Handing out leaflets is the most traditional method, and its advantages are cheap, simple and effective. Can effectively play the role of publicity around the store.

The most important thing of a good leaflet is its content, novelty and ability to attract customers' attention. You can put your store vouchers on a single page to stimulate customers' consumption impulse. The location of single-page distribution is also important. It should be chosen in a crowded place not far from the store. If it is too far away, customers will not have the desire to go.

Second, put up posters.

Make all kinds of advertisements, such as special storefront advertisements, poster advertisements and neon advertisements. And use advertisements to promote the characteristics of your store and attract customers' consumption.

Third, the opening gift

Give gifts when you enter the store, forward customers through WeChat, share courtesy, encourage customers to forward them, and share them through the circle of customers' friends to make your customer base bigger. We need to induce customers to share, and let old customers help you introduce guests.

You can set up free gifts when you enter the store, and forward gifts. It must be true, don't cheat customers, and don't design conditions too high. One or three gift choices are enough.

Fourth, post it.

Publish your entrepreneurial story, store opening story and store opening information in local Baidu Post Bar and local forum, and invite everyone to participate and make suggestions. Everyone likes to give suggestions to others.

Verb (abbreviation for verb) drainage products

It is usually a free gift, which is used for cross-industry cooperation and WeChat forwarding, so that customers can try the experience for free or at an ultra-low price to attract customers to enter the store for consumption. Free drainage products, it is best to set a threshold, try to give accurate customers and influential customers.

Intransitive verbs organize activities.

Participate in or hold some community activities, such as baby contest, free clinic, sending to the community, caring activities, etc. , is an effective way to expand popularity in the community.

It can also integrate the sponsorship of many businesses and provide free prizes, engage in lottery competitions and so on. And cooperate with new media and other channels for online promotion, thus creating an atmosphere and forming word-of-mouth communication.

The most attractive publicity on how to promote the opening of new stores is as follows: 1. Create power through decoration.

When the shop was renovated, it began to make corresponding publicity, which brought expectation and curiosity to passing customers and created momentum for the upcoming opening. You can make a conspicuous large-scale inkjet as a temporary advertisement, the content of which is the brand image promotion of the upcoming opening, and you can reveal some contents of the store promotion activities.

2. Use flyers to create motivation

In order to gather popularity, new stores generally do some preferential activities, such as opening rewards. And these activities need to be accompanied by some leaflets to let everyone know the news. On the one hand, the color of the leaflet should conform to your product, on the other hand, it should also consider the season. For example, hot pot is generally red, drinks are generally light blue, and fast food is generally dark red or black.

3. Build power through the atmosphere

Generally speaking, creating an opening atmosphere means playing dynamic music, placing opening flower baskets at the door of the store, decorating the facade with colored balloons, and posting posters, product pictures, activity booths, etc. in the store. Arrange tables and tableware for free tasting inside or outside the store and tell customers in the most direct way that our new store is opening today.

4. Create motivation through activities

Opening activities can be used for discounts, overlord meals, friends circle advertisements or prepaid coupons. The theme and expression of the event need preliminary research and market analysis, and the premise of increasing sales and customer stickiness is to ensure the store management effect in the later period.

How to promote a new store? The passenger flow at these three points will naturally come 1. Magic weapon one: the key point of site selection. When you have to choose a new location, you must choose a location with dense passenger flow, convenient transportation and more attractive to customers. In addition, it is not advisable to be too far away from the old store, so as not to lose the old customers who have worked hard to cultivate because of their far location. 2. Magic Weapon 2: Make good use of various channels to promote new stores. The first is to publicize the old customers of the old store, let them know the time and place of the store relocation and various preferential measures, and attract them to spend money in the new store. The second is to increase publicity for new stores. Before the opening of the new store, use posters, WeChat groups, QQ groups, etc. Publicize the opening time, product category, preferential measures and other information of the new store, so that the new consumer groups around the new store can know about the new store. 3. Magic Weapon 3: Use the opening period to attract various consumer groups. You can use the resources of old customers to attract new customers by forwarding preferential information rewards and introducing new customer rewards through WeChat, or you can attract new customers by reducing the amount spent in the store by a certain amount. Prepare enough goods and prizes, so as not to affect customers' enthusiasm for entering the store and lead to customer loss because of insufficient goods and prizes. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.