(65min438+0065 words in total, reading time: about 5 minutes)
The demand that FM function/module solves is to find music efficiently.
The most basic requirement of FM, search and recommendation song list is to discover music.
I think it is to improve user stickiness. The more songs a user likes in the song list, the more users are willing to open this app to listen to songs.
For example, if you hear a favorite song in FM, it will be hard to find it once you miss it (which means the path is longer). Therefore, when users hear a song in FM, they will immediately add it to their song list.
From hearing this song-finally joined the song list collection.
The estimated average time of this process is the time of a song (actually less than). But if it is an ordinary recommendation, the average time for users to listen to a song and finally join the song list is definitely longer than that of a song.
Without the last song, this function is a bit similar to the foreign "app that can only chat in chat rooms when the phone reaches 5% power".
It is to create a sense of tension and improve the efficiency of users to "add their favorite songs to the song list".
Most products on the Internet are related to traditional industries. For example, when chatting with friends, flying pigeons used to pass books and write letters. Boss Ma does ICQ to solve the problem of communication efficiency.
The same is true of FM, which comes from traditional radios. Does this radio have a playback function?
Another example is: Why do you want to use letters-like symbols in your email? Is to reduce the cognitive cost of users.
FM has nothing like the last song. Continue to convey the urgency of the establishment of traditional radio stations, and don't miss it easily.
PS: How to find the missed songs in FM?
Users can find it through the playlist.
Some people will think after discovering it: it is not as good as the last function, more trouble and worse experience.
In fact, I think it can be understood that this is a folk solution.
In other words: official? Not at all? Never thought about it? Let users find it!
For example, you like a song very much, but you missed it on FM. I can't find the playlist either, but you like it very much (the more you can't get it, the more you want it), and then you will search in various ways. When one day, I recommend this song to you in my daily recommendation. Surprised or not? Surprised? Are you happy ~
(This is to create a cool product)
In the end, let users develop the habit of "not easy to miss". Take a screenshot of a small chestnut.
Do you have this habit?
I think this is a good example of product education for users. As far as this function is concerned, this function is not for the last song, but to educate users not to miss it easily. Educating a user is like educating a child, not giving him anything he wants, but strengthening his memory and training him with negative emotions when you want to teach him something.
Don't always want to cater to users, educate users ~
One more thing, as you can see, this problem is always dominated by user experience. I think sometimes it is necessary to distinguish what is a user experience problem: for example, clicking? Collect this function immediately. If it is complicated, it is divided into two or even three steps. Then this is the user experience problem.