Nowadays, people watch some TV programs in their spare time. What should the planning scheme of TV programs do to achieve good results? The following is how to write my carefully collected program planning scheme. I hope it will help you. If you like it, you can share it with friends around you!

how to write a program plan 1

Part I:

1. Analysis background:

In recent years, many scholars have repeatedly called for "making reading a daily habit of China people". The promotion of "reading for all" and "reading festival" is undoubtedly a good thing. If reading really becomes a fashion and an advocated lifestyle, then TV reading programs may become a trend.

Reading has become one of the highlights advocated by the social education circles. Reading is one of the essential ways to learn, whether it is a student in school, a staff member who has already gone to work, or even an elderly person who is retiring at home. They need to read books, know more knowledge and know the world.

People who study seldom watch TV; People who watch TV may also read less books. It becomes difficult to attract a certain audience. Li Pan, now the host of the Meridian Letters, once spent a long time investigating the audience. She shows that 73% of the audience are located in small and medium-sized cities and rural areas, with a junior high school education level below. In this way, reading programs must be popular, and we can't blindly do elegant and profound content. Therefore, reading programs should start from the crowd.

second, planning motivation

first of all, there are fewer educational programs on TV. Reading programs will have a relatively large development space and more possibilities in educational programs.

Secondly, there are many people who need to study. Students, teenagers, adults and the elderly need to enrich their knowledge and expand their knowledge by reading.

Thirdly, people have less access to books in their lives. After many people work, few people ask to study, so many books that are beneficial to their physical and mental development cannot be understood by them. Part ii:

1. program name: interesting reading

2. program type: reading program

3. program purpose: introduce old books, recommend new books, understand the content, get familiar with the world, read the philosophy of life, learn to use it flexibly, improve personality and taste, and open up new possibilities in the future.

fourth, the program goal: let the audience read a good book, read a good book and read a good book.

V. Program Positioning:

1. Development Road Based on Public Welfare: If TV reading programs are under the baton of ratings, it is difficult to find a balance between social benefits and economic benefits. The demise and transformation of many reading programs in the past may be due to ratings. Therefore, at the beginning of the birth of this kind of program, we should understand that if it is commercial, the income is almost zero, but its public welfare nature is undeniable. We can consider letting the government give support to a certain extent to better play its social role.

2. Steady development from small to large: to adapt to the current social development, that is, the characteristics of fast food culture, to adapt to the audience's viewing habits, so the program should not be too long and short. After stabilizing a certain audience, it is gradually growing.

3. The program is popular and instructive: the program should have a certain guiding role. Recommend good books to the audience. At first, it can just be played in schools, telling students what books to read. Later, the program should be popularized, and students, on-the-job workers and retired old people can watch it. We should not blindly pursue the so-called elegance, but should not lack elegance in the popularization.

VI. Program Form:

1. Introduction to the book: a brief introduction to the contents of the book.

2. Book author: Briefly introduce the author's writing background and character background.

3. content summary: language features, good sentence extraction.

4. book features: introduce the writing features of books, and hope the audience can learn something from them.

5. reasons for recommendation: if the audience wants to watch and buy, explain.

VII. Program content:

Recommend, introduce and summarize new books, good books and books suitable for different people to read. Let the audience know something about this book and the author, and cultivate the audience's interest in reading. The expression techniques can be gradually diversified, such as analyzing the language of famous works through some TV dramas, from books and people, from inside to outside books, and adapting books into FLAS_, etc., to attract the audience to participate in the program and communicate and interact in time and effectively.

VIII. Program style: interesting, eclectic, fresh and enjoyable.

Part III: Program Shooting Strategy

1. Moderator:

The author himself, let the author explain his original intention or background. You can tell some short stories that happened in the process of creation, and you don't have to stick to just introducing them. The language is humorous. Talk about your feelings about creating this work. If the author can't attend, he can choose a host with a humorous language. Can be innovative, can grasp the psychology of readers or viewers. Explain in your own way the idea that "masterpieces can actually be very interesting, so you should read them".

2. Program Consultant: Li Pan (As a successful reading program, I can give good advice. )

3. Staff setting:

According to different topics, there is one director, two screenwriters and one cameraman for each topic.

field notes, lighting and make-up: according to needs.

4. Program broadcast length:

You can do each program by age. Recommend to them the better books in the types they like to read and the books they need to read. For example, juvenile articles (for primary and secondary school students. ), youth articles (for college students. ), prime of life (for younger staff on the job. ), middle-aged articles (for staff with certain work experience. (For people who retire at home. ) and so on.

you can analyze the program according to the author. Introduce an author's writing motivation to the audience, and let the audience have a general grasp of the author's writing characteristics. For example, Lu Xun, Ba Jin and Jin Yong.

5. Program broadcast time:

First broadcast time: winter: 14: 1-14: 3 every day. Summer: 14: 4-15: every day. Replay time: 7: 4-8: every morning.

6. Program broadcast cycle:

In the early stage, in schools and other places, as a program that must be shown, it is broadcast daily.

in the later period, the time is extended, and it can be broadcast every two days, so that people can absorb some knowledge of the books recommended in the program.

7. Program production mode: recording and broadcasting mode.

part iv: program publicity

1. online media publicity: official website can be established on the internet. Publicity in major popular media. For example, Sina Weibo, which is popular at present, can establish an official Weibo to communicate with the audience and accept their suggestions and criticisms for improvement. You can also make advance notice and remind again later. Let the audience and readers have a deep understanding, thinking and understanding of the book.

second, print media publicity

1. carry out large-scale publicity in best-selling magazines. Play your own slogan or slogan.

2. Place print advertisements at bus stop signs so that people can inadvertently remember a program they want to watch.

3. In the newspaper, put in print advertisements and publicize them widely.

Third, TV media publicity

1. Intersperse advertisements in TV. Advertisements are placed in famous TV stations, such as prime-time spots on Hunan Satellite TV.

2. You can hold large-scale prize-winning questions and answers about book knowledge in some local business centers, and then let more people pay attention to them through live TV, thus improving their popularity.

Fourth, school publicity

Because the audience at the beginning of this program belongs to the school, it is promoted in the school. And we can do some school surveys to see what books they like to read and when they want to play them. Or, organize some large-scale book activities in the school, so that students can express their views on a book and have a contest to summarize the content.

How to write a program planning scheme 2

Plan the homework assigned by the teacher: plan a program for the school TV station.

Subject: TV program planning

____ College TV Station

_ _ _ TV Station is geared to _ _ students, paying attention to campus life, campus hot spots and the living conditions of college students. Therefore, there are several types of TV programs that can be set up in campus TV stations:

1. News and information: News of Teachers College and New Perspective of University.

second, special news category: big event, big shot

third, entertainment variety category: I skipped class today, something happened in my dormitory

fourth, life service category: I'm a girl, weather forecast

fifth, comprehensive education category: ShowTime. Therefore, news programs and special programs are the foundation of establishing a TV station, which is related to the life and death of TV stations and should be paid attention to. Among them, "News of Teachers' College" takes the form of news, telling the news from the school leaders to the aunts in the canteen. "A New Perspective of University" is a comprehensive observation and analysis of the new atmosphere and new thoughts in the school. On the other hand, the special news program "Big Events" is more in-depth on the basis of information, and gives in-depth reports on unresolved events on campus; "Big Man" is an exclusive interview with people. The interviewee is the most important person in the school, which can be a student with outstanding talents, a knowledgeable teacher or even a popular aunt in the canteen.

because the audience of TV stations is college students, in order to ensure the ratings, our programs should be closer to the lives of college students and arouse their interest. Therefore, variety entertainment programs must be of good quality and quantity. "I skipped class today" and "Something in the Dormitory" are columns specially designed for students' life, in order to attract viewers with humorous program style and novel and interesting program content and promote them as signature columns of TV stations. I am a girl and the weather forecast of life service also take a more relaxed way. Campus sitcom "Campus Laughter Group" is also a highly entertaining program.

On campus, learning is always the main theme. Therefore, for a school media, educational programs are essential, but we must avoid falling into stereotypes and preaching blindly. ShowTime is an English learning program, and the host should be bilingual. "We Love Learning" is a comprehensive educational program, focusing on the integration of interest and academics.

In addition, according to the actual situation that there are more women than men in our school and the characteristics of normal colleges, we have set up columns "I am a girl" and "Who am I afraid of?". Mainly for the majority of girls and normal students, targeted dissemination of information.

how to write the program plan 3

1. Cognition of the current TV media environment

1. The content of variety shows is becoming more and more vulgar, from the whole person style to the gossip style. In order to attract viewers, TV programs have to make unit content with dog blood in exchange for ratings.

2. There are more and more forms of TV reality shows, which are sought after by the audience.

II. Description of the premise

Although the environment of TV media has made many people feel quite criticized, there are still production units that insist on making high-quality programs suitable for the whole family to watch. In addition, it is also pointed out in the "Radio and Television Market Research" that from the data of ratings, the ratings of programs rated as excellent are not necessarily lower than those of bad programs named. Therefore, the production of the program, there is no need to sprint ratings and bloody material.

This project hopes to present a reality TV program that can be watched by the whole family, a program that parents and children watch together, as the Audience Supervision Media Association said.

Third, explanation of creative sources

There are often many programs in Japanese TV programs to help fulfill dreams and tasks, or to recruit stars.

The working conditions of the younger generation in China are deteriorating. adventureland, a college student, forced young people to lose the courage to dream and surrender to reality collectively. In fact, many young people and college students have many dreams, some of which were dreamed as children, some of which were accumulated with the growth of age, regardless of whether these dreams are unrealistic or not, but we see these young people working hard for their dreams.

Fourth, creative TV program planning case

(1) Program name: Mary's Dream

Super Mary is the earliest electric toy. The characteristics of electric toys are: it will make players constantly want to break through the customs and complete their dreams of breaking through the customs. Because this program is a program to encourage young people to find their lost dreams, it is named "Mary's Dream" by using the name of this early electric toy. What's even better, if the program names are read together, it happens to be homophonic with American movie star Marilyn Monroe, which is very catchy and pleasing in the process of communication.

(II) Purpose of the program

The purpose of this planning case is to put forward a program that gives young people a chance to realize their dreams, and at the same time, let people know that some dreams are not so easy to realize. In this process, it is necessary to make hard efforts or suffer setbacks. Young people Li look for lost dreams and learn whether this dream is suitable for them. In addition, I hope this program can encourage young people to find lost dreams, and also get the support and encouragement of the audience and even the whole society.

(3) program form

It is broadcast once a week, and the number of broadcast episodes of each project will be carried out according to the professional nature and measurement of different projects.

1. Introduce the characters, work, workplace environment, social status and market demand of the program planning profession.

2. Report the finalists who participated in the planning career theme.

3. present the whole process of participants' training.

4. Every time the program reaches a certain paragraph, go back to the program site, let the host and special guests discuss the performance of the participants, and also let the audience relax.

(IV) Audience scope

The audience of the program is wide, and those who like to pursue their dreams or watch others pursue their dreams, regardless of gender, age and age, are all audience groups of this program.

(5) Ways of appealing

Shooting on the spot, proceeding with the real plot, and at the same time providing in a warm, touching and humorous way with educational significance.