Wechat operation wants to play vertical community? We must do these things well. Oranges (WeChat official account: weixorz): Analysis of product operation preference data. Please discuss with me if you have different opinions. Community is a lasting topic for WeChat operation, which can really increase the influence of platforms or products. There are also many books about community. Orange searched for the word "community" in Douban, and the related results actually reached 142. However, Orange strongly recommends the "community marketing" of Akiba, which is very clear with specific cases. In fact, most of the purpose of the WeChat operation community is not only to increase its influence, but more importantly, to guide the platform so that the official WeChat account can grow up quickly even if it is suddenly lost. This is the power of the community. 1. The purpose of operating communities such as popular science group classification should be very clear. Simply put, groups can be classified as follows. Providing services: friends group, study group, relationship group: chatting and teasing is the main purpose. There are always many interesting topics in the group, and photos of beautiful women are often exposed. Study group: There are two kinds. The first kind is that the group owner arranges lecturers to train everyone, which belongs to passive acceptance of knowledge. On weekdays, everyone will talk about related topics but they are all trivial. The other is that group members belong to the same stratum, and discussing the actual operation is active sharing. The value information generated by mutual communication among group members is enough for article output. Relationship group: For example, in the class group, oranges are still reluctant to give up after five years of graduation. Usually, the group is quiet. If any member needs help or engages in some activities, the group will have some sports. Group threshold: free group, paid group free group: there are two kinds, the first one is no threshold, you can combine keyword search at will, and you can pass the application and successfully become a group member. The second one has a threshold. For example, some groups can only enter after submission, and some groups need you to write materials, edit or manage to make decisions. Payment group: there are three types. The first is low price, that is, the money for one or two meals. The second kind is expensive, 888 or 500, with at least one month's meals, and the third kind is a training group, with the price ranging from 200 to 1000, which will be dissolved after the normal training. Group structure: the group owner is the largest, and the democratic group owner is the largest: management is all our own, and it is rarely managed by group members. Democratic group: the management is almost a team member, but anyone who is positive will be promoted to the management, and those who don't soak for a long time will be dismissed. This is the community that oranges can think of at present. These discerning people can see that the purpose of the operation of the group itself is different, so according to the purpose of operating the community, it can be divided into the following types of communication: the relationship group that keeps in touch, the circle group that birds of a feather flock together, and the group with the same interests and hobbies, all based on this purpose. Dry goods export: For example, when running a community, the top ten online editors use submission as the screening mechanism. The group members who come in are creative and love literature, so they often exchange a lot of valuable information, which is enough for the official WeChat account to tweet. Enhance influence or diversion: such business cards are mostly named after brands, or group announcements remind everyone.