Author: Wei Wu Zhi {WeChat public *** account: weiwuzy} Historically, there are many theories about the origin of music, and some say it originated from group celebrations, such as sacrifices. , religious gatherings, etc. Some say that music was born when human beings worked together to command the rhythm of the group. There is also scientific evidence that music is a way for humans to express their emotions when courting. No matter what, these statements have a basic point: music has a strong social attribute. In the MP3 era, music seems to have become a "personal behavior". When you put on headphones, music no longer has anything to do with others. But I have always believed that this situation will not last long. The Internet will eventually subvert the way people listen to music now, and music will restore its essence: "sharing" and "socialization".

Today, I want to discuss the PC version of a social music product "NetEase Cloud Music", observe how music traces back to its "social attributes" under the subversion of the Internet, and analyze how social functions are embedded in the music community . 1. Leader (keyword: follow) In human society, everyone likes to follow certain "leaders" in spirit or behavior. NetEase's "big-name DJ" function can satisfy people's need to "follow" leaders. "Big-name DJ" is essentially the same as the current self-media method. NetEase Cloud Music invites music stars or famous DJs to settle in, and then lets them edit "playlists" to share with their "fans", or recommend their own new songs on it. music. Fans can also leave messages to interact directly with celebrities about music and provide timely feedback on the music shared by celebrities. Sina Weibo proves that a successful open community must have many "leaders", and for something as trendy as music, music leaders are extremely needed. 2. Friends (keyword: share) The essence of music is "sharing". When you hear a good song, you must want to share it with your friends. NetEase Cloud Music users can bind their social relationships on social media such as Sina Weibo and Renren. Users in the music community can follow each other, and the dynamics of music friends are displayed in real time. Users can also comment and forward all singles, albums, playlists, and DJ programs, express their feelings and opinions about music, and conduct social activities using music as content.