Giorgio Armani Armani
He is the most elegant designer in the world, he is the favorite of Hollywood movie stars, and he is the object of the world's talk. Giorgio Armani, a fashion design master who is regarded as an idol by everyone; A gentleman who created the myth of fashion; A loving and kind person.
Giorgio Armani was born in Piacenza, northern Italy, on July 11th, 1934. Like the birthplace of Latin, Armani's life was also endowed with magical colors. In 1957, he retired from the army and worked as a window designer in the department store "La Rinascente". In 1961, he joined the famous fashion design company Nino Cerruti, became the assistant of Nino Cerruti, the father of Italian fashion, and began to make his mark in the fashion industry. However, the romantic casualness of Italians made them resolutely give up the generous treatment of big companies and start planning their career.
in 1975, encouraged by his good friend Sergio Galeotti, he founded his own men's wear brand under the name of Giorgio Armani, and since then, he has created a myth that surprised the fashion world.
"Casual elegance" is the style that Armani has been seeking since its establishment. The delicate texture and simple lines all show the characteristics of comfort, free and easy, unrestrained and free. The seemingly casual cutting vaguely reveals the beauty and strength of the human body, which not only abandons the boredom of the corset but also overturns the hippie style. Giorgio armani believes that design is a way to express one's feelings and emotions. It is the best explanation of the pursuit of perfection; It is an eternal challenge to comfort and luxury, reality and ideal. Today, Armani is not only a fashion with white characters on a black background, but also represents a way of life, a symbol of unrestrained and energetic, which deduces the gorgeous, sexy, relaxed and creative of men and women to the extreme.
today, Armani has spread all over the world in more than 1 countries, with Giorgio Armani Le Collezioni, Emporio Armani, Armani Junior and other series. Products also tend to be diversified, from clothing to perfume, leather bags, jewelry, glasses and other fields, and even among mainstream bars and hotels.
His great success in fashion has won him numerous honors, but his unswerving devotion to charity has made him more respected by the world.
The experience of joining the army in his early years has had a great influence on Armani's life. The extraordinary achievements in fashion design are not the ultimate standard of Armani's success, but his unremitting pursuit of charity is the most powerful manifestation of his personal charm. This design master, whose personal wealth has reached 5 billion dollars, has always been frugal in life, but he is extremely generous to others. For many years, he has been running around for the poor people in the world.
In 22, in recognition of Armani's outstanding performance in helping refugees, the Office of the United Nations High Commissioner for Refugees invited Armani to be its goodwill ambassador. "I am proud to welcome Armani as UNHCR Goodwill Ambassador and thank him very much for accepting this position." UNHCR official Luther Lubbers said.
during her tenure as ambassador, Armani personally raised funds for the organization, and expanded its public influence in various ways, calling on the international community to pay attention to refugee groups. In the face of the Afghan crisis, giorgio armani specially organized Christmas charity activities, which not only donated a lot of money, put in fundraising advertisements, but also donated the proceeds from the sale of products to Afghan refugees. In order to support the work of UNHCR, Armani specially designed a mug, which was inspired by his trip to Shanghai. Part of the income from the sale of mugs will be used for the relief work of more than 2, refugees around the world. "I greatly admire UNHCR's unremitting work. I will do my best to fulfill my duties as an ambassador. Although the work of helping the refugees in the world is extremely arduous, I always believe that everyone has the opportunity to change something. I hope I can do it myself. " Armani said, "We have a responsibility to make the world a better place. Especially for young refugees, to help them rebuild their lives. After all, children are the future of the world. "
giorgio armani thinks that whenever he engages in a new charity, he is full of excitement just like designing a new work. In 24, Armani touched the field of sports with charitable love, and published a book entitled Faces of Sport featuring Special Olympics athletes, and all the proceeds from the book sale were used to improve the daily training quality of Special Olympics athletes and improve the living standards of people with mental retardation.
In the long journey of charity, giorgio armani has always been willing to be a pioneer, extending a helping hand to every corner of the world. On September 21st, 26, Armani held a grand fashion show for her latest masterpiece, Product Red, at the Earl Scott Exhibition Center in London. The bright and passionate red exudes the mutual help and care of human nature, and the simple and elegant style embodies the sincere and frank personality. At the press conference, giorgio armani said with deep affection that charity will be his lifelong career. He will donate the profits from this latest product to support the work of the Global Fund for AIDS in Africa, especially to help African women and children fight AIDS. His initiative moved all the people present.
For charity, giorgio armani compared it to a brush to decorate a beautiful dream. Just like design, it should be integrated into one's own emotions and filled with the soul. He will create a brand-new world with sincerity and affection, without sorrow and pain, only as comfortable and comfortable as Armani.
[ Edit this paragraph] Family file
Date of creation: Milan in 1975
Founder: Giorgio Armani and Sergio Galeotti
[ Edit this paragraph] Clothing brand line (product positioning from high to low):
1 Armani prive-advanced uniform
2 Giorgio Armani-advanced ready-to-wear
3 Armani Collezioni-ready-to-wear
4 Mani-women's ready-to-wear
5 Emporio Armani-ready-to-wear
6 aj Armani Jeans-Casual Wear and Jeans
7 A/X Armani Exchange-Casual Wear
8 Armani Junior-Children's Wear
[ Edit this paragraph] Designer
Giorgio Armani
[ Edit this paragraph] Brand products
Category: men's wear, women's wear, sportswear and children's wear.
[ Edit this paragraph] Design style
In 197, Giorgio Armani and the architect Sergio Galeotti jointly established a company, and then in 1975, he founded "Giorgio Armani" company and registered his own trademark.
in 1974, when giorgio armani's first men's fashion show was completed, people called him "the king of jackets".
in 1984, the low-priced brand Amboro Armani was founded.
Today, Armani's business has spread to more than 1 countries. Armani is one of the top men's wear brands in Europe and the most fashionable in the world. In addition to Giorgio Armani, there are many sub-brands, such as Emporio, Mani, Armani Jeans, etc. Besides clothing, there are also ties, glasses, scarves, leather goods and perfumes. Emporio Armani is a very successful brand. In Italian, "Emporio" means department store, that is, "Armani Department Store", which is the brand of Armani's young series.
[ Edit this paragraph] Brand profile
In the age when the sexes are becoming more and more confused, clothing is no longer absolutely different from men and women. GIORGIO ARMANI is one of the designers who broke the line between masculine and feminine and led women's clothing to a neutral style. ARMANI majored in science courses at school, studied medicine at university, served as an assistant medical officer during military service, analyzed and trained his rational attitude, and the concept of world balance were his criteria for designing clothes.
ARMANI created clothes not out of thin air, but from observation. Seeing other people's elegant way of dressing in the street, he reorganized in his way to create his own elegant form, which belongs to ARMANI style. Many world-class executives and Hollywood movie stars have become followers of ARMANI because of their own creative style. There is even a popular saying in Hollywood: "When you don't know what to wear, it's right to wear ARMANI! 」。 Judy foster is a loyal supporter of ARMANI.
In men's and women's clothing, simple suits with perfect neutral tailoring are not inappropriate or out of fashion at any time and occasion, and advocates from all over the world are across professions and ages. ARMANI's accessories include leather goods, shoes, glasses, ties, scarves, etc. Like clothing, Armani pays attention to exquisite texture and simple lines, which clearly sets off the simple Italian style clothing. Even swimwear, which omits complicated decorative lines, focuses on the splicing of sexy curves of sculpture, and has an indescribable elegance. GIORGIO ARMANI has many sub-brands, such as ARMANI JEANS series for men and women, GIORGIO ARMANI JUNIOR series for men and women's wear, snow clothes and golf clothes, etc. Among them, EMPORIO ARMANI men's and women's wear with eagle as the symbol should be the most mature one. All kinds of brands have attracted loyal supporters, and there is an ARMANI wind blowing in the fashion circle.
Armani Prive haute couture: the red carpet actress uniform
shows the soft and submissive body lines and feminine characteristics, which is a brand-new definition given by Giorgio Armani to haute couture. Focus on the natural beauty of the human body, precise shoulder line processing and slim waist cutting make the skirt in the shape of flower bud and lantern more fluffy and sexy, while the fine line pattern of geometric principle creates a three-dimensional aesthetic feeling of visual confusion.
Armani is anxious to get rid of the stereotype of the brand, for example, people always think that Armani is synonymous with high-end suits. Delicate discount and wrinkle catching and a large number of hand-made details have become the main focus. The transformation of the whole show is like a prediction experiment of the designer's personal career growth. The stage uses the three-dimensional texture of seersucker to construct his latest favorite gentle and charming temperament, and the long dress with moderate color is the first choice for Hollywood actresses to walk the red carpet.
Giorgio Armani high-end ready-to-wear: Giorgio Armani, the power suit of Financial Street, is the favorite of Wall Street. Men spend a lot of money to own one, while women are addicted to the elegance and nobility revealed in its washing style. Giorgio Armani has always been associated with the image of elegance and restraint. His clothes are neither rude or illegal, nor too gorgeous and vulgar, and he wanders between classic elegance and casual romance. Giorgio Armani's clothes have the meaning of class and taste-not only expensive, but also self-restraint. In most cases, "wearing Armani" is a status symbol, although this is a new economic era that advocates personal freedom. No matter at any time or occasion, Giorgio Armani's clothes are not inappropriate or unfashionable. Many top executives in the world are attracted by Giorgio Armani's self-creation style and become his followers. Giorgio Armani's accessories include leather goods, shoes, glasses, ties, scarves, etc. Like clothing, it pays attention to exquisite texture and simple lines.
Compared with Lagerfeld, who wears sunglasses and shakes a paper fan all day, and Versace, who is gorgeous and indulgent and has a different style, Armani is more like an ascetic-his style is neither trendy nor traditional. He can create an almost perfect and amazing balance between market demand and elegance and fashion: neutral color system, elegant cutting makes it unnecessary to show off, and at the same time, it deletes irrelevant details in the design, which is also a great contribution to clothing cutting. His simplicity has always wandered between tradition and modernity, blurring the indelible boundary between tradition and modernity. Armani shows the unique luxury temperament of European traditional clothing in simplicity, and at the same time skillfully intersperses modernity into traditional artistic conception, making the clothing have an "endless" style. At first glance, you will feel mediocre, but at second glance, you will feel that it has washed away the complicated nobility and towering modern passion. Perhaps it is this unique charm hidden under the ordinary appearance that makes him control a large number of loyal consumers like a magic wizard.
Giorgio Armani has made an unprecedented bold subversion of women's clothing styles, thus making Armani suits the favorite of senior professional women. The most representative is the "power suit" of Armani men and women in 198, which became a symbol of the era of international economic prosperity. This design was inspired by Hollywood in the golden age, featuring wide-shouldered lapels and wide leg pants. In american gigolo, Richard Gere appeared in a full Armani "power suit", and the brand began to impress the audience.
[ Edit this paragraph ]Emporio Armani ready-made clothes: for ambitious young people
How to get in touch with Giorgio Armani in the most economical way? Go find Emporio Armani. The price of 3~5 yuan is a great temptation for ambitious young people. As the founder of the concept of "secondary brand" in the fashion industry, Giorgio Armani tentatively launched Emporio Armani with the eagle as the symbol in 1981, which pioneered the trend of brand extension. "Emporio" means "department store" in Italian. Emporio Armani, as its name implies, is an Armani department store with a variety of goods.