Talk-Chen Hongyu
Learn to speak at the age of three, and learn to shut up throughout life
Talk-Chen Hongyu
Chen Hongyu’s new album "With the Wilderness" 》All seven songs were released on March 12, 2018. Each song was written and composed by Uncle Chen himself. Each song has its own profound meaning and Uncle Chen’s thoughts on the entire environment as a musician. .
"Talk" was released on February 7th as one of the songs. I was shocked when I saw the album cover for the first time. Why does this person have no face? I was thinking about the meaning of this song at the time. What exactly is it? Until one day when I saw the video of this song on Uncle Chen’s tour, I suddenly understood when Uncle Chen’s mouth was sealed with tape and he was trying to break free on the big screen.
The TV-making machine_×Hazel_produces gold coins. From relying on TV in the early days to relying on tablets and mobile phones now, people are becoming slaves to mobile phones step by step. Losing mobile phones means losing your soul. Life begins to become idle and restless. Therefore, modern people must have three treasures when going out: Keys, mobile phone, power bank. On the other hand, while tablets and mobile phones are crazily occupying human time, they are also grabbing a lot of gold coins from them. Luo Zhenyu once proposed in last year’s New Year’s Eve speech: The future profit method is no longer to sell a physical product, but to occupy With human time, you can either make money by collecting advertising commissions to monetize your traffic, or make money by selling virtual products. This lyric sings about the development direction of the entire society and also expresses the sacrifices of mankind on the way forward.
Rock wants to outlaw the new floor Silk instead. Reinforced concrete has replaced the original rocks. It seems that the road to life has improved, but housing prices remain high. Most working-class people still spend their whole lives just for a house, a place to shelter from wind and rain, and a job that will not be evicted by the landlord at any time. A sense of solidity; silk has been outlawed by chemical fibers and acrylic fibers. With the advancement of science and technology, our lives may be worse than before.
The waves dissolve the song and the pride of the drinker. The strong waves are everything. Whatever it does not understand or is unwilling to expose, it will use all means to suppress it until it disbands. Only the proud drinkers will leave their names. Therefore, the song you hear is just the song the waves want you to hear.
Despondency crawls into the dark yellow footnotes. Entertainment methods such as live broadcasts and Kuaishou are emerging in endlessly. We are amusing ourselves while wasting time, and crawling towards the grave step by step. This is the best of times, and it is also the worst of times.
Curse and stretch, the fire in the rusty cuckoo’s throat slowly burns all night long. Wake up, you have been rusty in your sleep, it is time to spread your wings and do what you should do. Use your voice to wake up the spring. The fire in your throat has begun to burn slowly in the winter. Don't be afraid, stay firm in your original intention, and don't ask about east or west.
As a musician, Chen Hongyu placed himself outside the entertainment industry and even the music industry, doing what he wanted to do, posting what he wanted, and criticizing the ugly social situation at that time. . I just want to say Chen Shuniu b
—Part of it is copied from Zhihu Chen Hongyu goes upstream
Who is Chen Hongyu?
The girl standing on my left side, He asked his companion with a curious look on his face.
The one who sang "Ideal Thirty".
She had never heard of this song - that's why the expression on her face was even more confused.
We have been standing in the dark crowd in the front row for half an hour. Looking around, there are all men and women in their early 20s. In this environment where their shoulders were touching their backs, it was not only impossible to turn around, but also difficult to even take out their mobile phones. Everyone had to raise their heads and watch the video advertisements on the screens on both sides to pass the time.
At this moment, it is at 5 pm on the first day of 2017 in Guangzhou, at the Chimelong Strawberry Music Festival.
We stood straight for another twenty minutes. Chen Hongyu finally came on stage, and he was naturally greeted with cheers. He has released 12 songs since his debut, and he sang eight songs in a row within an hour at the venue that day. The last song is, of course, his famous work "Ideal Thirty".
The shy boy who has never received professional music training and claims to have "protagonist embarrassment syndrome" performed quite calmly and naturally on the stage that day.
Chen Hongyu was born and grew up in a small county called Ergun in Hulunbuir City, Inner Mongolia. This small place located on the border between China and Russia still has no highway access, and it takes nearly three hours to drive to Hulunbuir City.
Chen Hongyu once publicly solicited lyrics through the Internet, and finally selected the work of a high school student in Hulunbuir City. The original title of the lyrics is "One Look", which describes the homesickness of a wanderer away from home. Probably out of his hometown complex, Chen Hongyu changed the title of the song to "Ergun".
In Chen Hongyu’s memory, his earliest musical enlightenment came from the loudspeaker of the medical clinic in front of his home, which played pop songs from the 1990s every day. His love for BEYOND and his motivation for forming a band came from It started then.
When the first guitar class opened in his hometown of Ergun, a small county in Inner Mongolia, he signed up without hesitation. The first song Chen Hongyu wrote in his life was called "Can't Understand". It was written in a high school class. The lyrics were generally about criticizing the education system and educational environment. Since he was boarding at school, he could not go home and play the piano. He often "thought" in class, and as soon as inspiration came to him, he would write it down with a tape recorder.
In terms of creation, Chen Hongyu considers himself a "wild man". He is particularly emotional about minor-key tunes, and feels both joyful and sentimental after each piece he writes. To him, inspiration is like the roots and trunk of a tree. Techniques and knowledge are the branches and leaves. How thick a tree can grow is basically determined innately. How tall it can grow and how many beautiful branches it can grow depend on Work hard the day after tomorrow.
In high school, Chen Hongyu and his classmates formed a band called "Bleeding Injury", and "Ideal Thirty" was born during those days. In 2005, when he was 16 years old, he and his band friends used various means to take leave, skip classes, and borrow money to create the album of the same name "Bleeding Injury". Young but showing his talents for the first time.
There is a saying on Zhihu, "First ask if it is true, then ask why." Is Chen Hongyu popular? Among folk singers, Song Dongye was the first to be involved in such debates.
Song Dongye’s fan Zeng Yizheng said sternly that he has already been well-known in the folk circle, and his popularity was not solely due to Zuo Li’s cover of “Miss Dong” in “Happy Boys”. However, in the summer of 2013, Zuo Li's unintentional move really brought Song Dongye and folk songs from the niche to the public, so now many fans of niche folk singers feel that their idols are going to be popular.
So later there was the phrase "a certain singer is only one left away from becoming famous". After listening to this sentence, I felt that as a person with a voice similar to Chen Hongyu, the only difference between Chen Hongyu and me is Chen Hongyu.
In the schedule for the second day of the Strawberry Music Festival, the order of performances is Wu Tiaoren, Mosaic, Chen Hongyu, Chen Li, and Wan Xiaoli. This is enough to show that in less than two years, he is almost able to sit side by side with the most famous folk singers.
On the second day of 2017, NetEase Cloud Music's list showed that "Ideal Thirty" topped the list of the most shared singles in 2016. This is somewhat surprising. However, when considering that NetEase Cloud Music’s market share is less than 10, this does not seem to be too gratifying.
"Fire or not" is a false proposition. Some media asked, "Do you think you are popular?" Chen Hongyu was still relatively sober. His answer was: "Maybe in the independent music circle." Compared with "whether it is popular or not", what is more important is "how long it can be popular".
These days, among the various conditions required for success, keeping up with "trends" is more important than "hard work." Because in terms of effort, most people can't sweat more than Xiao Zhang, who has been standing on the No. 3 assembly line in Futukang for more than ten hours.
2015 is the most popular year for independent folk music, and it is also the most popular year for "entrepreneurship". This year, 26-year-old Chen Hongyu combined these two things at the right time, and then - Chen Hongyu, an entrepreneurial young man in the independent folk circle, succeeded unexpectedly.
At Inner Mongolia University, Chen Hongyu studied journalism. Since coming to Beijing in 2010, he has worked as a delivery boy, a radio station planner, an employee of a music crowdfunding website, and he also co-opened a restaurant. Before founding Zhongleji, he was rejected by a music website during an interview.
And he had no plan to be a full-time musician. In the process of preparing the Zhongleji compilation album, he tried to release two of his songs first. As a result, the first song "Ideal Thirty" quickly became popular.
Chen Hongyu believes that the rough album he made in high school and a series of previous work experiences contributed to this result, which made him more familiar with using various Internet platforms and resources, and inviting outstanding musicians to collaborate.
Following the trend and leveraging strength is probably the most important life experience Chen Hongyu has learned over the years. All of Chen Hongyu's works so far have been composed by himself, and then he publicly solicited lyrics or invited others to write lyrics, arrange, record, and produce. When it comes to making music, Chen Hongyu strongly agrees with the concept of "joint production" and is good at borrowing the strength of others.
In order to produce the album, he actively visited music seniors, publicly solicited photographers, took the initiative to meet illustrators, and became friends with independent musician Ma Yuyang, lyricist Tang Yingfeng, guitarist Sun Peng and others. Like-minded partners have provided great support for Chen Hongyu's music creation.
Operating funds are also completed through crowdfunding websites. In the second half of 2015, Chen Hongyu crowdfunded and produced his first solo album "Poetry Radio Under the Smoke", and simultaneously updated 41 "Album Creation Notes" on Xiami, which won the attention of a large number of music fans and finally gained popularity on the Internet. The support amount is 1000.
You can still see a post posted by Chen Hongyu in 2015 on Baidu’s “Folk Ballad” post bar, recording the journey of his first solo album from production, crowdfunding to release. In his last update, he said that during this year, he not only released an album, founded Zhongleji and obtained financing, but also "had a relationship with music from both the music and industry perspectives, and it happened so fast. It surprised me even."
Of course, when it comes to starting a business, if you want to get more help from excellent connections, you must first become an excellent person yourself. Just like treating entrepreneurship as a multiplication problem, if you yourself are a 0 or a 1, there is no reason to persuade others to cooperate. When your own abilities are reflected in numbers, the multiplier effect of cooperation will be more extreme.
In terms of marketing and promotion, in addition to making full use of various platforms on the Internet, Chen Hongyu and his friend Ma Yuyang also completed a tour plan called "Tossing" in 2016. The two of them carried their bags and took free rides on the roadside for 100 days to perform in 27 cities. They went to the homes of enthusiastic netizens as "sofa guests" and shared their stories with strangers along the way. The 29 music fan QQ groups have accumulated a large number of network resources of fans and music practitioners, and also produced the "Folk Map·Singing from the Crowd" music collection and documentary.
A few years ago, Chen Hongyu discovered that there were many independent musicians like him on Xiami, but they were buried due to lack of marketing and publicity. So he founded the music community "Zhongyueji", which means "a group of people doing something memorable related to music together." It releases a music collection every year and holds music performances from time to time.
"Zhong Le Ji" has produced and released two collections of works by many independent musicians, "Zhong Le Ji 1: Lost City Song" and "Zhong Le Ji 2: Floating Life Like a Dream". The intention is to form a long tail effect through Internet promotion.
Although people are no longer willing to buy physical records, fans will still pay for good stories and works. In recent years, many young people have been willing to pay for their idols’ digital albums on music platforms.
Chen Hongyu, who has worked on a music crowdfunding website, knows the importance of content to the market. He believes that “the most important thing about crowdfunding is the story.” Zhongleji’s crowdfunding video is a story that can touch people. The Lu Xiansen Band also thanked Chen Hongyu on Weibo for his many "good ideas" in the crowdfunding project.
Zhongleji currently has three artists, Chen Hongyu, Ma Yuyang, and Feng Jiajie, and has received 2 million angel investments and tens of millions of strategic investments from Modern and Music Finance. Some people predict that it is likely to be the next modern sky.
Chen Hongyu currently only has 180,000 fans on Weibo, but what makes him happy recently is that the number of comments on "Ideal Thirty" on NetEase Cloud Music has exceeded 100,000. His second solo album "Just Like Youth" has nearly 200 supporters on the crowdfunding website.
On January 18, 2017, when he celebrated his 28th birthday, fans from all over the country sent him blessings. Almost all of them were boys and girls younger than him, around 20 years old. This big boy, who is often mistaken for a middle-aged man because of his deep and deep voice, is also affectionately nicknamed "Uncle Chen" by his fans.
I once asked several friends who also like Chen Hongyu, why his songs moved you? One of them replied: Ideal, youth, journey, and hesitation, these all made me vaguely hear the music I heard from Pu Shu before. , the feeling when Xu Wei sings.
I asked again, don’t you think ballads contain mostly such words and phrases, don’t they feel empty and boring? At this time, someone laughed: Isn’t this the youth of every generation and the songs they listen to? ?
Is he the next Li Zhi, Good Sister, Shen Lihui, or even the logical thinking Chen Hongyu? From the beginning, he has done more and thought further than other folk singers, so the outside world regards him and Various speculations have arisen about the future of Zhong Le Ji.
Chen Hongyu’s current thoughts are more inclined to go in the direction of independent musicians, adhering to the two main lines of music content and fan economy. For him, the starting point is high enough, but his works still need longer time and greater market testing.
Although the first album received a high score of 8.2 on Douban, and Chen Hongyu was praised as a "singing poet", critics such as "doing everything for rhyme" and "thin voice" Sounds like "pretentious singing" also appear from time to time, especially the latest single "Good Rain", which only received 5.8 points due to "too much transposition" and "greasy arrangement".
In any case, as Song Ke said, Chen Hongyu was lucky because he encountered the Internet era. It took several years for Pu Shu to become popular, but it only took Chen Hongyu more than a year.
Chen Hongyu is likely to become the next Pu Shu, and it is very likely that it is not just Pu Shu.
Chen Hongyu is like a young man walking on the bank of the long river of independent music. He is mature and well versed in the music. He easily found a boat and an oar and invited others to go with him. When the wind blew up, he set off in his boat and went up the river. The only moving things are the semi-finished products and you
Chen Hongyu arrived at the Yinchuan venue of his tour as scheduled.
At 7 o'clock, a lot of friends gathered at the door of Tongguan, all dressed up beautifully. Suddenly, I felt like I came here after class with my schoolbag on my back. Oh, it's okay, this is Wang Hailing. . Entered the venue at 7:50. This is the first time I’ve been to Brass. The first thing I felt was that it felt like a bar. Are there some unknown artists who often perform in this livehouse, which is estimated to be 100 square meters? Well, today’s It has only been a year since Chen Hongyu released his album, and he is only a little-known folk artist. Just like what Chen Hongyu said after the first song: "A year ago, I was the only one in Zhongleji." Now there are Ma Yuyang, Ma Laoshi and Tang Yingfeng, a lyricist with a very Chinese style. Although you are not as popular around the world as Jay Chou, nor are you like Zhang Lei who can be known to audiences across the country with just one song, you still moved me. Rely on your voice, rely on your independent spirit.
Okay, I admit, before tonight I only liked your songs, but now I like your songs, your voice, the way you frown, the way you squint your eyes, you are free. Style your independent spirit. And you are very handsome. I am very surprised. How does your voice blend with your face? Chen Hongyu, you have a 25-year-old face, a 40-year-old voice, and eyes of a mysterious age. , and an immortal heart.