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Surfing world
It is a new "current affairs review" program created by overseas program center in 2007, which discusses and comments on international hot topics. Every Sunday 13:05 on BTV- 1 (Beijing Satellite TV) for 50 minutes. This column focuses on studio interviews, interspersed with narrative short films or interviews with reporters. Through the dialogue and chat between the host and the guests, it can easily show the hot issues on the international stage in an unusual way and attract the audience with different viewpoints and funny words.
Good morning in Beijing.
1991July, which is the earliest morning TV news program in China. It strives to highlight the characteristics of urbanization in the capital. In every one-hour program time, we break through the geographical restrictions, gather all kinds of international, domestic and local news, broadcast it to the audience in a fast-paced and informative way, and provide the earliest news feast for Beijing, so as to realize our communication concept of "the news reported the most yesterday, the news is found first today, and the new day begins with the Beijing Morning Post", which is divided into "morning news". The latter serves modern urban life. The service news "True Love Interaction" is a large-scale public service talk show broadcast by BTV- 1 every night at 2 1: 50 and at 22: 00 on Saturday night by BTV-7. Launched on March 1 day 10, 2006. Hosted by the famous program host Yan Wen. Each program selects real people who are generally concerned by the public, and through the exchange and dialogue between the host and the real people, it shows the strong personality charm of the characters in adversity, and seeks spiritual harmony and a sense of * * * with the help of the intuitive and fast characteristics of TV media.
True love interaction
The purpose of the program is to feel the truth, call for the truth, convey the truth and return the truth. The perspective directly attacks the lives of vulnerable groups and pays attention to their living conditions. Although the plan has the nature of social welfare, it is by no means a simple poverty alleviation plan. It encourages the strong trend of vulnerable groups and reflects the unusual fate of ordinary people. How to open the hearts of ordinary people and inspire their love is the focus of the program exploration. Touching people's hearts with true feelings, arousing true feelings with true feelings, appealing and conveying true feelings with a strong sense of social responsibility, giving humanistic care to vulnerable groups, showing their true feelings for truth, goodness and beauty under the cover of the noise and impetuousness of market economy, helping people in need in society and solving some social contradictions with love. Since the launch of True Love Interaction, it has aroused great repercussions in the society, and the ratings have steadily increased. The real stories of real people in the interaction of true feelings have aroused widespread concern in society, and people have extended their caring hands, which greatly changed the fate of real people and made them deeply feel the warmth of big families. Each program of "True Love Interaction" distributes the welfare funds raised by the Beijing-style computer welfare lottery issued by the Beijing Welfare Lottery Distribution Center. It is used to help people with true feelings to alleviate economic difficulties and inspire the enterprising spirit of vulnerable groups. On June 5438+ 10, 2007, the 29th issue of News Review sponsored by the Propaganda Department of the CPC Central Committee published an article, praising the column of True Love Interaction. NuNei and her China husband, hosted by Liu Wenyan, won the first prize of TV presenter in the 2006 Beijing Radio and Television Awards.
Note: 1, this channel is already on the satellite.
2: This channel has a high-definition version (for digital TV viewing only). Introduce literary and artistic masterpieces and collect cultural classics. Give priority to the development of variety entertainment programs and large-scale comprehensive cultural evenings to lead the direction of cultural communication in Beijing.
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Five-star night talk
The brand-new literary criticism column "Five-Star Nighttalk" brings all the audience in close contact with famous masters, and * * * sets off a new cultural trend in Beijing. Subvert people's understanding of traditional cultural programs. It brings the audience into a mysterious topic maze with a mysterious five-star array. Every Friday night, five wise men sitting in five corners express their opinions and help you find the answer to the topic maze. "Five-Star Nighttalk" should not only track hot spots, but also lead China's cultural fashion and bring a fresher and higher vision: pass on new ideas and values through programs to get rid of misunderstandings; Show the unique beauty of cultural exchange through the charm of emerging scholars' views; The program pursues ratings and word of mouth; Through forward-looking and constructive strategic content, we will form a * * * voice among high-end people at the political and academic levels. In addition to the host Chunni, there will be four heavyweight guests in each issue of Five-Star Nighttalk. These guests are masters and authoritative figures in various fields, including some famous directors, actors and cultural celebrities in Beijing. They sort out various contemporary cultural hotspots and comment on the world. In addition, the interaction between on-site guests and off-site guests is also one of the characteristics of the column "Five-Star Nighttalk". The whole stage is a 360-degree panoramic stage, and the whole column is an open posture. There will be 60 to 80 off-site guests who have opinions on this program in each issue. They can not only express their views and opinions on the current cultural hotspots, but also interact with the guests on the field.
Glorious bloom.
In the world, the most difficult thing to quit is not rights, nor love, but stories.
People are animals born with stories-watching stories, telling stories and listening to stories. No one can resist the charm of stories, especially the star stories under the halo.
In many talk shows, the stars tell their own stories and the audience listens to their stories. But "glorious bloom" is to let the stars interpret their stories on the spot, and at the same time let the host show the works of the stars. The audience not only listens to stories, but also reads them.
In a long life, there are often only a few most important and unforgettable moments. In glorious bloom, the audience saw the talents of the stars, their struggles, and the mysterious connection between the fate of the characters and their careers from their performances and works. Life is like a play, and a play is like life.
"Brilliant Bloom" is the first column in China that focuses on the live interpretation of stars and intuitively tells the fate of characters. In this column, there is excitement, mystery, lingering and coldness.
Live interpretation, classic playback, concise explanation, close-up viewing, nostalgia and deep shock, surprised to find a person's life secret and personality trajectory.
A good story needs not only unique raw materials, but also wonderful narration.
Glorious Bloom challenges our understanding of the stars and the story structure.
Brilliant bloom is the bloom of creativity, talent and true feelings, and it is also the bloom of human nature in the tempering of fate. It brings together the most advanced science and technology and the most advanced achievements of civilization. The science and education communication platform consists of science and technology, education and rule of law programs.
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The queen of aristocratic families
Celebrities are the wealth of society, and most of their experiences are full of the spirit of self-improvement. Behind their success is one indomitable story after another. They pass on their life experiences to the next generation, forming an endless and excellent life chain. Nowadays, their descendants are all over the vast sea of people, and most of them have become the pillars of society.
Huang Zonghan, whose ancestors were three generations of Hanlin in Qing Dynasty, was a real aristocratic family. The older brothers call themselves "street performers", while the handsome younger brother Huang Zonghan has found another way: to be the factory director, to be the first in the world and to break out a new model of reform; Marginal fund-raising, reappearing the Grand View Garden of the Red Chamber and repairing the Huguang Guild Hall; Studying for a degree, wearing a doctor's hat in his seventies ...
Xiao Xiangyu's grandmother Chang Xiangyu is a famous queen of Henan Opera. She has been upright all her life. She followed her grandmother's footsteps and stepped into the door of Henan Opera, but she also inherited her stubborn character. Grandma was generous and gave her warmth to the simple Shanliwa. ...
Ying Da's great-grandfather founded Ta Kung Pao and Fu Jen Catholic University. His grandfather was then Minister of Education, and his father was a famous performing artist and translator, Ying Ruocheng, who served as Vice Minister of Culture. His mother Wu Shiliang is also an excellent performing artist and translator. He served as the secretary of Mr. Cao Yu and translated for Premier Zhou Enlai. In Fortress Besieged, we saw Ying Da's acting talent, and I Love My Family fully demonstrated his directing talent, so Ying Da was named "the father of China sitcom". ...
Zhang's daughter Zhang, four generations of children from the Monkey King to six years old, Wu Zuguang and his new daughter, his granddaughter, and Chang Guitian, a crosstalk family. ...
It is a meaningful thing to reveal the growing background of celebrities and tap their motivation for success, and it is also a story that ordinary people are willing to listen to.
From June 5th, 2007, BTV-3 19: 40 every Friday, let's calm down, hold a cup of tea, and enjoy the wonderful story of the book.
Scientific and educational observation
In 2007, Science and Education Observation, which has been with the audience for seven years, was completely changed. The new program focuses on suspense concept, and has successively introduced new contents such as animal hunch mystery, password mystery, haunted Gong Wangfu mystery, crop circle mystery, Feng Shui mystery, tomb robbery mystery and so on. The program time has also been moved from Tuesday noon to evening 19: 40, and the time has been extended to 50 minutes. The form of the program is live interaction.
As the highest-rated science and technology program in Beijing, New Science and Education Watch has added many more attractive elements: a series of touching suspense stories, live communication, statements and reasoning, and the thinking and arguments of film and television stars and experts and scholars. On-site professionals will discuss with you all kinds of unsolved mysteries in the world on an equal footing. The new program cooperates with Netease Discovery Channel, the most popular channel in China, to open an interactive platform for the audience, expose the unique views of ordinary people on the universe to the public, and verify the audience's bold guesses one by one.
In addition to the original host Qiu Yu, his column is quite popular, and the rookie Liu Juncheng has also joined the new program, which has a calm and vivid style to the next level. Excellent team ensures the good quality of the program.
The new "Science and Education Watch" will form a series of "Strong Story Meetings" together with BTV-3' s programs such as Husband and Wife Theater, Very Contact and After Celebrities, which will unite with each other, promote each other, create momentum, form night viewing inertia, and jointly build BTV-3' s joint brand. Beijing TV Station is the only channel that mainly plays TV series. Wonderful film and television dramas are broadcast 24 hours a day, bringing together domestic and foreign film and television boutiques, showing a colorful world, meeting the viewing needs of audiences at different levels, and building a Peking man's home film and television drama theater.
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Golden Theater, Movie Time, Beijing Theater and Starry Theater are based on "wisdom creates wealth, information leads life", integrating news, finance, securities and life information to show authoritative, timely and professional information channels to the public.
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World finance
It is the only securities program of Beijing TV Station. It has been broadcast in the trading hours of the securities market from Monday to Friday, and every weekend is the summary time of the financial market and the capital market. During the weekend, the audience has been in great demand for financial programs. Therefore, Tianxia Finance increased Saturday broadcast in 2007.
Since Monday to Friday is the trading time of the market, the contents of these days' programs mainly focus on trading information, while Saturday's programs will summarize the international and domestic financial markets, capital markets and commodity markets for a week, dig deep, report comprehensively and provide authoritative comments for the audience.
World collection
Focus on displaying China's traditional cultural and artistic products, and highlight Beijing's regional characteristics. Compared with other similar programs, the biggest difference of this program is that it systematically interprets the exquisiteness and beauty of China's ancient works of art with modern means of communication and international vision. At the same time, the purpose of the program shows its unique majesty and position, showing the cold and individual side of the program besides warmth and femininity. The 360-degree Panorama Studio, which originated in France, condensed the whole collection into a circle. Facing the 360-degree panorama camera, treasure collectors, star guests, well-known appraisers and collectors at home and abroad gathered together to discuss the collection and appreciation of Taoist treasures. Here, each issue is a contest between true and false, between quality and price, and scenes of invisible swords and swords are quietly staged in the collection world. Authoritative reports of sports news, timely provision of exciting events, multi-angle zero-distance contact with the Olympic Games, and all-round display of Olympic charm. 24-hour rolling broadcast.
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Olympic story 365
Do you know how the Olympic Games first came into being? Who first said the motto "participation is the most important thing"? How was "Faster, Higher and Stronger" born? How many great athletes can you name? How many classic Olympic stories do you know? In the countdown to the Olympic Games, the TV series "Olympic Story 365" jointly produced by BOCOG News Propaganda Department and Beijing TV Station will interpret the history of the Olympic Games in a story-telling way, integrating knowledge and interest, and take you to know the great athletes, fully understand their stories, feel the wonderful historical moments and understand what the real Olympic spirit is. Close to life, emphasize service, base on Beijing, and pay attention to people's life. It provides a unique visual landscape for a colorful life.
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Mind code
It is a psychological interview program launched by Life Channel on June 5438+ 10, 2007. The broadcast time of the program is 20: 00 every Sunday night, and the duration of the program is 30 minutes. The program has been welcomed by the audience since its launch, with an average audience rating of 2. 1 in 2007.
Column orientation: Each program invites one or two guests who are mentally confused to the studio to share their mental journey with the host and psychologists. Psychologists reveal the psychological reasons behind the guests' confusion through psychological tests, psychological experiments and other professional means, and give targeted guidance and solutions. While solving representative psychological cases, the column focuses on popularizing psychological knowledge and advocating mental health, aiming at providing services to a wider audience.
Column characteristics:
1, a true story from life. The parties tell their own experiences and puzzles, and express events through scene reproduction. Realism and storytelling will be a major feature of this program.
2. The unique analysis of psychologists. Psychologists will analyze the events provided by the parties, give professional counseling and suggestions, and solve the psychological confusion of the parties.
3. Serve the audience. Because all stories come from life, the audience will look for similar situations. The advice and methods given by psychologists can not only help the parties, but also have certain reference for the audience in front of the TV.
The column "Mind Code" won the third prize of the excellent column of Beijing TV Station in 2007.
Life Show
Taking marriage as the main line and humanistic care. In terms of program arrangement, targeted thematic programs are launched every week, such as Six Unusual Women, Seven Weathered Men, and Female White-collar Workers from Office Buildings.
I. Overview
Life show has a history of 5000 years. From the coexistence and reproduction of human beings, to the life of parents' matchmakers, and now to the blind date, the form is constantly changing, but the theme is indeed eternal-blind date.
According to the statistics of relevant experts, the number of school-age youth in Beijing has reached 1 10,000. Take unmarried young people around the age of 30 as an example. The ratio of male to female in Beijing is 4: 6 (Shenzhen is 3: 7). The imbalance in the proportion reflects that two out of every 10 young men and women in Beijing can't find a suitable partner during this period. The divorce rate in Beijing has remained high, reaching more than 20% of the total number of families. Divorced men and women remarry has become a social contradiction.
The fast-paced life in high-rise buildings has changed people's traditional ways of making friends and seeking marriage, and also blocked people's free communication circle. Since Life Show started on July 24th, 40 suitors have appeared on the screen, telling their views on marriage, introducing themselves and seeking spouses. There are many applicants for each marriage seeker. At most, 300 people signed up, and nearly 10,000 people signed up by phone in January. The huge market demand and the service of marriage-seeking programs cater to people's needs, which makes the audience rating of the column quickly increase to weekly average 1.67, with a maximum of 2.4, which is widely praised by the audience.
After "Let's Meet Tonight", there is another popular marriage-seeking program.
Second, the audience positioning
The audience is of a wide age range. From the analysis of the broadcast situation, there are young people and middle-aged and elderly people involved in marriage, which should also drive the audience of this age group. There are more young people in Japan on Saturday than at other times. Life Show is a program suitable for all ages, with 30-60 years old as the main audience.
Third, the content setting
The operation of the program basically follows the mode of show love, relying on the mobile studio to shoot suitors, studio scene +VCR. At the same time, you can also go out and shoot the suitors, not just in the studio. The production of VCR can shoot courtiers' spouse selection, marriage process, marriage view, talent, life interest, skill display and so on. Through the romance of the program, there are touching love stories. At the same time, each program is equipped with marriage pictures, which increases the information.
The weekend version of the program focuses on marriage, but it should be linked to the Japanese version. For example, the Japanese edition talks about "women who have left the besieged city" and the weekend edition talks about "happy remarried women", which is a reversal and promotion. At the end of each month, there is a big summary of the January program, so that these people can organize activities, and then find some applicants to increase their social circle, so that the audience can feel that TV marriage recruitment is true and reliable, and the facts are there. This channel is positioned as "based on education, advocating public welfare, paying attention to participation and fashion innovation" to expand the communication space. Pay attention to the growth of teenagers and create a happy growth world.
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Beijing youth
Enter the world of young people and reflect their joys and sorrows; Pay attention to social life from the unique perspective of young people, show young people's thoughts and enterprising spirit of the times, show youthful elegance, and lead the wind vane of young people's fashion life.
Note: This channel, formerly known as Youth Channel, mainly plays youth programs. 20 12 65438+ 10/broadcast, pay attention to all aspects of Beijing 1 8 districts and counties, release authoritative traffic information, show the charm of four seas tourism and record social stories.
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collection of stories
It is to re-integrate and re-create the existing event TV material and explain the daily broadcast column of the story from a new angle.
The content of the program tells true, wonderful and little-known stories at all times and all over the world. Formally, the program will break through the boundaries between documentaries and feature films, documentaries and social reports, documentaries and feature films, and documentaries and literary films. Everything should serve the story and adopt all reasonable means and skills to integrate the story. Tell a complete, detailed and ups and downs story for the audience, just like a real TV series.
Column positioning:
The only daily broadcast program of professional traffic information in Beijing. With the rapid development of Beijing's urban modernization, transportation has become the focus of attention from the central government to ordinary people. The program "Traffic Lights" is adapting to this big environment and becoming an authoritative traffic brand program serving people's travel. Plan content:
A. Traffic information service: providing Beijing traffic information, traffic weather forecast, traffic trip and information service.
B. Hotspot tracking: In-depth tracking reports on traffic hotspots and news events of focus that TV viewers are generally concerned about from multiple angles and in all directions. C monitoring: make full use of the traffic resources of the Municipal Traffic Management Bureau and make full use of the image resources through the road monitoring system. Make road traffic reports more timely, accurate and visible, and provide road safety tips and travel guidance for the audience from another angle.
D. Road statement: Through specific examples in the past, explain the reasons of traffic regulations and traffic cases in detail by way of scene reproduction or three-dimensional animation. E, Eight-Party News Eye: According to the concept of urban traffic, show TV viewers the current situation and changes of international and domestic traffic.
F. Weekend topics: Saturday and Sunday programs will have some topics. Tell and analyze recent social hot events with documentary methods. Through the in-depth report of the incident, we can dig out the deep reasons of the incident, so as to alert the audience. 20 1110/month1,the public * * * channel was changed to the public * * * news channel with the theme of "Go closer and see farther." Good morning, Beijing pays special attention to the news program of Beijing News, which is broadcast live on the same plane as Beijing Satellite TV. Beijing Satellite TV's "News Night Peak" was renamed "Urban Night Peak", which was broadcast live on Xingong Channel 20 1 1 at 17:45. The evening news is broadcast live on this channel, which is 20 1.
The "News Hotline" shows concern for ordinary people at 16:35 (Monday to Friday).
Critical programs such as Sharp Observation, Sharp Review of the Week and Global Review are broadcast at 22:38 every night.
Note: This channel used to be a public channel. Satellite TV Channel, which was launched on September, 2004 10, is the first professional animation channel in China. It is full of fine animation, which is a brand-new animation world.
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Animation area
Introduce the latest and coolest animation works and industry trends at home and abroad to the audience, and become a window for the majority of animation lovers to understand the development and fashion trends of the world animation.
Note: 1. This channel used to be called Kaku animation.
This channel is on the satellite. Logo 1992 used from the construction of Taiwan Province to June 30th:
As shown in the picture on the left, the logo of Beijing TV Station adopts Beijing style, which is of little significance. The logo is in the lower right corner and the timer is in the upper left corner. It mainly symbolizes the authoritative media image of Beijing TV Station.
Logo used from July 1 day to February 3 1 day, 2008:
As shown in the picture on the left, the logo of Beijing TV Station is graphical, which is the product of the initial stage of the station establishment and has little significance. It mainly symbolizes the authoritative media image of Beijing TV Station. New logo used since 2009 1:
From June 65438+1 October12009, Beijing TV Station began to launch a brand-new logo design and channel image (as shown in the right).
The logo design of the new Beijing TV station takes the English abbreviation BTV (Beijing TV Station) as the main design element, with simple graphics and simple meaning.
Modern and more international. As for the main color, the main color is the red of the palace wall and the white of white marble, and the overall sense of solemnity, modernity and internationalization fits seamlessly with the image of Beijing TV Station. The logo of each sub-channel of Beijing TV Station adopts the combination of logo and channel attribute in form, and the channel attribute is marked with Chinese characters after the logo, which not only helps BTV to maintain local and national characteristics in the development of media globalization; It is also conducive to the broad understanding and accurate dissemination of channel concepts. The specific changes of sub-channel logo are: BTV- 1 changed to BTV Beijing, BTV-2 changed to BTV literature, BTV-3 changed to BTV science and education, BTV-4 changed to BTV film and television, BTV-5 changed to BTV finance, BTV-6 changed to BTV sports, BTV-7 changed to BTV life, BTV-8 changed to BTV youth and BTV-
The new logo system embodies Beijing's urban character, sincerely serves the audience in the capital, and comprehensively highlights the change and promotion of the overall image of Beijing TV station around the concepts of internationalization and branding.
New logo as of 20 12 1:
BTV- Beijing changed to BTV- Beijing Satellite TV, BTV- Youth changed to BTV- Youth, BTV- Public changed to BTV- News, and Kaku Comics changed to BTV- Kaku Children (BTV- Kaku Children).