The first trick is to scare. It is claimed that members’ movements are irregular and they are easily injured, or they may get injured while practicing, which scares members into buying courses.
The second trick is stickiness. No matter what the members do, they say they are not standard. This sticks to the members and makes them feel like scumbags. The coach takes the opportunity to recommend his own class and let the members buy it.
The third step is damage. This is usually done after the physical examination. Either the member is said to be too thin, or the member is too fat, or the member is in poor shape or the body is not well-proportioned. Anyway, one must focus on one point to damage. Finally, he claimed that he could help improve it.
The fourth trick is bragging. It is said that if members practice by themselves, they will not see any results in half a year. If they practice by themselves for a month, the fat will be gone and the muscles will be gained. Skinny and fat people will look like Schwarzenegger. .
The fifth trick is to chat with members, make friends and get close to each other, and then take the opportunity to promote your own courses and get things done smoothly.
Personal Trainer’s Negotiation Manual:
When potential customers enter the fitness club, the salesperson should smile and receive them warmly, making them immediately feel that they are indeed welcome in the fitness club. By arriving, you are also making a good first impression on them. The first reception will directly affect the success of the sale! Therefore, the reception must be appropriate!
People who walk into a fitness club for the first time in their lives want to know the following three aspects of information:
1. Are they interested in my arrival?
2. Will I get the results I want?
3. Personal Trainer Negotiation Essentials:
Do I like the facilities and services here?
Your job is to get them all the information above.
If you don’t answer yes to the above three aspects, the sale is unlikely to be successful. Because when they walk into a fitness center and see what services you have to offer, that very simple fact shows that they are interested in the fitness center. Then, you must take primary responsibility for steering them in the right direction.