In recent times, I believe that if you watch videos, you have more or less heard the song "Wumeizijiang", and you have also seen the controversy between its "vulgar" and "not vulgar". The controversy continues. How did it spread across all major social platforms, become popular all over the Internet, and occupy major hot search lists? This article discusses this, let’s take a look.

"Your shallow smile is like black plum jam, and I have tasted the mint flavor of lipstick on the corner of your mouth."

If you have been using Douyin recently, you may have been attracted by "Wumei" The song "Zijiang", especially this line, has brainwashed me.

As of February 26, the number of views of the topic #黑梅子香# has exceeded 2.5 billion times. First, Internet celebrities took the lead in covering this song on Douyin, and then it became the subject of many short video platform users. Exclusive BGM for short videos.

Opening all major social platforms, we can all see "Umeko-chan". It makes people curious: How good is Umeko-chan? How did it become popular?

1. How did "Umeko-chan" become popular?

It is reported that Station B released the MV for this song in November 2022, and the playback volume at that time was not enough to attract attention. When it was released together with other albums in December 2022, there was no strong promotion, let alone much waves.

Source: Station B MV

It was not until January that it was covered by artists such as "Xiao Liuzi" Cao Yang, and it became popular in a small area. Cao Yang's cover was also called "Xiao Liuzi" by netizens It was called "the best cover version on the entire Internet". Many users got to know this song from this, and it was gradually spread by the second creation.

As Valentine’s Day continues to approach, Douyin has added the accompaniment of the chorus of “Umeko-chan” to the alternative music one week before Valentine’s Day. Many users continue to use this accompaniment as the BGM of short videos, and it continues to spread.

On Valentine’s Day, Bailu sang a cover of this song, and the topic became a hot search on Weibo. Major celebrities and Internet celebrities also successively recorded covers, igniting the emotions of many users. It’s really starting to take off.

After Valentine's Day, "Umeko-chan" did not stop spreading. Instead, as Douyin gradually spread to every corner, it occupied the hot lists of various social platforms, and its popularity continued to rise.