According to another legend, the ribbon-cutting originated in America. 19 12, a large American department store is about to open. For good luck, the boss opened the shop door early in the morning and tied a cloth belt in front of it to attract attention. However, shortly before leaving the store, one of the boss's daughters 10 ran out of the store with a puppy and accidentally broke the cloth belt. Suddenly, customers waiting outside the door filed in and rushed to buy goods.
Soon, the boss opened a new store, and he made his daughter break the cloth belt on purpose, so he was rich. So people think that the little girl's broken ribbon is a good omen, and they follow suit, replacing it with ribbons and cutting it with scissors.
Question 2: The company will hold an opening ceremony. Shall we cut the ribbon first or open the ceremony first? Ribbon cutting is one of the contents of the opening ceremony. Usually, after speaking in the salary table of leaders at all levels, relevant departments and companies, it is the last content of the opening ceremony, and the rest is to show outsiders around and introduce various details. If there are cultural activities, they will be held separately after the opening ceremony (cultural activities after lunch in the morning or cultural activities at the opening ceremony in the afternoon, because if foreign leaders are invited to cut the ribbon, it is generally impossible to wait until the cultural activities are over).
Question 3: Why should we cut the ribbon when starting a business? There are two theories about the origin and origin of the 40-minute ribbon-cutting: one is that the ribbon-cutting originated in western Europe. The shipbuilding industry in ancient western Europe was relatively developed, and the launch of new ships often attracted thousands of spectators. In order to prevent the crowd from rushing to the new ship and causing accidents, the host set up a "defense line" with a rope far away from the hull before the new ship was launched. After the launching ceremony of the new ship is ready, the host will cut the ribbon for the audience to visit. Later, the rope was changed into a ribbon. People named it "ribbon cutting". Another way of saying this is that the ribbon-cutting originated in America. 19 12 years, in a rural town in the United States, the owner of a shop had a unique opinion and was inspired by an accidental accident. Taking this as a model, he created a brand-new celebration ceremony for merchants-the ribbon-cutting ceremony. At that time, the store was about to open. In order to prevent the customers who flocked after hearing the news from losing their temper before the official opening, the shopkeeper rushed into the store and rushed to buy all the bargains used to discount customers, so that those who came on time could not get fair treatment, so he just found a cloth belt and tied it to the door frame. Who would have thought that this temporary measure even aroused the curiosity of people crowded outside the store, prompting them to enter the store earlier and get a sneak peek at the goods to be sold. Coincidentally, just when people outside the store became extremely curious and impatient, the owner's little daughter suddenly ran out of the store with a puppy in her arms, and the "inexperienced" cute puppy knocked the cloth tied to the store door to the ground. People who don't know the truth outside the store mistakenly think that this is a "new trick" made by the store to open the Zhang Zhixi, so they immediately rushed in to buy it. To the owner's delight, business was very good on the opening day of his shop. Always superstitious, he "reflected" on this. Finally, he decided that his good fortune was all brought by the cloth belt knocked down by his little daughter's puppy. So he made the same mistake when several of his "chain stores" opened one after another. Over time, his little daughter and the puppy's unintentional "invention and creation" gradually became a whole set of ceremonies after he and his descendants continued to "refine and sublimate". It first spread all over the United States, and then all over the world. In the process of spreading, it was also given an extremely loud and famous name-ribbon-cutting. Inherited, it has become a popular "ribbon-cutting" ceremony today.
Question 4: The order of opening the shop, cutting the ribbon and setting off firecrackers: the order of opening the shop: opening the shop, cutting the ribbon and setting off firecrackers.
Example:
Opening ribbon-cutting process of XXX store
First, the preliminary preparation
1. Opening time: determine the opening time of store XXX.
2. Inviting guests: Inviting guests to cut the ribbon in advance: * * leaders, industry association leaders, company leaders, customer representatives, celebrities, etc.
3. Advertising: community leaflets, wall advertisements, etc.
4. Website layout:
(1) Shop layout: banners, picture books, flags, etc.
(2) Layout of the ribbon-cutting stage: If possible, it is best to set up a stage at the entrance of a specialty store, or rent a special ribbon-cutting stage. The layout materials include: stage, red carpet, large-scale painting background, flowers, podium, microphone, stereo, salute and so on.
5. Rehearse in advance: If possible, rehearse the day before the ribbon-cutting and get familiar with the process.
Second, the ribbon-cutting process
1. Preparation for entering the site: check the site layout. The host, the hostess, the gongs and drums team, the lion dance team and the staff entered the venue. All wait for the unified command, play the welcome background music, and enter the state of receiving guests.
2. Welcome: the manager and staff greet the guests, and the hostess is responsible for the guests' sign-in, gift distribution, wearing corsage, etc.
3. Arrange seats: The hostess will guide the guests to the designated seats.
4. Commencement of the ceremony: The host announced the beginning of the ceremony, delivered a welcome speech and announced the beginning of the ceremony.
5. Play music and set off firecrackers: The band should play music and set off firecrackers live, and everyone present should applaud warmly.
6. Introduce the guests: introduce the guests present. At this time, guests can stand up to greet everyone. With the background music, the music volume should not be too high.
7. Guest speeches. The host invited a special guest to make a speech.
8. The finishing touch ceremony: The host invited special guests to make the finishing touch for The Lion Awakening. With the background music, the music volume should not be too high. After the finishing touch, a lion dance performance was performed with gongs and drums.
9. ribbon-cutting guests come on stage: after the lion dance, the host (please) introduces the ribbon-cutting guests one by one. The background music should be matched and the music volume should not be too high. At this time, the auxiliary scissors are in place at the same time: two lottery players stand at both ends of the stage to open the ribbons; Miss tray is holding a tray with white gloves and scissors on it; Flower girl holds a flower ball. Stand in position and leave the most suitable position to the ribbon cutter in front.
10. ribbon-cutting ceremony: after the ribbon-cutting guests were in place, the background music was suspended and the host announced the ribbon-cutting ceremony. When the guests cut the ribbon, gongs and drums rang, music sounded again, lions woke up and danced, firecrackers and salutes rang, and the ceremony continued until * * *.
1 1. After the celebration, the promotion and business negotiation of the day will begin.
Third, materials and equipment.
In addition to the boring venue layout, special attention should also be paid to the materials used in the ribbon-cutting process:
1. Red ribbon, which is the "color" in the ribbon-cutting ceremony. The number of flower clusters on the red ribbon should be one more than the number of ribbon cutters, so that each ribbon cutter is between two flower clusters.
2. New scissors, specially designed for ribbon-cutters, used during ribbon-cutting at ceremonies. Everyone who cuts the ribbon should have a hand, which must be brand-new, sharp and smooth, and carefully check whether the scissors have been ground in advance. After the ribbon-cutting ceremony, the scissors used by each ribbon-cutter can be packaged and presented to the ribbon-cutter as souvenirs.
3. White tulle gloves specially prepared for ribbon-cutting workers should be sufficient in quantity, appropriate in size, brand-new, smooth and flawless.
The tray held by the hostess at the ribbon-cutting ceremony was used to hold red ribbons, scissors and white tulle gloves. The tray is required to be brand-new and clean. Silver stainless steel products are the first choice. When in use, it is covered with red flannel or silk, and equipped with a tray specially designed for each ribbon cutter. At the same time, the red ribbon was held by the tray.
Fourth, personnel preparation.
1. Host, live host.
The ribbon-cutting person is the person who cuts the ribbon with scissors at the ribbon-cutting ceremony. The ribbon-cutter should wear a suit, skirt or uniform, and his hair should be neatly combed. No hats, sunglasses or casual clothes are allowed. If only one person cuts the ribbon, you can cut it in the middle, right away. If there is more than one ribbon cutter, the order of ribbon cutting at the same time is: the middle is higher than both sides, and the right is higher than the left.
3.Shearer refers to the person who helps the ribbon cutter in a series of ribbon-cutting processes. Miss ribbon-cutting etiquette is divided into greeters, guides, waiters, lottery winners, flower delivery workers and tray workers.
The task of the usher is to be responsible for seeing off at the event site; The tour guide's task is to cut the ribbon ... >>
Question 5: What is the reason for opening the ribbon? Does everyone who opens a shop have to cut the ribbon? What to do after the ribbon cutting? What kind of process? First, tailoring is a gift, and the picture is auspicious.
Second, not all stores have to be cut down, but in fact, most stores have been cut down.
Third, after cutting, you can hold other ceremonies or go directly into the store.
Fourth, you can find someone who respects you. When cutting, scissors are usually tied with red cloth. Also, it is usually at a special moment, and a certain auspicious day is usually chosen.
Question 6: What should I pay attention to when cutting the ribbon? First of all, the most important thing is to pay attention to the order of subject and object. According to the importance of the guests, the director should stand in the middle, surrounded by important guests, and row them out in turn.
Secondly, pay attention to safety, fire prevention and theft prevention.
Question 7: The main contents of the ribbon-cutting ceremony The main contents of the ribbon-cutting ceremony are as follows: When organizing the ribbon-cutting ceremony, you don't need to seek novelty, novelty and sensation blindly, which is divorced from your actual ability. Diligent housekeeping is something that business people must keep in mind whenever and wherever they are. From the operational point of view, the current ribbon-cutting etiquette mainly includes four aspects: the preparation, the personnel, the procedure and the method of ribbon-cutting. Below, focus on it. First of all, the preparations for ribbon-cutting must be meticulous. Holding other meetings involves site layout, environmental sanitation, lighting and sound preparation, media invitation, personnel training and so on. It goes without saying that when preparing these aspects, we must be careful and strive for perfection. In addition, we have carefully selected and prepared some special tools for the ribbon-cutting ceremony, such as red ribbons, new scissors, white tulle gloves, trays and red carpets. Secondly, people who cut the ribbon must be selective. At the ribbon-cutting ceremony, of course, people are the most active, not things. Therefore, the ribbon-cutting personnel must be carefully selected and trained in advance. (1) personnel composition: besides the host, the ribbon-cutting personnel are mainly composed of two main parts, namely the ribbon-cutting person and the ribbon-cutting assistant. (2) Etiquette requirements: Below, we briefly introduce the main etiquette requirements for them. It is a high honor to be a ribbon cutter at the ribbon-cutting ceremony. The level of ribbon-cutting ceremony is often closely related to the identity of the ribbon-cutter. Therefore, when choosing ribbon-cutting personnel, the most important thing is to choose the ribbon-cutting person. A ribbon-cutter is a person who cuts the ribbon with scissors at the ribbon-cutting ceremony. Traditionally, the ribbon-cutting person can be one person or several people, but generally there should not be more than five people. Usually, ribbon-cutting staff are usually held by superiors, partners, celebrities, employee representatives or customer representatives. The list of ribbon-cutting artists must be determined before the ribbon-cutting ceremony is officially held. Once the list is confirmed, the other party should be informed as soon as possible to make preparations. Under normal circumstances, when determining the ribbon-cutting person, we must respect each other's personal opinions and don't force each other. When several people need to cut the ribbon at the same time, they should tell each ribbon cutter who he will share the responsibility with. Doing so is a kind of respect for the ribbon-cutter. Don't "get cold feet", just drag your feet before the ribbon-cutting begins and find someone to make up for it temporarily. When necessary, before the ribbon-cutting ceremony, the ribbon-cutting people can be gathered together to inform each other of the relevant precautions and conduct some training. Generally speaking, a ribbon cutter should wear a suit, skirt or uniform and comb his hair neatly. No hats, sunglasses or casual clothes are allowed. If only one person cuts the ribbon, you can cut it in the middle, right away. If more than one person cuts the ribbon, be sure to pay attention to their ranking when they cut the ribbon at the same time. The general rule is: the middle is higher than both sides, and the right is higher than the left. The farther away from the person standing in the middle, the lower the ranking, that is, the main trimmer should be in the middle position. It should be noted that the reason why the ribbon-cutting ceremony is stipulated as "the right side is higher than the left side" is mainly because it is an international practice and the ribbon-cutting ceremony should be observed. In fact, if no foreign guests attend the ribbon-cutting ceremony, the traditional practice of "the left side is higher than the right side" in China will be implemented. Shearer refers to a person who helps the ribbon cutter in a series of ribbon-cutting processes. Generally speaking, most of the shearers are the female employees of the host. Nowadays, people usually call them waitresses. Specifically, the hostesses serving at the ribbon-cutting ceremony can be divided into greeters, tour guides, waiters, lottery winners, flower girl and tray girls. The usher's task is to be responsible for seeing off at the event site. The task of the wizard is to guide the ribbon cutter to go on stage or exit during the ribbon cutting process. The waiter's task is to provide drinks for the guests, especially the guests who cut the ribbon, and arrange a rest place. The task of the color puller is to unfold and straighten the red ribbon when cutting the ribbon. Flower girl's task is to hold a bouquet when cutting the ribbon. The task of pallet porters is to provide ribbon-cutting supplies, such as scissors and gloves, to ribbon-cutters. Generally speaking, there should be more than one usher and waiter. The guide can be one person, or one person for each ribbon cutter. Generally, it should be two people pulling the lottery. The number of flower stands depends on the specific number of flower groups, which should generally be one flower. Pallet porters can be one person, or one person can be assigned to each ribbon cutter. Sometimes, a hostess can wear several hats. The basic conditions of a miss etiquette are good looks, tall figure, young and healthy, elegant temperament, sweet tone, quick response, wit and flexibility, and good at communication. Miss Best Manners ... >>
Question 8: What is the connotation and significance of ribbon cutting? Ribbon-cutting is a popular ceremony since the 20th century. Tracing back to the source, it originated in the United States.
It is said that in 19 12, a large department store will open in Wadimi Town, San Antonio, USA. In order to make a profit, the boss Wells strictly followed the local customs, opened the store door early in the morning and tied a cloth belt horizontally in front of it. Everything is ready, just waiting for the official start. Unexpectedly, just before the official opening, the boss 10-year-old daughter rushed out of the store with a pug and accidentally broke the cloth belt across the door. At this time, customers and passers-by who had been waiting outside the door thought that the company had officially started business, and they flocked to buy goods. This is really a prosperous industry with huge profits. Soon after, when Wells' second branch was about to open again, he suddenly remembered the grand opening of the first branch. In order to make a fortune, the boss tried the same trick again, and the effect was naturally good. Later, people followed this method, replacing monotonous cloth belts with ribbons, cutting ribbons with scissors, and some even used gold scissors. In this way, people officially named it "ribbon-cutting".
This form became popular all over the world. How to cut the ribbon is not only a ceremony to be held at the opening ceremony, but also a lot of things such as the start and completion of the project. In recent years, grand ribbon-cutting ceremonies can be seen everywhere in China, and many celebrities and movie stars have been ribbon-cutters.
Ribbon-cutting etiquette:
The ribbon-cutter is a key figure in the ribbon-cutting ceremony. Gfd, the ribbon cutter, directly affects the effect of the ribbon-cutting ceremony. Therefore, the ribbon-cutter should pay attention to the relevant etiquette.
The ribbon-cutter should dress neatly and solemnly, and be full of energy, giving people the impression of being steady and capable. When the ribbon-cutting person walks to the ribbon-cutting, he should smile and be natural and graceful. When the staff presents scissors for ribbon cutting on the tray, the ribbon cutter should nod to the staff, smile at the staff holding ribbons on the left and right sides, and then concentrate on ribbon cutting with one knife. After cutting the ribbon, put down the scissors and turn around to applaud the people around you.
Question 9: What is the process of the opening ceremony of a general enterprise? Part I: Overview of activities
◆ Activity time
XXXX，XXXX，XX，XX
◆ Activity location
Main entrance of local hotel chain
◆ Activity form
1, interior decoration
2. Location layout
3. Background music
4. ribbon-cutting ceremony
Step 5 shoot
6, gongs and drums dance
7, lion dance
8, membership card sales
9. Give gifts
10, distributing leaflets
1 1, collecting consumer questionnaires.
◆ Basic operating specifications
The specific schedule is as follows:
08: 30- 10: 00 Site layout and courtesy reception
10: 00-10: 30 ribbon-cutting ceremony, president's speech, guest's speech.
10: 30-11:30, gongs and drums, lion dance performance, membership card sales, gift giving, leaflet distribution and consumer questionnaire collection.
◆ Expected goal of the activity.
1. On the occasion of the new opening anniversary of the project, through activities such as decoration inside and outside the project, opening ribbon-cutting, firecrackers, lion dance, gift giving, membership card sales, etc.
Broadcast the good news of the opening of the project and expand social visibility;
2. Deepen the close communication with consumers and enhance the external affinity of the project brand;
3. Taking the opening activities as the carrier, let every consumer see the superior environment of the enterprise more clearly, understand the senior management taste of the enterprise, and feel immersive;
4. With the help of the opening ceremony, consumers can understand the unique business philosophy, concept and culture of the project, establish its unique brand image, and lay a good foundation for the project to win favorable competition in the domestic hotel chain industry in the future.
Part II: Preparation
◆ Activity scale:
The number of participants is about 200-300 (the number will be abridged according to the site situation). The site layout is based on creating a warm and grand celebration atmosphere, and the activities are aimed at producing good news effects and social benefits.
◆ Personnel invitation
1. Performers invited gongs and drums and lion dance teams dressed in bright national costumes to perform various drum orders, double lion pearls and double lion prayers, adding luster to the opening ceremony, rendering the festive atmosphere and attracting more passers-by to stop and watch;
2.6 etiquette ladies (internal staff), wearing uniform red cheongsam and ribbons, are responsible for helping guests sign in and guiding them into the venue.
3. A number of security personnel (internal personnel) are responsible for the safety and instructions of vehicle driving and parking;
4. Several cleaning personnel (internal personnel) are responsible for the on-site cleaning and hygiene work;
5. At the invitation of the host, hire a professional program host who is good at mobilizing the atmosphere at the scene, can take the initiative to participate in activities with the audience and repeatedly publicize the company's image, and the person in charge will contact;
6. Inviting guests is an extremely important part of the ceremony. In order to make the ceremony give full play to its sensational and positive public opinion role, guests must be carefully selected in the work of inviting guests, and celebrities should be invited as much as possible to create news effects. Important guests should be invited by someone in person.
Guest invitation scope: A, leaders of * * *, heads of departments B, general managers and directors C of enterprises, companies and real estate, social celebrities and journalists.
7. Transportation and accommodation arrangements: The hotel is responsible for arranging pick-up vehicles and banquet places for guests and picking up and dropping off the lion dance team;
8. Preparation of event materials: vehicles, bottled mineral water, champagne, power supply equipment, audio facilities, gifts, ribbon-cutting tools, fireworks, stage, hot air balloon, inflatable arch, welcome carpet, lanterns, colorful flags, promotional materials, flower baskets, banners, sign-in desks, signs, guest seats, etc.
Part III: On-site Work Arrangement
◆ Work arrangement in the preliminary preparation stage
1, XX, XXXX, send the draft opening plan to the headquarters for review, and make feasible modifications to the plan;
2. Determine the scale, venue, equipment and facilities of the activities on XX, XX, XX, in order to arrange the work;
3. The company headquarters should set up a working group on this activity as soon as possible, and the working group should hold the first celebration meeting on the same day. The content of the meeting should focus on making clear arrangements for the recent work, making decisions on the scale, achievements and project setting of this activity, and formulating a more detailed operation plan.
◆ Work arrangement in production and implementation stages:
1, XX, XXXX, start to determine the candidates for the guests attending the celebration, and complete the confirmation of the receipt within 5 days, so as to order the customized flower blue, the gift share, the amount of wine, the number of paintings and the speaking time of the guests;
2. Entrust the advertising company to complete the pre-production of the items needed for the activity on XX, XX, and confirm the completion of the construction on the morning of XX, XX; ......& gt& gt