First of all, excellent ideas
An excellent idea will make your poster more than half successful. No matter how simple the poster is, even if it only uses simple perspective relations and elements, it is easy to hit the viewer's heart.
Although the following two poster pictures are very simple, they are all in a limited space, and they perfectly interpret the positioning and charm of their own brands with excellent creativity.
ByManuelBorde II。 Use collage
Design needs a certain degree of sensitivity, and when collecting materials, we need to be keenly aware of the relationship between the elements. Following this relationship, we can naturally explore images that we have never thought of in life! Then use clever collage techniques to collage the materials one by one, which will definitely hit your senses most directly.
For example, in the first picture, the child's face is perfectly combined with the lion's face, and the glass bottle on his head symbolizes COVID-19.
In the cover of the second issue of The Wizard of Oz, the scholar's eyes overlap with the arch, which looks like a big picture frame, and it is a metaphor to see a new world through the arch, which can not help but make people think.
Third, organize the same elements into specific rules.
Using different arrangements of the same element to make them weigh a specific law has a great guiding effect on vision and guides our eyes to see important information step by step.
Let the whole process of appreciating and obtaining information hit people like suspense decryption.
Take a closer look at these intensive phobias! !
Cover 4 of DevilintheDetails: Adding Story Elements
When designing movie, TV or music posters, it is suggested to add one or two distinct story elements. This technique is widely used in the poster production of suspense movies and thriller movies.
This not only aroused people's curiosity, but also gave the audience a "fatal blow" with the help of the story content.
The color of movie posters should convey new ideas.
Color is used to express the main idea quickly in design. For example, when you see it, you will immediately think of sunshine, bananas, beaches and so on.
In a memory test about LOGO, although most respondents did not necessarily redraw the LOGO correctly, they all remembered the color of each LOGO accurately.
So the correct use of color directly determines whether this poster can give people an impact!
If designers can't use colors correctly and play new ideas, then this poster can only be mediocre or even a failure.
Suning e-commerce shopping festival poster I hope these five points can help everyone ~
Several problems in poster design. 1. Let the poster be seen clearly in the distance. When designing, we often emphasize readability. Posters, as a medium, should do this, at least to ensure that the basic content of posters can be seen clearly in far away places. However, posters can carry a lot of content. Generally speaking, the text and visual content in posters should have corresponding structures. When designing a poster, the text should be structured into three different levels: title: this is the most important and largest text element in the poster. It is a supplement to the visual and artistic elements of the whole poster, and it can also be its carrier. When choosing the title text, it is best to choose a readable font or a well-designed title font. Details: what is the specific content presented in the poster, when and where it happened, needs to be shown through details and detailed text descriptions. How to present information concisely, the size and contrast need to be carefully controlled. Usually, the main information other than these titles needs to be controlled at half the size of the main title to ensure the hierarchical structure and constitute contrast. In many cases, the size of these auxiliary texts is considered according to their importance. Appointment terms and conditions: this usually refers to the relatively minor terms and contents in the poster, which users who are interested in exploring can carefully check. Usually this part of the content will be reduced to a smaller size, which will not affect the main content and will not get in the way, but it can be seen clearly. 2. Enlarge the contrast Your poster needs to be clear at a glance, and users will be attracted at a glance. High contrast between elements can help you do this. Forget the subtle light color and monotonous color matching, bold colors and exaggerated glyphs are more suitable for the expression of posters. If you have any experimental design ideas, you can try to use posters to express them, including unique color matching and font design beyond the bleeding position, which is sufficiently contrasting and attractive. 3. Based on the size and position of the poster, the poster is finally presented. Will it be placed in the subway station or on the wall of the building? Where and from what angle will users watch? What is the aspect ratio of the poster itself? Is there anything around that will affect the visual presentation of the poster? These factors are actually related to your poster design. Knowing the actual location of the poster can help you better conceive and design. Vision not only plays a very important role in poster design, but also has a close relationship with external factors, which requires designers to design according to local conditions. For example, if your poster needs to be posted on a green wall, then the poster must not be green, but a contrasting color that can be seen at a glance. 4. Make a mini version Although the poster will still be made into printed matter, it can also be used in other places such as web pages. Designers can output a mini version according to the finished poster. In marketing, there is a very practical rule, that is, users will unconsciously remember something after touching it for more than 20 times. Therefore, multiple versions of posters, facing multiple different platforms and media, can achieve this goal better. Shrink to make a mini version that can be shared and browsed on social media; Make a postcard-sized version for distribution; Consider designing a web version and making a landing page according to the poster; Make a version suitable for sending e-mail. 5. Emphasize the main vision Whether your poster uses pictures, illustrations or words, the main vision is the core of the whole poster. Just like a title, it needs to be clearly recognized far enough away. When designing a poster, you can use compact facial close-ups, well-targeted illustrations, or scenes with obvious focus features as the main vision of the poster. After determining the main vision, pay attention to the levels of other elements, and the text and pictures should have enough contrast to ensure clear resolution. 6. Use a lot of blank space. The design goal of each poster is clear. It needs to reach users at some point. Most posters hope to attract users to do something. For example, posters for concerts and movies need to turn users who see posters into consumers. The creation of visual focus largely depends on reasonable blank space. Of course, in poster design, the control of blank space is not limited to highlighting the main vision, but also pay attention to other places: the spacing between letters should not be too close, otherwise users will not be able to see clearly if they are a little farther away. The spacing between lines of text should be dense. The inner edge of the poster canvas should be left blank to create a sense of breathing. It is also necessary to leave spaces between different elements, such as words and pictures. When using white space to create visual focus, you need to think clearly about what you want users to see most. 7. Add a behavior call element. Every poster with a clear purpose needs to be able to reach users in some ways in order to finally generate conversion rate. In most cases, users need to be "invited" to do something, such as buying movie tickets or other things. Therefore, the use of behavioral summoning elements is particularly important. You can design these behavior call elements just as you would design a behavior call button in a web page. Different from web design, the call to action in the poster may not be so simple and intuitive, and such operations as "click here to register" or "send us an email" are not feasible. Usually, the summoning element in posters is to provide activity information or contact information. A more modern method is to provide a QR code. Once you know what users will do when they look at posters, or what kind of state they are in, the corresponding design will be easier. At present, providing QR code as an entrance to quickly open specific services, links and functions can bring more possibilities and may also improve the conversion rate. However, the behavior address on the poster should be carefully considered. 8. Use high-quality typesetting to create attraction. Most of the intense typesetting you see is in various posters. Poster itself is a testing ground for all kinds of typesetting, and it is also the place where designers are most keen to play their creativity. Some posters combine various illustrations, and the effect is crazy and cool. Some posters only use fonts and colors, and they can also be very expressive. The point is, typesetting. The typesetting design in the poster is actually the same as that in other places, and it is impossible to express more than a dozen different fonts at the same time. However, you can use bolder and more coquettish fonts in a way that you feel more expressive. However, the use of any font and typesetting needs to meet the requirements and tonality of the current project as much as possible to convey the correct mood. If you often make posters, you will find that this is a thinking and design exercise that can activate your brain. 9. Try to use cool printing technology. It is worth noting that the design of posters is not limited to PS, AI and other design tools. As a printed matter that needs to be output as an entity, the presentation form of the poster is also related to the printing technology it finally uses. Whether it is letterpress printing or screen printing, including hot stamping and UV layer, posters will show a different look. Different printing technologies can bring many effects to posters that digital design can't achieve. But many technologies are usually only applied to some major high-end projects or events. Before printing, it is best to contact your printing department in advance or at the same time to determine the technical details and implementation effect, and whether the size you want to design can really be printed. Of course, the more important thing is the budget, so we must make it clear. Some printing processes can be very expensive, so you need to find out whether the budget is enough. 10. Enjoy the design. Poster design itself has many interesting places. You will encounter all kinds of problems in the design process, solve problems, try all kinds of techniques, and break the routine at the right time. Even design some crazy things, but in any case, we must maintain a happy mood and a feeling of exploration. Only in this way can you create amazing designs. What should I pay attention to when making posters? I. service items/product pictures.
Because the service project/product picture is the most intuitive display of enterprise services/products, and it is also the most necessary to experience, otherwise the effect will be seriously discounted.
In other words, when designing service project/product pictures, you should think about what these contents represent, where they will be used, and what kind of visual effects they will eventually produce.
Second, the overall style of the poster should be beautiful and the color matching should be reasonable.
Design style and aesthetic feeling are very important standards. Why is the price difference of the same product in big shopping malls and streets many times? Because the environment has an impact on the value of the product. Similarly, the style of posters also determines the market of products.
It should be noted here that the poster style should be in tune with the products and shops, otherwise it is neither fish nor fowl.
Third, the theme is clear.
What is the theme of the poster must be clear, and the information you want to express must be clear to customers at first sight. Remember not to do complicated things. Dependence and complexity will waste customers' time. It is likely that customers will be impatient after reading the poster, which will greatly reduce the effect of the poster.
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