In the current profit composition of Cool Dog Music, advertising is still the most important means of profit. According to reports, the advertising revenue of Cool Dog Music can account for 70%-80% of the total revenue. These advertisements include page advertisements, player-side advertising spaces and so on. In addition to traditional Internet advertising, Cool Dog Music has also jointly launched comprehensive music promotion activities with many well-known enterprises, which also constitutes a new profit point. For example, the cooperation between Cool Dog Music and Pepsi is a case, which promotes Pepsi's endorsement stars and songs through its huge music user platform; There is a code on the packaging can of Pepsi-Cola, which can win the virtual currency "Cool Coin" of the cool dog game through the mobile phone code, and when such cool coins are collected to a certain amount, they can also be exchanged for Pepsi star music CDs. In addition, Samsung's new music mobile phone is also named Cool Dog Music Authority List, and Cool Dog uses its own channels to help Samsung promote signing artists. In addition, the cooperation between Cool Dog and Lenovo, Levis and many other famous brands is also through similar channels and methods. The official staff said that this kind of in-depth cooperation with enterprises is gradually increasing, which is actually an extension of the advertising model, and enterprises also recognize the effect achieved by this activity.