The problem of music copyright can be said to have troubled a large group of users, so the emergence of this change has really made the majority of music software users feel the real "welfare."
When people think that the "trouble" of music copyright has finally been solved, they are also wondering why the government should impose such a big control on music software.
In fact, although there are many music software, if you really want to be big, you may only have QQ music and Netease cloud music. Netease Cloud Music has always attracted the target audience with its wonderful comments and original authors. QQ Music attracts "fans" with its massive copyright.
I don't know where I heard the saying: "Musicians may be pure, but the music market is not." The existence of music may be art to the public, but in the eyes of some businesses, it has become a tool for "collecting money". Therefore, for music software, the only "income guarantee" is the copyright of each music, and only copyright can bring the greatest benefits to businesses.
The copyright that cannot be interoperable between software has become the biggest source of trouble for many users. After all, no one wants to listen to two singers' songs and needs two softwares. Such "Sao operation" seems to have become a convention in the domestic music market, and it has existed for a very long time. Accurately speaking, the era of two music softwares has passed, and it is common for many people to install three or four music softwares in their mobile phones.
However, these existing music softwares are all left by "killing" in the market. Before this, Xiami Music was taken off the shelf, which made many people realize the cruelty and struggle of the music market. While people feel that the "tears of the times" have come to an end again, they also find that the current music market has changed its market share with the change of copyright.
How much copyright the software platform has determines the share of software in the market, and the most direct consequence is the monopoly of the market between music software. This is also the main reason why the exclusive music copyright of music software should be lifted, which is the official restriction on antitrust.
Now on the market, in addition to the known QQ music, there are music software such as Cool Dog and Cool Me, all of which are owned by Tencent. And these music softwares have more or less the exclusive music copyright of most domestic singers. "Jay Chou and other singers have raised QQ music." "If not a singer, who would download so many music software?" This kind of ridicule is endless.
In the promotion of every music software, the most common "auditory feast" is not cared by many people, nor can it be the reason why most people choose music software. As we all know, only those who hold exclusive copyright can really gain a foothold in the music software market.
In terms of copyright, Tencent is undoubtedly a "big family". It is reported that Tencent has successively acquired various music software since 20 16, and obtained more music copyrights from it. Now Tencent Music basically holds nearly 80% of the exclusive copyright share of music. In other words, less than 20% of the remaining music copyright will be "divided" by other music software (including Netease Cloud).
Faced with such an unbalanced market situation, Tencent's "monopoly" position in the music market is basically evident. Therefore, the official rules and regulations to lift the exclusive music copyright and prevent the monopoly of the music market simply belong to the degree of directly publishing Tencent's "ID number" on the Internet. It's hard not to doubt whether this system is "aimed at" Tencent.
Of course, this is just a guess, and there is no such thing in the official macro-control of the market.
So, what is the reason for the official sudden release of Internet music?
The reason for this is very simple, that is, to prevent monopoly. Many people may not know the consequences of monopoly, but everyone must know the law that big fish eat small fish and small fish eat shrimp. This is the process of monopoly, but this process is much more cruel than the law mentioned above.
The monopoly process of the music software market is that the big platform is constantly annexing the small platform. In this case, more and more small platforms will be acquired by big platforms, and a monopoly situation will gradually emerge. Once there is a monopoly situation, these big platforms will take some efficient and disgraceful measures to achieve the purpose of merger. In this way, there will be irreversible vicious competition between internet music platforms, and the monopoly pattern of internet music platforms will also arise.
The emergence of monopoly will inevitably have a negative impact on the development of related industries. Without the pressure of competitors, the platform running at the forefront will become less and less inert, and the leading enterprises that should boost the Internet music platform will become a stumbling block to the development of the industry.
Under the pressure of monopoly enterprises, no fresh "blood" can flood into the music software market, and the metabolism of the market will slow down with the passage of time, and at the same time it will lose its vitality.
As a result, the development speed of China's music software market will become slower and slower, or even stagnate.
Therefore, in recent years, China has been interfering with the monopoly of the Internet, so some platforms that have been controlling the exclusive copyright of many music have undoubtedly become key targets.
Of course, the so-called exclusive copyright of open music does not mean that all music can be listened to. Its function is to make music copyright "monopolized".
For example, after Jay Chou's music copyright is purchased by Tencent Music Series software, Netease Cloud Music can also purchase this copyright, and there will be no situation that "you can't buy it if you buy it", but there will be no situation that netizens think that listening to music in the future is completely free, and members need to open it. Just open a member.
The biggest beneficiaries of this change are all genuine users. In recent years, China has been striving to improve the experience of Internet users. In addition to opening the exclusive copyright of music this time, the software open-screen advertising rectification just implemented not long ago has also been widely praised. This makes more people believe that under the official management, the reasonable demands of the public are being met. The future Internet environment will only get better and better.
I believe that in the near future, listening to all singers' songs with one software will no longer be a delusion, and the range of songs that the public can hear in other software will no longer be limited, and the ideal of listening to songs freely will eventually be realized.