I don’t think the design is unintentional. ZARA’s clothes are inherently more fashionable. The new short boots may not meet the aesthetics of some people, but it does not mean that everyone does not like them. ZARA SA, stylized as ZARA, is a Spanish clothing retailer based in Arteixo, Galicia, Spain. The company specializes in fast fashion, with products including clothing, accessories, shoes, swimwear, beauty and fragrances. It is the largest company in the Inditex group, the world's largest clothing retailer. As of 2017, Zara manages up to 20 clothing lines per year. ZARA stores have men's and women's clothing as well as children's clothing (ZARA Kids). Zara Home designs are located in European stores. Zara's products are supplied according to consumer trends. Most Zara customers are between the ages of 18 and mid-30s. Its responsive supply chain delivers new products to stores twice a week. Once products are designed, they take ten to fifteen days to arrive in stores. All clothes are processed through distribution centers in Spain. New items are inspected, sorted, labeled and loaded into trucks. In most cases, clothes are delivered within 48 hours. Zara produces more than 450 million items every year. Zara reportedly takes just one week to develop new products and get them into stores, compared to the industry average of six months, and produces about 40,000 designs, of which about 12,000 new designs are carefully selected each year and production. Zara has a zero-advertising policy; the company prefers to invest a certain percentage of its revenue in opening new stores. ZARA established its own factory in A Coru?a (a city famous for its textile industry) in 1980 and upgraded it to a production and distribution facility for reverse milk operations in 1990. This method, devised by Toyota Motor Corporation, is called just-in-time (JIT). It enables the company to build a business model that allows self-control of the entire phase of materials, manufacturing, product completion and distribution to stores around the world in just a few days. Most of the products Zara sells are made in neighboring countries such as Spain, Portugal, Turkey, Morocco and Bangladesh. While some rivals outsource all production to Asia, Zara produces its most fashionable goods, accounting for half of all its goods, in more than a dozen company-owned factories in Spain, Portugal and Turkey, particularly in Galicia and Portugal. North and Turkey. Clothing with longer shelf life, such as basic T-shirts, is outsourced to low-cost suppliers, mainly in Asia.