Judging from the characteristics of WeChat, it redefines the communication method between brands and users. If Weibo is regarded as a brand’s broadcast station, WeChat has opened a “telephone-style” service for the brand.

WeChat Moments is an indispensable part of WeChat promotion. How to do a good job in WeChat Moments? Quannuo WeChat marketing platform first needs to clearly position itself:

One: Do it well Precise positioning

What WeChat Moments is used for, this must first be clarified.

Whether you want to build a personal brand, or use your circle of friends to sell products or market services, it is crucial to know what you want to do. After thinking about what to do, let’s start with the first step: design a meaningful Personal name.

At the beginning, you must position your WeChat name.

Real names are the best, as they can quickly create a sense of trust. If it’s not your real name, it’s best if it’s something that reflects your personality, or it’s a screen name you’ve used for a long time. As long as it's fixed, don't change it casually. This is originally part of your personal brand, making people think you are trustworthy and not fickle. Such people are worth making friends with.

If you often change your name, today you are called Ouyang Feng, and tomorrow you are called Jiangnan Seven Monsters, then who are you? Just like you often change your phone number, do you think you are trustworthy?

In addition, when you sometimes see a WeChat name like this: xx purchasing agent, xx bags, will you add her as a friend? Maybe you see her avatar as tempting, so you add her. . You were seduced, but their purpose is to sell you products. Everyone has different purposes. Do you think such a name is useful?

Think about it from another angle. If it were you, what would you do? Don’t you want to add such a WeChat friend? Unless you have special needs for products.

As for name positioning, positioning should be based on the idea of ??building your own personal brand from the beginning. Step 2: Choose an attractive avatar for yourself. Which group does WeChat marketing best?

You may not have thought that ladies are the best people doing WeChat marketing.

This has something to do with the initial publicity and positioning of WeChat, which is a magic tool for hooking up. Shake it to search for nearby people, and then some marketing masters start to fool you. They use seductive avatars to attract a large number of men to add friends. Then at a certain time, change the name and avatar and do other marketing.

However, regarding the positioning of the avatar, it should be positioned according to the idea of ??building your own personal brand from the beginning. The road of seduction will not last long after all. Just like if you do something unsexy, or if you become famous one day and someone reveals this history, what will the public think of you? Step 3: Set up the WeChat Moments background wall WeChat Moments, there is another The small details that should be paid attention to are the background walls.

There are still marketing masters who teach you this: Design your WeChat background wall and make it into a billboard...

My idea is: no-sales transaction. Today, even if my background wall is just a landscape painting, as long as you think I am trustworthy and you need something from me, you will definitely find me.

But if I don’t trust you today, I might even think that you are trying to market me. No matter how many contact information and advertisements you put on your background wall, I just won’t call you.

Turning the background wall into a billboard is indeed effective and increases the opportunity for brand exposure.

But my point of view is: try to weaken the advertisement as much as possible, but show a living, flesh-and-blood person. When he comes to follow you, he doesn’t look at your background wall, but how trustworthy the person behind the WeChat ID is. Step 4: After positioning the content and designing the name, avatar and background wall, the next step is to publish the content. There are a few things to note about the content: Don’t post anything negative, about religion and politics, vulgar, etc. that touches the red line. Also don’t post: those that complain, those that are chicken soup for the soul, those that learn from success.

We judge the person behind this account through the content shared by this WeChat account. Is he positive or is he complaining all day long? Is it full of positive energy or negative and vulgar.

The reason why I don’t share success stories and chicken soup for the soul is because these things can be absorbed by yourself. It doesn’t necessarily mean that what you think is good will be needed by others. Everyone hopes to see a living, flesh-and-blood, credible person.

After positioning this content and packaging ourselves, let’s go back to the original point: what do you need to do through this account?

Is it to build a personal brand or sell products? When establishing a personal brand, what is your positioning? Are you an industry expert or a star in a niche field?

Who do you want to see the personal brand you have established? What do you want to see in you?

We just want to tell others who you are, what you do, and what unique skills you have through this account. People who have this need can find you quickly.

After finding you, he will look at the content you have posted before to judge what kind of person you are.

What if you are selling products?

Let’s first talk about a few things that cannot be sold. High imitations, fakes, prohibited products, etc. Except for things that are not sunny, everything else can be sold.

This is what I think: the core essence of WeChat marketing is still marketing. As long as it's marketing, any product can be done, it just needs a different platform.

For product positioning, we first think about what resources we have, what we can sell, and who we sell the product to.

If you sell facial masks, then your customer positioning is women. If you subdivide it into some categories, whether it is the maintenance category or the efficacy category, what are these customers’ habits on WeChat? What kind of content do they like to see?

Only when the product is positioned well, the rest It’s the process of writing copywriting, finding customers, and serving customers.

WeChat only provides us with a space for close contact with customers, making it faster and more convenient for us to make friends with customers. I like and comment on the Moments posted by my client every day. One day he will follow me, right?

He feels that this person still cares about him. Do you think it can lead to a deal? ?

So, if you use WeChat to truly make friends with customers, then when the brand successfully gets attention, you can have a conversation with a reach rate of almost 100, and its ability to maintain relationships far exceeds that of Weibo. . In addition, through a series of multimedia functions such as LBS, voice functions, and real-time conversations, brands can provide users with richer services and formulate clearer marketing strategies. Based on this function, WeChat has far exceeded its originally designed voice communication attributes, and its platform-based commercial value is obviously more worth looking forward to