Swarovski is a mid-to-high-end brand. Daniel Swarovski, the founder of Swarovski, was originally a glass cutter from the Czech Republic. With the technological innovation of the second industrial revolution, Daniel was deeply influenced and inspired by the outstanding scientists of the time, and developed an exclusive crystal cutting machine, constantly polishing the technology to a higher level.

SWAROVSKI was born in Austria in 1895 and is famous for its world-leading precision cutting technology and dazzling crystal products. Swarovski advocates the spirit of creativity, which is fully reflected in the brand's accessories, jewelry and home accessories series. Swarovski is the world's leading manufacturer of precision-cut crystal, providing crystal elements for fashion, jewelry, lighting, architecture and interior design.

“The affinity crystal products are actually conveying the concepts and connotations of exquisite culture and quality life to people, thereby intuitively conveying this joy to the people who own them.” Recently, Swarovski Robert Buchbauer, CEO of Crystal Boutique Business, a member of Qi’s executive board of directors, pointed out in an interview with Harvard Business Review.

The two main businesses of Swarovski Enterprises are responsible for manufacturing and selling crystal elements, and designing and manufacturing finished products. Swarovski crystal has become an essential element in international design works. Since 1965, the company has supplied the fine jewelry industry with precision-cut natural and man-made gemstones.