Hello, landlord. Xiaolian consulted senior overseas marketing experts on the above issues. According to statistics, at present, the CPC of in-station traffic advertisements reaches several dollars, and the benchmark CPC of out-of-station social traffic, such as FB, Twitter and other European and American advertisements is about 0.5-0.8 dollars, which is far lower than that of in-station advertisements, and is also lower than that of in-station advertisements according to the loss rate of 80%. Other promotion channels, such as KOL online celebrity marketing, need to cultivate the company's KOL resource pool in the early stage, and the later cooperation will be transformed into pure CPS sub-commission cooperation, so that brands can benefit from product sales without paying evaluation fees to KOL, and the most important thing is to take incentives. To sum up, remote promotion is still a very worthwhile place to try.

If the landlord intends to try, it is best to start the source resources, such as KOL, about 1-2 months before the product is put on the shelves. According to the rhythm of product listing, KOL resources are locked in advance, so that when the store is put on the shelves, it can attract a lot of traffic and popularity from the surrounding area, but attention should be paid to controlling the rhythm. In addition, when cleaning up the goods inventory, we can give due consideration to the deal shopping guide website and FB deal group community, as well as some blogs dedicated to deal.

Above, I hope to help the landlord.