Event theme:
Halloween bar event planning scheme
Event purpose:
Enhancing the market visibility of the bar
Event time:
-October 31st,
Event slogan:
Screaming Halloween
- On the evening of October 31st,
advertising
-Halloween masquerade in the bar, with perfect sound effects, dazzling lights, bloody angels, alternative scenes and creepy performances, is enough to make you crazy. What are you waiting for? ok! Come on! Let's create fear together, because fear makes us more beautiful!
Challenge your courage with actions, and vent your anxiety with screams. On Halloween, in the zero bar, let's be scared together! Have fun together!
At the entrance of the zero bar on the evening of the event, make-up will be provided free of charge for friends participating in the event, and at the same time, a wealth of elf masks and fashion gifts will be provided to you free of charge.
publicity form of the event:
1. Print N dm leaflets, and post poster 1 at the door > , display n doorways and venues > , in the store and outreach units to promote (mainly cold color);
2. Targeted SMS promotion;
site layout of the event:
1. n grimace masks (distributed to guests)
2. n wing masks (distributed to guests)
3. n pumpkin lanterns (indoor decoration)
4. n skulls (indoor decoration)
5. n spiders (indoor decoration) < At the door and on both sides of the stage)
7. One set of axe and broadsword props (security guards on both sides of the stage)
8. N props (snakes, insects and rats) (hidden in the booth and the cup)
9. N bottles of red, black, white and cosmetic pigments (for facial makeup)
! !
Precautions:
1 The TV screen, stage background, live music and lighting effects highlight the Halloween theme;
2 singers and dance ds must match the festive atmosphere from dress to performance;
3 all the staff in the bar must make up and shape simply for the holidays; Mask and facial makeup >
4 the publicity of this activity must be advanced, practical and effective;
5 all departments must strictly implement all processes in this activity plan.
Operation flow of the event:
1. All advertising patterns must be completed before October 25th
2. Advertising must be completed before October 22nd, and marketing must be carried out
3. Items required for the site layout of the event must be put into storage in advance
4. Music, lighting, background and SMS promotion of the event must be worked out in advance!
5. On the afternoon of October 31st, the on-site layout of the bar began
6. The stage director is responsible for arranging and implementing the stage program flow in advance.
Note: Before 7: 3 on the evening of the event, all the staff in the bar must dress and shape as required, and work closely with other departments to ensure the smooth progress of the event. Halloween bar event planning 2
1. Purpose of the event:
This event will make all the guests feel a horrible atmosphere, show off their best selves and produce the most amazing visual effects to attract customers.
1 let the guests feel the excitement and horror of this activity.
2. This activity should be very interesting and attractive.
3. Take terror and ghosts as the keynote.
4. Play the role of a follow-up publicity.
5. Establish a good reputation in front of all guests.
Second, the content of the activity:
This activity makes the guests feel horror and shock, and the scene is mainly reflected in the following aspects: venue setting, stage performance, character modeling, lighting and sound.
Third, the venue setting:
Dressing up the staff of the clubhouse as zombies and foreign vampires in China, and putting on weird costumes by foreign ds, coupled with exaggerated makeup, became the scariest group in the night of terror. In the venue, fake pumpkins can be inserted with candles, made into weird pumpkin lanterns, and props such as masks, black robes and skeletons are prepared, which further shows the atmosphere of this event. The venue is arranged in the lobby to put some posters for this event and the follow-up activities to promote Yi Labao.
Fourth, stage performance:
The focus of this activity is on stage performance, which shows the night of terror with an alternative planning method.
lighting and sound: the lighting engineer arranges the lighting effects suitable for this activity, and debugs the sound effects.
Music: The artists themselves provide active cooperation.
Novelty is mainly reflected in:
Artists' costumes, wearing exotic costumes and exaggerated shapes attract guests' attention and enhance their mood. From the stage performance, the different styles of the whole performance are applied to the bar, so that guests can feel different bar activities. Choose a good theme, carry out publicity to attract guests' attention and enhance their desire to watch.
Ornamental:
1. Feel the horror and shock of foreign ghost festivals from the venue scenery, leaving a deep impression on the guests.
2. A large number of people will gather on the day of the event, and there may be crowds.
3. The performances of stage artists and guests are very enjoyable.
4. Design and make exquisite publicity about Yi Labao, and choose a good theme to attract the attention of guests.
5. The lights on the stage are very good viewing highlights.
if these points are done well, word of mouth, follow-up publicity and scale facilities can all be reflected.
special drinks package:
a, Chivas Regal package: 3 yuan can get 1 Chivas Regal package, 5 yuan can get 2 Chivas Regal packages
b, screwdriver package: 3 yuan 1 bottle of Viborova vodka+6 bottles of orange juice+2 snacks+1 fruit bowl+1 box of paper towels
V. Resource coordination:
Singers carefully selected according to this activity.
ds choreographed the dance for this event.
mc gave oral publicity for this activity, the introduction of the activity and the oral publicity for the follow-up activities.
dj chooses music for this event.
Guest: Choose the right people to come up with suitable programs according to the theme of this activity.
VI. Publicity time of the event, type:
Yi Labao poster
Oral publicity by the staff in the venue (from the preparation of the event to the end of the event)
dm publicity page
VII. Personnel and arrangement of the event:
1. Guest: 7 yuan/day.
2. Layout in the field: fake pumpkins: 1 large and 2 small (round) gypsum skeletons.
3. Masks and eccentric pendants: The number of staff and performers shall be determined (-can be purchased).
4. Clothing: Considering the large number of clothes, it is suggested to go to the local paper-making shop to make some clothes, and the paper is black and white.
5. dm and Yi Labao: dm will make it 1 days in advance and distribute it along the street every day.
Yi Labao and the photo are placed in the store five days in advance.
Estimated cost:
A. Guest: 7 yuan/day.
b, fake pumpkin, mask and small pendant 5 yuan.
c, clothing and dummy: 5 yuan.
d, dm and Yi Labao: 5, copies, 1 dm Yi Labao and 2 photo albums.
*** Plan: 3, yuan Halloween bar activity planning
1. Activity theme
Crazy Halloween-Masquerade Night
2. Activity time
2xx October 31st (Halloween)
3. Activity location
-Bar service department
.
(2) leaflet printing: 5, copies (distributed by newspapers)
(3) water brand advertisements: 3 (including prizes and preview program contents), and one stone advertisement.
2. Environmental layout and atmosphere creation (assisted by the Entertainment Department)
(1) Glass on the stage background: a set of pattern decoration (planning department).
(2) At the entrance of the hall: make decorations such as ghost gate, black-and-white cloth, skull and blood fear, and spray fluorescent powder.
(3) On the square column of the hall: 8 ghost faces and fluorescent effects (assisted by the planning department).
(4) black and white cobwebs are pulled in the lobby: Halloween ornaments can be hung, which can be pulled up and down, and sprayed by the sprayer, which is scary. (Before October 25th, the Ministry of Entertainment will apply for it).
(5) Some waiters put on makeup, ghost masks and black cloth, and arranged for two or three people to play ghosts with fluorescent sticks.
(6) The scene is dimly lit, disco music is added, and ghost audio-visual films are played. (Computer and sound control are responsible)
(7) The activities of hall LED/ exterior wall LED advertising in Halloween (sound control is responsible).
(8) Artists in the program department dress up as witches and ride brooms to the hall to distribute gifts (simulated food such as human fingers and ears).
3. Halloween promotion measures
(1) Buy a 5, yuan wine card or spend 2,5 yuan in cash and send it to the guest room.
(2) On October 27-31, customers will be given a big discount on wine carter.
(3) In the lobby, 15 yuan beer/bottle and 48 yuan wine set meal are offered.
(4) Room number and station number lottery on the night of October 31st:
First prize: 1 wine card (beer) of 25 yuan
Second prize: 2 wine cards (beer) of 1 yuan
Third prize: 1 free room coupon for 3 people
Fourth prize: 1 buffet dinner coupon for 5 people <
4. Halloween activities
(1) Invite small guests to perform and walk on stilts in a ghost cloak for one night (the entertainment department will decide before October 28th).
(2) Preparation for the lottery operation that night (Entertainment Department).
(3) Special program: Ghost in Zhong Kui (prepared by the program department)
(4) Game program in the hall: the winners will deliver half a dozen beers on the spot (three copies of financial vouchers).
(5) 23: p.m.-disco masquerade, dancing with demons.
(6) The entertainment department will arrange the distribution of gift packages and additional program fees in the lobby and private rooms.
(7) Before October 28th, the Entertainment Department should pay special attention to the distribution of reservations in advance to ensure the full house that night. (Entertainment Department)
8) Mask gifts, it is recommended to contact wine merchants for sponsorship (the theme of the event can be given a title).
5. Preparation of articles (the following are suggested data, Specifically, it is subject to the order quantity of the Ministry of Entertainment)
(1) Mask gift package: 6 copies
(2 pieces of ghost clothes and cloaks
(3) 2 pieces of painting (black and white)
(4) Leather masks: 6 pieces
(5) Black and white cloth: 1m each. Posters, etc.
5. Personnel arrangement of all departments on the day of the event
1. After the meeting, the Client Department
began to organize the mobile phone numbers of all customers of the company, and arranged for personnel to gather in the Personnel Department at 11: a.m. on the 29th to send short messages.
Get together at 5: 3 on the evening of the event, make up your own Halloween activities, cooperate with the makeup artist to make up the guests and employees of the company, and be responsible for the distribution of masks and eyes for this event.
2. The engineering department
dispatched two engineers at 1 pm on 3th, prepared tools such as ladders and pliers, and assembled in the bar on time to cooperate with the planning department all the time.
at 12 o'clock on the 31st, two engineers were arranged to cooperate with the removal of the decorations in the venue.
3. The liquor department
gathers at 5: 3 on the evening of the activity to make up its own Halloween activities and assist the program department in making the opening show of Halloween activities.
4. The bar service department
arranged 5 boys to meet in the bar at 1 pm on the 3th, and cooperated with the planning department all the time.
at 5: 3 p.m. on the evening of the event, all the staff of the department gathered on time to make their own Halloween makeup.
after the bar closes on 31st, arrange staff to cooperate with the engineering department to remove the decorations in the bar.
5. The security department
began to arrange manpower from the afternoon of 3th, and was responsible for the supervision and protection of all kinds of decorative items in this activity until the end of the activity until the items were recycled and put into storage.
On the evening of the event, the security personnel of the bar gathered at 5: 3 on time to complete their own dressing styles and fully cooperate with the operation process of the program department.
6. The business department
Ma Zhi began to publicize their customers face to face, or by phone or text message, in an effort to book a table on the day of the event in advance.
gather at 5: 3 on the evening of the event, complete your own dress style, and fully cooperate with the planning department and the program department.
7. The entertainment department
will set about the opening music, live lighting, dance arrangement of DS, singers' singing tracks, their own makeup styles, and the cooperation required by various departments for this activity before 28th, and conduct rehearsal.
8. The planning department
is fully responsible for the preparation, operation and supervision of this activity.