Meeting
_Event Time
October 14, 2021
_Activity content
Promote and promote Yichang's cultural tourism and business environment;
Invite a group of key projects and key enterprise merchants to come to Yichang for inspection and negotiation;
Sign up a number of high-quality industrial projects and cultural tourism projects;
Promote key parks, leading industrial chains and investment projects.
18. Yi-Taiwan Economic and Trade Exchange Inspection and Negotiation Meeting
_Time: October 14-16, 2021
_Main Content
Publicize and promote Yichang City’s cultural tourism and business environment;
Promote Yichang City’s key projects and conduct project negotiations;
Inspect Yichang High-tech Zone, Three Gorges Taiwanese Industrial Park and key Taiwan-funded enterprises;
Visit the Three Gorges Dam.
19. "Vibrant Yichang·New Youth" Lawn Concert
20. "Poetry and Painting Yichang·Famous in the World" - National Party Media Chief Editor Watches Yichang Activities
>_Activity time
October 14th to 17th, 2021, ***4 days.
_Scale of the event
The number of on-site participants shall not exceed 120. At the same time, about 60 people were invited online to attend the meeting, participate in live broadcasts in due course, and publish interview manuscripts on related topics.
Yichang is one of the core areas of the western Hubei tourism circle. It is inextricably linked with the adjacent Jingzhou, Jingmen and Enshi in terms of humanities, history, economy and tourism. Tourism cooperation between the four places has broad prospects and strong momentum. The holding of the Yichang tourism promotion event of the "Yijing Jingen" all-media alliance will not only help deepen the cultural tourism integration of the four places, but also allow citizens in the other three places to have a deeper and broader understanding of Yichang tourism. The Three Gorges Branch of Hubei Daily Media Group will make use of the influence of the provincial party newspaper group in the four places of Yijing and Jingen, and at the same time give full play to the coverage of the four full media platforms to further highlight Yichang's core engine role in the "Yijing and Jingen" urban agglomeration. , launching a media-first initiative for cooperation in the tourism industry among the four places.
22. The 13th China Camping Tourism Forum and the Founding Ceremony of the China Class C Self-Driving RV Campground Club
_Time and Place
Time: 2021 October 14-16.
Location: 809 Micro Resort Town, Three Gorges International RV Campground.
_Main content of the activity
1. The opening ceremony of the 13th China Camping Tourism Forum;
2. Keynote speech at the 13th China Camping Tourism Forum;
3. Summit dialogue "Construction of high-quality RV camping tourism";
4. Sign "Yichang *** Knowledge";
5. The establishment and flag-raising ceremony of the National C-Class Self-driving and RV Campground Club;
6. C-level camp communication meeting.
23. 2021 Zhaojun Cultural Tourism Activities
_Activity Theme
Promote Zhaojun Culture, Promote National Unity and Develop a Beautiful Economy
_Activity Time , location and name
The 2021 Zhaojun Cultural Tourism Activity will be held in Xingshan County, Yichang City, Hubei Province in October 2021.
_Activity content
"2021 Zhaojun Cultural Tourism Activities Special Party"
"Revisiting Zhaojun Road" Tourism Cooperation Signing and Launch Ceremony
Hold Zhaojun Cultural Tourism Alliance Annual Meeting
Hold Zhaojun Series Cultural and Creative Product Creation Competition
24. Three Gorges·Yichang Rural B&B Design Grand Prix
_Contest Purpose
In order to effectively connect and fully promote the implementation of the rural revitalization strategy, welcome the advent of the 350 high-speed rail era, promote the high-quality economic development of Xingshan, attract the attention of outstanding design teams and design talents across the country, and support the Xingshan B&B industry as soon as possible Create a group of outstanding internet celebrity B&Bs and a cluster of high-end B&Bs in Xingshan County to form a model and demonstration and comprehensively enhance the influence and popularity of "Zhaojun Hometown and Meixing Mountain". It is planned to be held in Xingshan County Three Gorges·Yichang Rural B&B Design Grand Prix.
_Contest theme
B&B empowers rural design to create value
_Contest time
August-October 2021
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25. "The Most Reminiscent of Yichang" Three Gorges Intangible Cultural Heritage Week
_Activity Time
Scheduled for October 12-17, 2021
_Activity location: URD Three Gorges Intangible Cultural Heritage in Alley, Jiangnan District, Dianjun District
_Activity content
"The most memorable thing is Yichang" Three Gorges Intangible Cultural Heritage Tourism Week and Three Gorges Intangible Cultural Heritage in Alley launch Ceremony
"I went to Yichang to visit the intangible cultural heritage" intangible cultural heritage tourism market
"The intangible cultural heritage should be visited in Yichang" immersive performance show
"Long-lasting "Yichang" Intangible Cultural Heritage Storytelling
"The Most Reminiscent of Yichang" Closing Ceremony of the Three Gorges Intangible Cultural Heritage Tourism Week Intangible Cultural Heritage Concert