A new mode of QQ music internal testing: watching advertisements and listening to songs for free
A new mode of QQ music internal testing: watching advertisements and listening to songs for free. Recently, there was feedback from users. Recently, QQ music began to test watching advertisements and listening to songs for free among some invited people, which required non-green diamond non-paid package users. A new mode of QQ music internal testing: watching advertisements and listening to songs for free. A new mode of internal testing of QQ music: watching advertisements and listening to songs for free 1
According to feedback from netizens, Tencent QQ Music is testing the mode of watching advertisements and listening to songs for free, and only some invited users can experience this function. Specifically, QQ Music App adds an advertisement entrance, so that users can listen to the advertisement for 3 minutes for free every time they watch it, and listen to thousands of music libraries for free.
The following points should be noted about the "free music listening mode":
1. Invited users enter this mode, which means that users have read and understood the relevant usage rules. During the use of QQ Music App, they will see commercial advertisements in various ways, including but not limited to: open-screen advertisements, pop-up advertisements, information flow advertisements, etc., and new advertising forms may appear in the future.
2. During the effective time of free listening to songs, users can listen to the full version of some member songs, that is, they can listen to the whole song instead of 3/6 seconds, but it does not include digital albums, digital music singles, long audio of members and so on. Mainly based on the specific tips of each song.
3. If you want to quit the free music listening mode, you just need to close the exit by "My-Free Mode Entry-Close Free Mode". After exiting, the system will automatically empty your accumulated free listening time. If you want to open it again, you can open it by returning to the free mode entrance.
4. The duration of listening to songs in the free mode is calculated according to the natural duration, that is, it will start timing after obtaining the free listening duration. Whether you listen to music or not, you will automatically quit the free listening mode after 3 minutes.
The main audience of this activity is non-green diamond/non-paid package users. If you are a green diamond or paid package user, there is absolutely no need to participate in this activity.
according to the relevant instructions, if you open the green diamond or paid package during the free listening mode, you will automatically quit the free listening mode and enjoy the corresponding rights directly.
It is reported that the activity started as early as October 21st, 221, and the ending time will be adjusted according to the test situation, subject to the actual time.
If you don't want to be a QQ music member, you can take a look and see if you can visit Bai Piao. A new mode of internal testing of QQ music: watching advertisements and listening to songs for free 2
Recently, there was feedback from users. Recently, QQ music began to test watching advertisements and listening to songs for free in some invited people, and it needs non-green diamond non-paid package users.
according to the description of free listening mode of QQ music, starting from October 21st, 221, the test activity will be decided, and only some invited participants (users) will be tested, and users who are not invited can't participate.
the screenshot shows that you can listen to songs for free for 3 minutes after watching the 15-second advertisement, including the full version of songs that were previously only open to members.
The internal measurement of free listening mode exposed by netizens shows that the invited users should be natural persons with full civil capacity (minors can participate only with the guidance and consent of their legal guardians), and they are non-green diamond/non-paid package users. Opening the green diamond/paid package during the free listening mode will enjoy its corresponding rights and interests, and it will automatically exit the free listening mode.
in terms of QQ music, firstly, after the user chooses to turn on the free listening mode, it means that in the process of using QQ music, he may see commercial advertisements or other types of commercial information in various ways, including but not limited to: open screen advertisements, banner advertisements, button advertisements, floating advertisements, pop-up advertisements, pause advertisements, information flow advertisements, audio advertisements, etc., as well as emerging advertising forms that may appear in the future according to Tencent's business arrangements.
Secondly, users can listen to the full version of songs of specific members during the period of free listening to songs, that is, they can listen to the whole song after entering the free listening mode as long as they can listen to the songs of 3 seconds /6 seconds when they are not open, but it does not include digital albums, digital music singles, long audio of members and other contents. At the same time, users know that some songs that belong to the free listening range may need to be added based on the requirements of copyright owners. The specific free listening range is subject to the tips on the song page.
Thirdly, if the user wants to quit the free music listening mode, he can turn it off by himself through "My-Free Mode Entry-Turn off Free Mode". After quitting, the accumulated free music listening time of the user will be cleared. If he wants to restart it later, he can still start it through the free mode entry on the "My" page.
finally, the free listening time of QQ music is natural, and the countdown starts from the time of acquisition. Users need to use it as soon as possible within the validity period, and will automatically exit the free listening mode after the countdown is over.
The National Copyright Administration emphasizes that it is forbidden to sign an exclusive license
But Jay Chou is still far away from Netease
The regulatory authorities are constantly fighting against monopoly.
According to the disclosure of the National Copyright Administration, on January 6th, the National Copyright Administration interviewed major record companies, music copyright companies and digital music platforms in Beijing, asking all parties in the digital music industry to work together to maintain the digital music copyright order and build a good ecological environment for digital music copyright.
exclusive copyright becomes the focus. During the interview, the National Copyright Administration emphasized that all record companies, music copyright companies and digital music platforms should adopt an authorization mode that conforms to the law of music communication, the principle of fairness and reasonableness and the rules of international practice, and should settle accounts through the mode of guaranteed money plus actual usage sharing. Except in special circumstances, exclusive copyright agreements should not be signed.
"Improve the internal copyright management system, authorize music works to have a clear catalogue and clear copyright ownership, and safeguard the legitimate rights and interests of copyright owners and related rights holders of music works; Give priority to solving copyright disputes between parties in the digital music industry through negotiation and mediation; Actively explore the authorized use mechanism of new scenes and new formats of music works; Establish a digital music copyright operation model that meets market demand. " The national copyright administration said.
in fact, supervision is continuous.
On July 24th, 221, the State Administration of Market Supervision issued the Decision on Administrative Punishment of the Case of Illegal Concentration of Operators in the Acquisition of the Equity of China Music Group by Tencent Holdings Limited (Guo Shi Jian Chu [221] No.67), requiring Tencent Music to terminate the exclusive agreement reached with the upstream copyright party within 3 days from the date of issuance of the decision.
Tencent Music announced to the public that it has officially sent the Notification Letter and the Reminder Letter for the Cancellation of the Music Copyright Authorization Cooperation Agreement to the relevant upstream copyright parties by mail in strict accordance with the requirements of the Decision, so as to seek to terminate the exclusive agreement with the relevant upstream copyright parties as soon as possible.
Tencent Music mentioned in the announcement that it gave up the right of exclusive licensing of music copyright in the exclusive agreement with the upstream copyright parties (except for the case that the exclusive cooperation period with independent musicians does not exceed three years and the exclusive debut period of new songs does not exceed 3 days).
This may echo the "special circumstances" mentioned by the National Copyright Administration in the interview that an exclusive copyright agreement may not be signed.
At that time, the first comment from netizens was "Jay Chou, I'm here", because Tencent Music has always owned the exclusive copyright of Jay Chou's songs.
Under the heavy hammer of antitrust, the music market has changed.
Recently, Netease Cloud Music has reached copyright cooperation with Modern Sky, Emperor Entertainment and China Record Group. Many famous artists, bands and musicians, such as Nicholas Tse, Joey Yung, Twins, New Pants, Tong Yang and Wu Tiao, have returned.
"Our ultimate hope is that copyright providers can make China enjoy a fair copyright price like other countries, instead of becoming a country with the most expensive copyright price in the world, even several times more expensive. I believe that the cost will become more reasonable under the supervision of the future country. " Ding Lei, founder of Netease, said.
But under the changing market, there are still some people who are unmoved, and that is Jay Chou.
As a musician with node significance in the history of Chinese pop music, its commercial value has never diminished.
In the TOP1 list of the most played songs in all countries and regions in the world in 221 published by Apple Music, Jay Chou's songs topped the list in China, of which 9 were from Jay Chou, 17 from Jay Chou, 26 from TOP3 and 42 from TOP5.
As a result, the competition for Jay Chou music copyright has become the focus battlefield between platforms, but Netease Cloud Music seems to be unable to attack for a long time.
Netease Cloud Music Screenshot
The problem is that although it is not exclusive under anti-monopoly, it is up to the musician to decide whether the music is authorized for the platform. It can choose which platform to put the work on, and even decide which platform not to put it on.
"Netease has worked hard, but it has achieved little." Many people in the music market expressed their feelings to the 21st century business herald reporter.
At present, Jay Chou Music is only available on Tencent Music, Apple Music and migu music, a subsidiary of China Mobile, which owns the copyright of its operators.
this is also a market economy. A new mode of internal testing of QQ music: watching advertisements and listening to songs for free 3
On January 21st, a few days ago, some media reported that Tencent QQ Music App began to test the mode of watching advertisements and listening to songs for free, which was limited to some invited users.
According to the feedback from netizens, QQ Music has a free listening mode by watching advertisements. Users only need to watch advertisements for 15 seconds to listen to songs for 3 minutes, including songs that were originally limited to members.
As soon as the news came out, it triggered a hot discussion on the Internet. Today, the topic of #QQ Music Free Listening Mode in Internal Testing # also appeared on Weibo Hot Search.
For this model, some netizens said, "What should I do with my annual membership? Can I get a refund?" "Give me back my money for the third-level green diamond." "Well, if you don't give me my money back, I still have two and a half years."
However, in the usage rules of the free listening mode, it is not clear whether there is an upper limit of 3 minutes.
In terms of QQ music, firstly, after the user chooses to turn on the free music listening mode, it means that in the process of using QQ music, commercial advertisements or other types of commercial information may be seen in various ways, including but not limited to: open-screen advertisements, banner advertisements, button advertisements, floating advertisements, pop-up advertisements, suspended advertisements, information flow advertisements, audio advertisements, etc., as well as those that may appear in the future according to Tencent's business arrangements.
It is worth noting that Tencent announced in August, 221 that it would give up the exclusive licensing right of music copyright. However, up to now, Jay Chou's songs have still not landed on Netease Cloud Music.