ZineMaker
/view/55 1296.htm
iebook
/view/6432 15.htm
These two softwares only use templates, and there are only a few styles. The advantage is simple operation.
If you do it with flash software, I don't think you can. First, you need to design your own style. Second, you need to know the code.
If you have to spend a lot of time making an e-book effect by yourself, I'll give you a page-turning component of flash, but you have to design your own page style and know some codes.