In the early development of the Internet in China, various fields took advantage of the convenience of the Internet, and the first industry to benefit was music, also known as online music. In those years, the Internet songs we listened to such as "Mouse Loves Rice", "Song of Pigs" and "Two Butterflies" were all popular in the streets and alleys across the country. The name of the Internet company that operates such Internet songs is 163888 Network The company, later renamed Decibel.com, vigorously developed China's local Internet music.

Decibel.com was founded by Zheng Li and became well-known in China with its popularity on the Internet at that time. Therefore, Decibel Network has also received the attention of some investment institutions. In 2005, Decibel.com received an investment of up to US$8 million from IDC and Alcatel. Zheng Li, the founder of Decibel.com, also became a "billionaire" among the "post-80s generation".

In After obtaining a large amount of funds, Zheng Li's ambitions began to expand. In order to maintain the market's enthusiasm for online music, Zheng Li teamed up with Chongqing TV Station to launch many online music platforms, such as "Huayu Diandianjing", "Internet Bus" and "Super" Female Vocal Contest' to draw attention to online music. In this way, Decibel Network relied on the convenience and speed of the Internet to conquer the music industry, further triggering the contradiction between online music and traditional music.

At that time, the music industry in mainland China was controlled by traditional music record companies. For example, Taiwan's Rolling Stone Records Co., Ltd. launched male singers such as Zhou Huajian and Ren Xianqi who were popular in Hong Kong, Taiwan and mainland China. Their business model is to package professional singers, release albums, and sell albums to make profits. However, the emergence of the Internet has completely overturned this business model. Everyone can search for the songs they want to listen to on the Internet platform, and can also download and upload songs. There is no need to spend a certain amount of money to buy albums.

However, at that time, online music was not accepted by the traditional music scene, and was even accused of being the culprit that hindered the development of music in mainland China, setting back China's music industry by 10 years. However, those online singers who signed contracts with Decibel.com were not accepted by the traditional music scene, and left Decibel.com one after another and switched to formal music companies. Therefore, the early Internet music industry suffered the first wave of attacks and resistance from traditional companies in the music industry. Therefore, the development of Decibel Network has entered a bottleneck period. At this time, Zheng Liwei helped Decibel Network get out of the predicament and was determined to expand other businesses.

Decibel.com's traffic is declining. In order to maintain the company's business, Zheng Li focuses on pornographic services. In 2008, Decibei.com established a transfer agreement with a third-party payment platform and quickly reversed its unfavorable business situation through erotic transactions, with a maximum monthly income of 5 million yuan. As the pornographic business grew bigger and bigger, its contribution to the company's income became more and more important, and it even developed to the point of recruiting female personnel to provide pornographic services. The later development model of Decibel Network is like taking drugs, it has already fallen into a vicious cycle. Finally, after several months of operating pornographic services, Decibei.com was reported and seized by the Public Security Bureau. Zheng Li, a promising young man born in the 1980s, turned into a criminal, and Decibel Network also came to an end and ceased operations. The development of China's online music has also fallen into temporary silence, while new online music platforms are emerging, but this is a story for another day.

Conclusion: The introduction of an innovative model will inevitably cause a blow to traditional industries. For example, the rise of Taobao has dealt a heavy blow to offline physical businesses. If the founders do not handle it well, they are likely to suffer severe backlash. Also, if a company encounters difficulties in its development, it should rack its brains and think of ways to solve the problem. Simply "violating national laws and regulations" to get out of development difficulties will undoubtedly quench its thirst and seek death.