After a three-year preparation period, three rounds of nationwide casting, several months of intensive rehearsals, and 32 popular first-round performances at the Shanghai Grand Theater, "Mama" ah! "Chinese version - the 14th version of this classic musical, finally kicked off in Beijing.
Vibrant presentation of the Chinese version of "Zero Flaws"
As one of the most successful musicals in Broadway history, "Mamma Mia!" "has more than 45 million viewers worldwide and has created a box office myth of 15 billion yuan. It has been performed on stages in various countries for 12 consecutive years. Through the praise and recognition of the most basic emotions of love, family, and friendship, Bringing romance, joy and laughter to many cities around the world, and thus winning audiences and markets.
As the 14th version of this classic Broadway musical, "Mamma Mia!" "The Chinese version has attracted attention from both home and abroad, and at the same time is facing a difficult challenge - not only to faithfully restore this world-class musical masterpiece to the Chinese stage, but also to improve quality, localization and emotional communication. Strive for full marks on the website and truly demonstrate the "zero-defect" international quality of the Chinese version.
The first attempt started by establishing standards
"Mamma Mia! "" is not the first musical to be adapted into Chinese, but it is the first work to be meticulously and strictly operated according to international musical theater industrial standards. After three years of long negotiations, among many powerful competitors, China Foreign Affairs Culture Group still persuaded the British copyright owner with its brilliant performance, comprehensive strength and industrial strategic thinking, and was allowed to become the only publisher of the Chinese version of the play in the Chinese-speaking region around the world. owner. Since the signing of the copyright agreement, accompanied by various voices of concern and doubt in the industry, Foreign Culture Group joined hands with Shanghai Oriental Media Group and South Korea's CJ Group to jointly establish Asia Lianchuang (Shanghai) Cultural Development Co., Ltd. Asia Lianchuang launched "Mamma Mia!" 》The production and operation of the Chinese version, and serve as the starting point for the strategic development of the musical industry based on reform and innovation ideas.
This is an in-depth cooperation between the Eastern and Western performing arts fields. It is also a process in which we learn from mature European and American musical theater industry models and communicate with them. In this process, the Chinese production team learned about "good" music. Drama standards. The copyright contract, which is 20 centimeters thick, puts forward various requirements from production to marketing, and gives clear standards, down to the size of a nail used in stage installation. With standards in place, the biggest difficulty for the Chinese team that is implementing international standards for the first time is how to meet the standards without compromise.
Although many world-famous musicals have been introduced and staged in China, if you really want to produce a musical of international standards and perform it for a long time, there are many problems in equipment, technology, and theater that need to be solved urgently. . Asia Lianchuang imported stage design from Australia and audio from South Korea, conducted difficult renovation negotiations with the theater, and spent a lot of money to hire senior technical experts specializing in musical production from Hong Kong and Taiwan to control the details.
Changing the Pattern 200 consecutive performances in China
Someone carefully counted during the performance, 135 minutes, 22 ABBA classic hits, 45 knowing nods, 28 times It was unexpectedly hilarious and received thunderous applause 27 times. The musical Mamma Mia! 》Every performance of the Chinese version was performed to the point where the audience stood up, cheered, and clapped their hands red.
The highly professional actor training model in London's West End has also opened a door to professionalization for Chinese musical actors. Mamma Mia! 》The Chinese version cultivated and recruited the first batch of Chinese professional musical actors with long-term performance opportunities (including the two actors from Taipei who played the daughter Sophie and the architect Sam in the play), and performed 80 consecutive performances in Beijing. For them, It's no longer a problem. Asia United has drawn up a three-city tour plan of 200 performances in Beijing, Shanghai and Guangzhou this year. Their goal is to have permanent performances in first-tier cities in China.