bw is held once a year.
Bilibili (Nasdaq: BILI; English name: bilibili, referred to as Bilibili) is now a cultural community platform where China’s young generation highly gathers. The website was created on June 26, 2009 and is popular among fans. We affectionately call it "Bilibili". On March 28, 2018, Bilibili was listed on NASDAQ in the United States.
In its early days, Bilibili was a video website for ACG (animation, comics, games) content creation and sharing. After more than ten years of development, an ecosystem has been built around users, creators and content that continuously produces high-quality content.
Bilibili has covered more than 7,000 multicultural communities with interest circles. It has won the first place in the two lists of "Generation Z Preferred APP" and "Generation Z Preferred Pan-Entertainment APP" selected by QuestMobile Research Institute. and was selected into the "BrandZ" report's top 100 most valuable Chinese brands in 2019.
The BW event is a large-scale exhibition event officially organized by Bilibili. It is held once a year and is widely loved by Bilibili users.
Bilibili content ecology:
bilibili currently has 15 properties including animation, dramas, national creations, music, dance, games, knowledge, life, entertainment, ghosts and animals, fashion, screening rooms, etc. content partition. Lifestyle, entertainment, games, animation, and technology are the main content categories of Bilibili, and it has business sections such as live broadcast, game center, and peripherals.
In terms of content composition for professional users, Bilibili videos are mainly composed of professional users’ self-made content (Professional User Generated Video, PUGV), which is the original video of the UP owner.
According to the third quarter financial report of Station B in 2019, PUGV content accounted for 90% of the overall play volume of Station B. In the third quarter, the average monthly active UP owners of Station B reached 1.1 million, and the average monthly submission volume reached 3.1 million, a year-on-year increase of 93% and 83% respectively.