What is the specific content of the combination of architectural design of modern pharmaceutical industry and corporate culture? Here, Zhongda Consulting will answer your questions.

in recent ten years, the requirements of the state for pharmaceutical enterprises in the pharmaceutical industry have been continuously improved, and the laws and regulations of the pharmaceutical industry have been continuously improved, especially since the implementation of GMP certification system, the design requirements and technical level of pharmaceutical industrial plants have been continuously improved. However, the requirements of major pharmaceutical companies for the embodiment of their own corporate culture in pharmaceutical industrial buildings are constantly increasing, which requires the study of the personalization of corporate culture and buildings, and at the same time, the diversification of pharmaceutical industrial buildings should be taken into account. 1 Cultural characteristics of pharmaceutical enterprises The demand for modern industrial architecture design is changing with the development of industrial technology. With the development of high technology in modern industrial production, the complex production process has been gradually transformed into a set of electronic instructions. Strength and skilled skills are gradually replaced by knowledge-based mental work. The requirements of enterprises for architecture are no longer only satisfied with the rationality of technological process, but also the shaping of corporate culture and corporate image and the creation of a healthy working environment have gradually become the focus of attention. Specifically in the following aspects. (1) Pharmaceutical industrial enterprises pay more attention to their own image building. Corporate image is an integral part of corporate culture. With the technological progress in modern society, the quality of goods is getting closer and closer. People's consumption not only attaches importance to its use value, but also becomes more aesthetic, personalized and fashionable. This makes enterprises need to pay more attention to its image, brand, social reputation and other factors. Successful pharmaceutical enterprises all attach importance to the shaping and promotion of corporate image, and all have good corporate brand image. Modern pharmaceutical enterprises have realized that good corporate image design, high-quality products and excellent service system play an important role in the development of enterprises. (2) In recent years, pharmaceutical enterprises have sprung up one after another, and there are a large number of similar products and substitutes for various drugs, and the market competition is becoming increasingly fierce. Among many drug marketing strategies, drug marketing culture is gradually favored and valued by enterprises. ⑶ As a wonderful flower of traditional pharmacy in the world, Chinese medicine is welcomed and trusted by middle-aged and elderly people in China because of its homology of medicine and food and no toxic and side effects. Give full play to its own cultural characteristics, promote Chinese medicine culture to the general public through various means, establish a brand of Chinese medicine, and reflect the connotation of China culture from every detail. 2 Individualized characteristics of pharmaceutical industrial buildings 2.1 The performance of pharmaceutical enterprise culture in buildings is applicable, economical and beautiful-architectural design has followed the principles and policies for many years and still plays a guiding role today. Mr. Liang Sicheng put forward that architecture is both engineering and art in "The Music of Solidification". It has the duality of engineering and art. However, architectural art can not exist alone without its application and engineering structure problems. There are contradictions among applicability, economy and aesthetics, and the job of architectural designers is to correctly handle the contradictions between them and obtain the dialectical unity of the three aspects. In Tadao Ando's On Architecture, Tadao Ando said that the use of modern architectural materials and languages, as well as the principle of geometric composition, makes the building have the spirit of the times and universality at the same time. Can the introduction of natural elements such as wind, light and water into the building create a building rooted in the climate of the building site and show its inherent cultural traditions? Pharmaceutical industrial buildings are the symbol of enterprises and materialized intangible assets. Due to the high added value of pharmaceutical products, the commercial benefits brought by architectural aesthetics urge owners to pay special attention to their corporate image. Architects should clearly express the corporate image with architectural language through creation. The beauty of industrial architecture must be based on reasonable function, novel structure and economic efficiency. Combine the cultural characteristics of pharmaceutical enterprises to reflect the real side of pharmaceutical industrial architecture. At present, the performance of pharmaceutical enterprise culture in architectural design in China is summarized in the following aspects. (1) For traditional brand pharmaceutical enterprises, on the one hand, it is proposed to combine the traditional architectural art form of China with western production technology, and the external modeling of the building embodies the traditional architectural style of China, and even introduces the landscape effect of Chinese gardens in the front area of the factory; On the other hand, it is proposed that the production workshop should be designed according to the advanced western pharmaceutical technology, which not only requires to meet the relevant domestic drug production regulations, but also needs to meet the relevant foreign drug production regulations Its purpose is to remind consumers that their traditional brand and excellent production technology are the guarantee of confidence. As a permanent carrier, buildings have become one of the means of brand promotion for traditional enterprises in China. Fig. 1 is a bird's-eye view of the traditional Chinese medicine production base of Zhongyi Pharmaceutical in Guangzhou. The design in the picture fully embodies the design concept in this respect. ⑵ In recent years, a large number of foreign pharmaceutical companies have flooded into the China market, such as Bayer Pharmaceuticals, Longsha Group and Synbiotics. In order to further integrate into the China market and show their love and respect for China culture, foreign-funded pharmaceutical enterprises began to apply the traditional architectural elements of China to the buildings in their factory areas, reflecting the integration of Chinese and Western cultures. The design of the office building of Guangzhou Nansha Longsha Co., Ltd. is fully reflected. ⑶ In addition to the application of traditional architectural art in China, western minimalism is also influencing the architectural design of pharmaceutical industry. Pharmaceutical industrial buildings often need to embody a clean, concise, lively and modern style to match the concept of clean production in pharmaceutical industry. Traditional enterprises have also begun to choose modern and simple architectural design concepts. The simple appearance reflects the modern atmosphere of pharmaceutical enterprises and the technical connotation of high technology and high quality. For example, the preparation building of Dongguan Asia Pharmaceutical Co., Ltd. and the comprehensive building and preparation workshop building of Guangzhou Jianxin Pharmaceutical Co., Ltd. fully embody the above design concept, and the vertical lines are simple and generous. 2.2 Humanized design of pharmaceutical industrial buildings The production of pharmaceutical industrial enterprises has developed from labor-intensive to information automation. In the past, people's attention to industrial production mostly focused on the placement of production equipment, the reliability and advancement of production technology and the rationality of production technology, and they paid insufficient attention to people's feelings and initiative in the production process, which led to the lack of humanization in the design of industrial buildings, poor production environment and even the lack of necessary sanitary auxiliary rooms and rest places. With the development of economy and the establishment of humanized concept, people pay more and more attention to people in production activities, and gradually realize that people are an important part of production activities, and meeting people's physiological and psychological needs is an important means to improve production efficiency. Therefore, enterprises put forward that pharmaceutical industrial buildings should embody the people-oriented design idea, create a convenient, safe, healthy and comfortable working space, and realize the humanization of pharmaceutical industrial building design. The quality of the factory environment also has a negative or positive impact on the main body of its environment-people. Nowadays, the idea of only meeting production needs in the early days of the industrial revolution is being abandoned, and people increasingly realize that the quality of factory environment has a great influence on people's behavior, especially for factories where man and machine are not separated. It is not only directly related to people's health and labor safety, but also affects people's labor enthusiasm, work efficiency, sense of belonging and identity to enterprises, and shows respect for people. Some advanced enterprises in the world have shifted their factory environment design and focus to people-centered "strengthening the business environment as the background", molded their corporate culture with philosophy, science and art, and strived to create a factory environment that is more suitable for people's psychological needs and give workers more respect and care through the careful creation of the factory physical environment. The humanization of pharmaceutical industrial buildings is mainly reflected in the following aspects. (1) The automation degree of the production line is improved, and the production technicians can complete the basic operations only in the control room, making the production more simple and convenient. This is fully reflected in the design of automatic production line of pharmaceutical clean workshop. ⑵ The safety signs in the production area are clear, exclusive safety passages are set, and the indoor lighting is bright and clear, which provides a healthier and more comfortable working environment for the production personnel. (3) Continuously improve the external environment of the factory, increase the overall greening level of the factory by using trees, flowers and lakes, create a good atmosphere of belonging and intimacy for employees, provide a place to relax after work, improve the quality of employees' working environment, and finally achieve the goal of improving work efficiency. 3 Diversified development of pharmaceutical industrial buildings China has a vast geographical area, with great differences in climate between north and south and economic conditions between east and west. Due to the differences in functions, production and geographical categories, contemporary industrial buildings have gradually developed in a diversified direction in terms of image under the premise of standardization in design and construction; At the same time, due to the different environment, industrial buildings in different regions naturally have strong local characteristics. In the aspect of building facade image, because most industrial buildings are tall, the architectural image of the factory building has control over the spatial combination and environmental image of the whole building base; Therefore, the architectural image of the factory building is of great significance to whether the industrial building can be well integrated into the surrounding environment. In terms of architectural form, color, details and other design vocabulary, we should try our best to integrate local characteristics, and pay attention to coordination with the environment no matter how the design is handled, so as to achieve the purpose of not only showing the personality of industrial buildings, but also being born in the environment. As Academician Wu Liangyong once pointed out, the globalization and diversification of architectural culture are two sides of an organic whole. Due to the diversification of production technology, the differentiation of corporate culture at home and abroad and the diversification of corporate culture development, pharmaceutical industrial buildings have been promoted to develop in a diversified direction.

for more information about the engineering/service/procurement bidding, and to improve the winning rate, you can click on the bottom of official website Customer Service for free consultation:/#/? source=bdzd