In fact, to sum up, an activity should start from the sixteen words of "integrating resources, refining selling points, sublimating height and implementing"

First of all, when we plan to do an activity, we need to integrate resources while knowing the initial situation of the other party doing this activity. Whether you, your boss or Party A propose to do activities, you will have some ideas about them. Therefore, you must first understand this idea and this requirement. The integration of resources can be understood as the early data collection, sorting and analysis, including four blocks, which frame the activities to be operated respectively, and determine a basic framework for the formation of ideas and the production of plans in the future. Section 1: target group resources. This section defines the scope of activities. This part includes buying habits, purchasing power, brand loyalty, target group concentration and so on. For example, when a product is promoted, it will be selected first. Site selection should not only consider the flow of people, but also consider the occupancy rate of bags. This requires understanding the target group in the region: whether the target group is loyal to the brand or price-sensitive, when to buy it at ordinary times, how long the purchase cycle is, and the one-time purchase amount is as much as the target group. So after considering these, the scope of the event is basically determined in the second section: external resources External resources frame the breadth of the event. External resources here refer to media resources, long venue resources, commodity resources, network resources and so on. External resources have a great influence on the whole activity, which can even be understood as an important part of this activity platform. For example, it goes without saying whether the guests attending the opening ceremony are the mayor or the governor. Section III: Internal resources This section mainly considers the manpower, financial resources, material resources, execution and centripetal force of the activity performers. As the saying goes, you can sing as many plays as you can. Even if there are abundant external resources, but internal execution can't keep up, it is difficult to achieve the best results. For example, if you have three national media resources and can invite national celebrities, you should be able to hold a fairly large-scale activity, but the internal constraints and various conditions of the company are not mature. Therefore, the activity can only be confirmed as an unexecutable activity, or the level of the activity can be lowered. If you go your own way, it will seriously weaken the effect of the activity. Section IV: Competitor resources are more reflected in promotional activities. Whether competitors do promotion, when, what kind of promotion, promotion scope, which products do promotion and so on. These are all things that should be mastered and learned. These will determine the time strategy of the event: preemptive or follow-up, finding flaws and hitting; Promotion method: give competitors the same, similar or opposite way. Whether the promotion scope is large or the market is intensive. Refining selling points: the process of integrating data will also be the process of refining selling points, which will be refined through positive promotion, reverse thinking and association. What the target group is concerned about and what has an impact on the target group are all influenced by the target group's purchase decision. Just like the real estate industry, the selling points are refined before the project positioning, such as location, surrounding environment, supporting facilities, transportation, teaching facilities and so on. And then choose the most attractive selling point, which is in line with the consumer psychology in the region, "let the children grow up in a Millennium university", and choose the selling point of the educational environment, which is in line with the buyer's psychology of caring about children's education. Activity-oriented: the idea of an activity is to combine resources and purposes, promote the activity to a higher level, and choose a platform or carrier for it. Different platforms bring completely different effects. Then, what is considered is how to use a theme to reflect this height, how to show the theme through specific activity processes, how to show creativity to achieve the goal, how to use existing resources or potential resources to support or enhance this height, and to what extent the final activity purpose will be further refined through a series of frameworks. This is the idea of an activity. After the theme comes out, we will find a plate around the theme of the activity, just like a jigsaw puzzle, with a framework. Now that we are putting it together completely, we can search as many activity elements related to the theme as possible. Although not every one can be used, we can choose and arrange the most reasonable activities. Here, the theme of the activity is the soul throughout, and any element should be screened and arranged around the soul. After the first two aspects are determined, the specific activity plan is completed. An activity cannot be solved by a plan. In order to ensure the effect of the activity, it is necessary to subdivide the activity plan. ......

How to plan an activity

How to make an activity plan and how to implement the activity?

First of all, you need to explain the ins and outs of this activity project clearly, and at the same time fully state the significance, function and effect of the project before it can be implemented after approval.

Write down the specific theme of the activity, preferably in detail.

The overall person in charge of activity planning, which members are needed and the specific division of labor. This part should also explain the organization and allocation of personnel, activities, corresponding rights and responsibilities, time and place, and also consider the emergency procedures to be implemented.

Grasp the start and end time of the activity.

The purpose and content of activity planning: explain the theme as cleverly as possible, express it simply and clearly, and make it easy for people to understand at a glance. In addition, some charts can be added appropriately.

The specific part of activity planning: why the planning theme is put forward, why the planning activities are carried out, and what procedures are used to complete them. These origins and processes should be explained. When stating the main points of the purpose, the core composition of the activity or the originality of the planning and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.

Steps and plans (timetable, personnel, expenses, operations, etc.) should be described in detail in tables. ) when planning and implementing.

Prediction and improvement of late effect of activity planning.

Comparing the summary and report of this planning problem with the successful case, the possibility of qualification will increase.

Model essay on activity planning book

I. Project background ...

Second, the purpose of the activity: ........

Three. Theme of the event ...

Four. Elaboration of meaning ...

Verb (abbreviation for verb) organization ...

Intransitive verbs activity planning group ........

Master plan: ........

Assistant planner: ........

Auditor: ........

Person in charge: ........

Seven. Activity mode: ........

Eight. Activity time plan ........

Nine. Choice of venue ...

X. Personnel arrangement for activities ........

XI。 Activity flow ...

Twelve. project budget ...

Thirteen. effect analysis ...

Fourteen Activity summary ........

How to plan activities

I. Definition of Large-scale Activities Large-scale activities are social coordination activities in which many people participate purposefully, planned and step by step. This definition should grasp three important concepts: First, large-scale activities should have a clear purpose. Large-scale activities often consume a lot of resources, including manpower and material resources, which is the goal of large-scale activities. It is impossible to spend money on activities without a purpose, and it is not worthwhile to have a clear purpose. Second, there must be planning. Everything must be planned, and large-scale activities are no exception, which need careful planning. Third, multi-person participation is an important concept of large-scale activities. Since it is a large-scale event, there should be many people attending, but it is not a large-scale event with a large number of participants. The fundamental difference between large-scale activities and small-scale activities lies not only in the number of participants, but also in the quality and influence of the activities. For campus activities, it depends on whether we can really build high-quality societies and promote the construction of campus culture. Second, the planning of large-scale activities From the procedural point of view, the planning and implementation of large-scale activities generally go through the following steps: Second, conduct investigation and feasibility study. Feasibility study is a very important step. The research scope includes the campus adaptability of large-scale activities, including the adaptability of campus environment and scope of activities. Financial adaptability and feasibility of income. From the point of view of efficiency, is it beneficial for us to save publicity expenses by doing such activities? For example, outdoor activities should consider the weather conditions, outdoor activities should consider more safety facilities and so on. These are all areas where we need to conduct feasibility studies. Third, refine the theme and be creative. Fourth, scheme demonstration. 1. Set up an activity preparatory group and hold a preparatory meeting. The members of the preparatory group will make a macro plan for this activity through consultation, and finally divide the work involved in the activity into several major parts, such as publicity, outreach, stocking and programs. , and choose the person in charge of each work, and at the same time choose the general person in charge of this activity. 2, according to the spirit of the preparatory meeting, carefully formulate the activity plan, as a work guide, all actions must be carried out in principle according to the activity plan, and at the same time, print and bind the basic information about the activities such as the activity schedule and arrangement, so as to ensure that each person in charge has one copy, which is conducive to the orderly conduct of the activities. 3. The person in charge of each subdivisional work shall organize the team members to start work, with clear division of labor, clear responsibilities and equal rights. However, each person in charge should communicate and cooperate in time in the form of meetings or seminars, and keep abreast of the activities. For problems that cannot be solved within their own experience and ability, they should report to the higher level and ask for assistance. The last point is to summarize and improve. As far as community activities are concerned, it is necessary to constantly sum up and reflect, so as to have a certain model, breakthrough and innovation, instead of always spinning in a routine. If we don't use our brains to create some new activities that students like, community activities will lack attraction and originality. To make the community full of vitality, we must emancipate our minds, explore in practice, keep pace with the times and innovate. Only in this way, the association can keep its vitality forever, its activities can unite people's hearts and gather their popularity, and its road will be wider and wider. Iii. Problems that should be paid attention to in the process of operation and implementation 1. Conduct the necessary on-site simulation. From the experience, we should attach great importance to the on-site simulation of the scheme. We can see that there are some problems in the activities of some societies: the plan is very good, but due to the lack of drills or rehearsals, there are many problems in the operation process, which violate the original spirit or fail to reach the original level. Therefore, after the principle scheme is determined, further field simulation is needed. 2. Implement the management of operating procedures. Procedural management is a scientific management consciousness. Only by stylized implementation can there be standardized and scientific management. Therefore, in the implementation of design, it is very important to design a standardized operating procedure, which is actually to grasp and deal with the details in the activities. 3. Program training. In large-scale activities, in order to ensure the quality of participants, training is particularly important, which not only ensures the quality of activities, but also greatly mobilizes the enthusiasm of participants, making them feel that the significance of participating in activities lies in learning and improving their own quality rather than winning or losing, and more importantly, maintaining the reputation and influence of society. For example, music lovers association, dance association, pop guitar club, speech and debate association, ball association, etc. can all be trained when holding activities. At the same time, training also means training staff for activities. If the relevant staff does not understand, ......

How to plan a plan book with multiple activities on one theme?

Subject: (Title)

Foreword: (Overview)

Significance of carrying out activities: (Why carry out activities)

Activity content: (describe the steps and activities of the activity in detail)

Activity execution time: (including time period)

Scope of activities: (objects and fields targeted by activities)

Staffing: (according to the position, all tasks are subdivided into each staff member)

Pre-preparation: (do a good job in research, publicity and promotion, arrangement of activity devices, etc. ).

Work content: (put forward work requirements, subdivide work tasks, and put forward completed requirements)

Purpose of the activity: (achieve the expected effect)

Effect evaluation (benefit analysis): (expected reaction and effect after the activity)

List of materials: (register all publicity materials and articles used)

Because you didn't specifically introduce what kind of activity it is, you can only give a simple answer based on the experience of Yiyang Zhongtian Culture Media for more than ten years, hoping to help you.

How can we plan a good activity?

I. Definition and Function of Small-scale Activities Small-scale individual activities refer to activities with small time span and single content and form. It directly affects the members of the association. Although the activity is not strong and the "impact" is not great, the effect can not be underestimated. Small activities can be viewed from small to large, through which the potential of the association can be fully tapped, and talents can be discovered and utilized. Second, the planning of small-scale activities (1) determines the purpose of the activities. The general purpose of the small activities of the association is to improve the quality of the members of the association so that they can all "gain something"; Activities can enhance the cohesion of the association and promote its internal construction. Only by correctly positioning activities can we plan high-quality activities. (2) careful planning. No matter what activities, we should make a feasible plan in advance. Before an activity is implemented, it needs comprehensive consideration and careful planning for each step and procedure, and then it can be carried out step by step and in an orderly way to achieve the expected goal. (3) Be fully prepared. To make the activity a complete success, we must make full preparations, invest manpower, material resources, energy and time, make careful consideration, plan and organize according to the requirements of post responsibility system. Iii. Problems that should be paid attention to in the process of operation and implementation 1. Small activities are small, but they are "complete". Small activities are the epitome of big activities. He also needs our careful planning and serious treatment, because no matter big or small, no one wants to screw it up. 2. The creativity of small activities needs brainstorming, collective wisdom and discussion with research. Only in this way can we plan various, colorful, innovative and efficient activities according to the requirements of the members of the association. 3. The form and content of small activities should not be too difficult, and must be controlled within the ability, energy, time and funds that the association can bear. 4. Don't hold small activities too frequently, because on the one hand, the quality can't be guaranteed, on the other hand, the activities organized by the association will inevitably affect the members of the association to do other things, such as studying, making friends and going home on weekends. Over time, they will be "very reluctant to give up what they love" because of holding activities, which is really too much. Reference from: 172 Campus Activity Network 172 Xiaoyan/Plan Tree/Original address: 172 Xiaoyan/Plan Tree/Jiqiao /2009/ 1009/989.

How to make a good plan?

Planning proposal is a problem that every planner must face. If you want to make an excellent planning case, you must go deep into it, fully integrate with the market under the actual background of the project, and realize the ultimate goal of customers. There are rules and methods to follow in doing everything, and so are marketing proposals. There are several key control points that planners need to focus on. Ideas and ideas The idea of making a proposal should be customer-centered and know customers better than customers, which is the foundation for us to settle down. Our proposal must conform to the characteristics and habits of consumers, so that customers' products and services can be organically combined with target consumer groups, thus enhancing corporate image and promoting product sales. Making a planning proposal is like writing a paper. There will be several key words, which are the core elements of this case and the key control elements. Therefore, in the process of proposal writing, we should fully understand the connotation and extension of these concepts so that they can dig deeper and improve the proposal. Idealism and realism, as the external brains of enterprises, should give consideration to idealism and realism, that is, the originality and feasibility of the proposal. Creativity is mainly manifested in some creative advertising activities and public relations activities, innovating and improving marketing activities to make them more suitable for market requirements and attract consumers to the maximum extent. Ninety-nine percent of the success of a plan depends on execution and control, and creativity only accounts for one percent. Explain the importance of feasibility and operability in marketing activities. Because putting it into practice is the goal, and good results are the ultimate requirement. The starting point and the final point of the proposal should be a clear understanding of the market and a good grasp of customers. Only in this way can the proposal be practical, well-founded and not divorced from the requirements of the whole project. The final point of the proposal, that is, the goal to be achieved, can be varied, such as improving visibility, enhancing corporate image and promoting sales. Different projects will have different goals, but in any case, they should directly or indirectly promote the sales of enterprises and improve their competitiveness. When the starting point and the end point are clear, you need to combine according to your own resources and find a path or method. All roads lead to Rome, but there is always one that is more economical and effective. We should try our best to find it. As an advertising company, combining points and interests must promote and combine resources when making proposals. At this time, it is necessary to consider the combination point of such resources and customers, that is, the coincidence point of both parties. For example, the coincidence of the audience of a certain media and the target consumer groups of products directly affects the efficiency and effect of information dissemination. At the same time, we should also consider the benefits that resources can bring. For customers, any proposal must have a good result and must be the best. Because the level of interest is different, the effect will be different. For example, whether the advertisement of fast-moving consumer goods is arranged in the prime time of Friday night or Sunday night involves a problem that affects timeliness. Explicit demand and implicit demand As mentioned above, we should tap the customer's demand when planning a case, but we should pay attention to explicit demand and implicit demand when discovering and tapping the customer's demand. Because customers will intentionally or unintentionally miss some ideas or needs when explaining their products or markets, perhaps because they are taboo or unaware of it, but this demand does exist and is higher than the explicit demand, which is called implicit demand. Therefore, in the process of communicating with customers, we should pay attention to listening more, thinking more and asking more questions to find out the hidden needs of customers and lay a good foundation for the success of the proposal. Problems and Opportunities In addition, in the process of exploring customer needs and conducting customer research, we should also pay attention to customer problems, because customer problems are our opportunities, which is a necessary condition for us to carry out business and conduct enterprise diagnosis. At the same time, we should also look for opportunities from the external environment and find new ways for customer development. Grafting transfer planning is one of the main methods. This method has two different operation forms, one is grafting and the other is transfer. Its core idea is the same, that is, drawing lessons from different industry operation ideas or scientific methods to plan and put forward this project, such as applying geographical knowledge to marketing planning, or applying real estate industry knowledge to beverage industry, and so on. Grafting is to apply the knowledge of other modules to this project under the existing project background. Migration is to move from the current environment to other environments in the same project module to realize the change of thinking mode. Positioning and transposition positioning theory is a popular marketing theory and thought in recent years. ......

How to plan an activity?

It is very complicated. If it is a large-scale planning proposal, it will be outsourced to the original culture.

How to plan an activity well

The process is clear, the meaning of the activity is easy to experience, and the effect of the activity is obvious (for example, people who want to make participants happy and achieve the purpose of promotion, etc.). )

Activity planning should generally include the following points:

First, the name of the activity. (XX company spring tea party; XX enterprise new year party, etc. )

Second, the activities are sponsored and co-organized. (The agreement is written according to specific requirements)

Three. Time, place and participants of the activity. (Specific location, venue size, number of staff, number of assistants of the client company, arrangement time of the event venue, matters needing attention in the venue, venue layout scheme, etc. )

Fourth, the purpose and significance of the activity. (activity theme; Or the meaning of the activity)

Fifth, the specific process of the activity. There are several ways to express the process, some are flowcharts, and our company uses the timeline to write the process.

VI. Division of labor and budget in activities. (This part is crucial, and the budget may affect whether the customer adopts your plan. )

Seven, emergency plan. Some common problems have many liability problems, such as site damage caused by participants in customer activities. Note: Basically, it is fresh every time, which is very difficult. )

Eight, other content.

Among them, four, five, six and seven are the most important in activity planning. These four requirements must be meticulous and must not make any mistakes, especially the seventh one, which is particularly important in large-scale activities. Test the organizer's ability to deal with emergencies and indirectly test the organizer's strength.

How to make an activity plan? What is the program flow?

Son, I wonder if my brother will? The activity plan refers to the activity plan, which gives you a step. Ask me again if you don't understand 1. Title 2 of the activity. The purpose and significance of the activity. Participants in the activity, who are specifically responsible for organizing personnel 4. Overview of activities 5. Activity flow 6. Opinions of the target audience 7. Results and discussion. The conclusion and suggestion process needs to be organized. Subject: (Title) Foreword: (Overview) Significance of carrying out the activity: (Why to carry out the activity) Content of the activity: (Describe the steps and items of the activity in detail) Execution time of the activity: (including the time period) Scope of the activity: (the objects and areas to watch) Staffing: (Division of labor) Pre-preparation: (Arrange the activity devices, etc. ) Work content: () Break down the work tasks and put forward the requirements for completion) Activity purpose: (Make the desired effect) Effect evaluation: (Expect the reaction after the activity and the achieved effect) Bill of materials: (Materials required for purchasing preparation) I don't know how to talk about it.

How to plan large-scale activities

I. Definition of Large-scale Activities Large-scale activities are social coordination activities in which many people participate purposefully, planned and step by step. This definition should grasp three important concepts: First, large-scale activities should have a clear purpose. Large-scale activities often consume a lot of resources, including manpower and material resources, which is the goal of large-scale activities. It is impossible to spend money on activities without a purpose, and it is not worthwhile to have a clear purpose. Second, there must be planning. Everything must be planned, and large-scale activities are no exception, which need careful planning. Third, multi-person participation is an important concept of large-scale activities. Since it is a large-scale event, there should be many people attending, but it is not a large-scale event with a large number of participants. The fundamental difference between large-scale activities and small-scale activities lies not only in the number of participants, but also in the quality and influence of the activities. For campus activities, it depends on whether we can really build high-quality societies and promote the construction of campus culture. Second, the planning of large-scale activities From the procedural point of view, the planning and implementation of large-scale activities generally go through the following steps: Second, conduct investigation and feasibility study. Feasibility study is a very important step. The research scope includes the campus adaptability of large-scale activities, including the adaptability of campus environment and scope of activities. Financial adaptability and feasibility of income. From the point of view of efficiency, is it beneficial for us to save publicity expenses by doing such activities? For example, outdoor activities should consider the weather conditions, outdoor activities should consider more safety facilities and so on. These are all areas where we need to conduct feasibility studies. Third, refine the theme and be creative. Fourth, scheme demonstration. 1. Set up an activity preparatory group and hold a preparatory meeting. The members of the preparatory group will make a macro plan for this activity through consultation, and finally divide the work involved in the activity into several major parts, such as publicity, outreach, stocking and programs. , and choose the person in charge of each work, and at the same time choose the general person in charge of this activity. 2, according to the spirit of the preparatory meeting, carefully formulate the activity plan, as a work guide, all actions must be carried out in principle according to the activity plan, and at the same time, print and bind the basic information about the activities such as the activity schedule and arrangement, so as to ensure that each person in charge has one copy, which is conducive to the orderly conduct of the activities. 3. The person in charge of each subdivisional work shall organize the team members to start work, with clear division of labor, clear responsibilities and equal rights. However, each person in charge should communicate and cooperate in time in the form of meetings or seminars, and keep abreast of the activities. For problems that cannot be solved within their own experience and ability, they should report to the higher level and ask for assistance. The last point is to summarize and improve. As far as community activities are concerned, it is necessary to constantly sum up and reflect, not only to have a certain model, but also to have breakthroughs and innovations, rather than always spinning in a routine. If we don't use our brains to create some new activities that students like, community activities will lack attraction and originality. To make the community full of vitality, we must emancipate our minds, explore in practice, keep pace with the times and innovate. Only in this way, the association can keep its vitality forever, its activities can unite people's hearts and gather their popularity, and its road will be wider and wider. Iii. Problems that should be paid attention to in the process of operation and implementation 1. Conduct the necessary on-site simulation. From the experience, we should attach great importance to the on-site simulation of the scheme. We can see that there are some problems in the activities of some societies: the plan is very good, but due to the lack of drills or rehearsals, there are many problems in the operation process, which violate the original spirit or fail to reach the original level. Therefore, after the principle scheme is determined, further field simulation is needed. 2. Implement the management of operating procedures. Procedural management is a scientific management consciousness. Only by stylized implementation can there be standardized and scientific management. Therefore, in the implementation of design, it is very important to design a standardized operating procedure, which is actually to grasp and deal with the details in the activities. 3. Program training. In large-scale activities, in order to ensure the quality of participants, training is particularly important, which not only ensures the quality of activities, but also greatly mobilizes the enthusiasm of participants, making them feel that the significance of participating in activities lies in learning and improving their own quality rather than winning or losing, and more importantly, maintaining the reputation and influence of society. For example, music lovers association, dance association, pop guitar club, speech and debate association, ball association, etc. can all be trained when holding activities. At the same time, training also means training staff for activities. If the relevant staff does not understand, ......