North Sirius is one of the earliest digital music companies in China. In 2004, China Mobile began CRBT testing, and the song "Change of Heart" by Northern Sirius artist Black Dragon ranked first in Asia in the field of telecom value-added services. In 2005, Xu Jingbo's Come Back My Love also created the third largest download volume of CRBT in Asia; In 2007, Xu Jingbo's Parting Day was downloaded 6 million times in just three months. With excellent copyright resources, it has become one of the most valuable pop music producers in the Mainland, one of the largest pop music copyright owners in the Mainland, and one of the largest media organizations in the performing arts and entertainment industry in China.
North Sirius has the top management, brand advantages, team advantages, rich copyright resources and powerful media resources in the mainland music scene, and has become the most influential independent music brand in the mainland. In the future development, North Sirius will adhere to the diversified music production and digital music operation that is "closest to the people and most catering to the market". While adhering to the quality of music and paying attention to commercial value, we will make every effort to build a large-scale media organization with artists and music as its business core and promotion and sales as one.
In 2007, North Sirius broke the traditional album distribution mode, adopted a brand-new single digital distribution concept, opened up all-round marketing means, and worked closely with telecom operators, many SP partners and terminal handset manufacturers to provide excellent comprehensive solutions for digital music promotion for many artists, thus maximizing the commercial value of digital music copyright in the field of information network communication.
In 2008, Sirius North went all out to enter the wireless and Internet industries and achieved fruitful results. Join many artists to expand their resource advantages and become an irreplaceable backbone in the industry. By the end of 2008, the company's business has developed in an all-round way, and a perfect cooperation system has been built around the four major areas of "wireless, Internet, terminals and operators".
North Sirius will provide digital music copyright to more partners, including the application of digital copyright in Internet music download, Internet online audio-visual, streaming media service, telecom value-added service and built-in music terminal products. In the future era of Internet and 3G communication, North Sirius will paint a broader music landscape for digital music.