The modern "matchmaker"-matchmaking agency, which appeared in our city in the middle and late 1990s, was once regarded as a potential market by the industry. But ten years later, this market was regarded as tasteless and it was a pity to abandon it. The survival rate of matchmaking agencies is extremely low, and most of them are incidental businesses. People who have been engaged in the industry for more than ten years hit the nail on the head: some matchmaking agencies have fraudulent behaviors and destroyed the industry. After learning a painful lesson, they appealed that honesty should be the basis of management. Matchmaking develops rapidly, but the survival rate is extremely low. Many of the matchmaking services that join matchmaking agencies are incidental. Only a few first-generation matchmaking agencies have developed so far, and others have closed down or changed careers. The low quality of matchmaker is a stumbling block to the development of matchmaking. The matchmaking business is not easy to do. Where is the difficulty? The fraudulent behavior of some matchmaking agencies has led many citizens to distrust the matchmaking industry. Two years ago, a friend opened a matchmaking agency with the aim of making a lot of money, but it didn't take long to close down. The insiders pointed out sadly that the lack of business philosophy and the low quality of matchmaker are all stumbling blocks to the development of matchmaking. The matchmaking market has the potential to tap and cultivate many single young people of marriageable age in current society. One of the most important reasons is that it is difficult to find a favorite partner because of the narrow circle of friends. They are eager to find their own happiness on a broader stage of life. This is a very broad market. The insiders believe that the matchmaking market has broad prospects, but this potential market needs to be tapped and cultivated. In the future, the demand for matchmaking service will be higher and higher. It is particularly important to provide better and more professional services and improve the quality of employees. At the same time, the operation mode of matchmaking business should also keep pace with the times, including changing the traditional operation mode of matchmaking, such as registration, introduction, meeting, etc., and introducing some fashionable ways of making friends, such as candlelight dinners, fashion parties, travel barbecues, similar Saturday dating activities, online dating, etc. In a word, whether the matchmaking agency can develop and grow depends on the honest management and the quality and credibility of the operators. Word-of-mouth is very important. The service must be standardized and professional, and establish a good relationship with customers.