At this stage, many people are facing anxiety caused by environmental uncertainty, and the pressure on work, income and life is increasing. At this time, people do not want to face pessimistic scenarios and hope to use entertainment and Get relaxed and happy by watching videos and forget about stress. "Xiang Kai said.

Cyndi Wang's sweet image and cheerful music style can just meet the needs of many people to temporarily forget their worries and relieve stress.

When the environment is full of challenges, "Sweet girls" are always extremely popular. After 9/11 in the United States, the American version of "VOGUE" invited Britney Spears to shoot a series of covers, hoping to use her smile to comfort the people at that time.

The "sweet girl" image that was once briefly abandoned has now found a place to survive. Cyndi Wang has become popular, and the power of "sweet girl" has been fully demonstrated.

02. "Variety Show King"

Although Cyndi Wang's popularity was unexpected by Mango TV, it is a great thing for Mango TV, which relies heavily on variety shows.

Mango TV is affiliated to the listed company Mango Super Media. According to the 2021 financial report, Mango Super Media’s main businesses include Mango TV Internet video business (advertising, membership and operator business), new media interactive entertainment content production (artist management, music copyright, etc.). ) and content e-commerce production (Xiaomang E-commerce). Among them, Mango TV’s Internet video business is the largest source of revenue, accounting for 11.261 billion yuan, accounting for 73.33%.

Mango TV was born out of Hunan TV. , compared with iQiyi, Youku, and Tencent Video (Aiyouteng), which are also on the Internet long video platform track, the difference is that as the only long video platform that is currently profitable, it is particularly good at producing variety shows. Rather than TV series, Mango Super Media once defined itself as "the largest variety show content producer in the market" ("Wife's Romantic Travel" Mango TV Investment Promotion Conference)

Regardless of the quality and quantity of variety shows, Mango TV is the well-deserved "King of Variety Shows"

Mango TV has created "Star Detective", "Wife's Romantic Travel" and "Riding the Wind and Waves". Especially when variety shows such as "Youth with You" and "Produce Camp" have ceased to exist, "Sisters" and "Brothers" can be called "unique shows". /p>

According to data from Haitong International Securities and Yunhe, there are 52 independent variety shows launched on Mango TV in 2021, second only to Tencent Video’s 54. In terms of effective playback volume, Mango TV’s variety shows are featured. reached 3 billion times, although it is not as good as Tencent Video and iQiyi’s 4 billion times, but from the perspective of MAU (monthly active users) statistics, the company’s MAU is less than half of iQiyi’s, but in the variety show category it is Contributed three-quarters of its effective traffic.