Modern Sky wrote on social media: "I'm sorry for taking inappropriate photos last night. This is the wrong creative guide. Our jokes will lead to misunderstanding. It will be carried out cautiously in the future. " . The "inappropriate picture" in the apology is the strawberry music festival propaganda released by Modern Sky in the past. Their previous plan was: "Let the whole village have a second child, which is the responsibility of strawberries."
For people with pop music, the name "Strawberry Music Festival" should not be felt. This activity is a music festival brand produced by the domestic music company Modern Sky in 2009. The music festival invites young people's favorite musicians such as folk singers and pop singers, and it is also a festival for young people. The annual Strawberry Music Festival has started again. It is natural for the organizers to promote their activities in Weibo.
But their copywriting seems vulgar, and many netizens say "two children in the village", which is full of hints. Netizens are filled with indignation. I only like pop music when I attend music festivals. Modern Sky later apologized as "the wrong creative director".
However, from Durex to Xicha to Modern Sky, why are so vulgar copywriting rampant? What is the motive behind it? Or what kind of cognitive error is it? How did the organizer release this ambiguous copy? Many netizens feel very contradictory while criticizing these vulgar copywriting. This kind of copy is easy to attract the attention of many people. From the propaganda point of view, the result does have propaganda effect.
But at the same time, this exaggerated and stigmatized propaganda casts a shadow on the target and causes harm to the target. I think netizens should use this reckless method with caution when doing publicity. Unless their products are really good, they will basically end in misery.