As follows: 1. First, pay attention to the page design of the website.

Looking at a website is like looking at a person. If the first person you meet is sloppy, your impression of him will definitely be greatly reduced, and so will the website. If I log on to a website, I see the content is messy and I can't find what I'm looking for, then I think this website is extremely unfriendly to users. Who will make friends with an unfriendly person?

When designing a page, you must consider the characteristics of the website. First, the page design needs to be clean (of course, it should conform to the characteristics of the industry), and second, the core content of the website should be placed in the most conspicuous position. In this way, users can find what they want in the shortest time, thus improving users' efficiency and user experience. In order to finally improve the stickiness of the website.

2. Second, the page opening speed

I often hear many people say, "That website is very good, but it is slow to open, so I seldom go now." This is a big mistake, and users are often lost in this way. At present, there are thousands of websites in Qian Qian, and the jumping rate of netizens is very high, and the requirements for browsing web pages are becoming more and more detailed. If a website opens a page for more than a blink of an eye, it will definitely be closed.

The opening speed of the website is a very important factor. The rapid opening of the website has left a very good impression on users, making them operate smoothly and quickly, allowing users to browse more pages without getting bored, bringing pleasure, strengthening users' hearts and urging them to pay attention again and again.

3. Third, the frequency and quality of website updates.

Speed and novelty are the characteristics of the Internet. Netizens visit your website because they hope that every visit will be valuable and bring new things, although it is to broaden their horizons. Always keep your content old and new, and the new content will always be 3/4 ahead of the outdated content. If you keep this level, you won't be too tired and you won't lose netizens. Maintaining execution is king.

After the website is built, the core idea is to continue to pay attention to the content of the website. Internet users browse (first impression principle) Internet users browse mainly to find useful information for themselves, and the appropriate content is always the only thing for you and the Internet users. Only in this way can we attract netizens. Only when the content of the website is good can it really stick to users and maximize the stickiness of the website.

4. Fourth, good guidance

Your visitors should immediately know which pages to visit and how to view them. In order to achieve this goal, you can highlight the most useful or relevant pages at the header of the website, and provide a detailed website map at the end of the page, showing all the contents you have provided.

Many websites like to put the landing guide in the most important position of the website, which greatly affects the appreciation of users. However, some websites put the landing guide in a small corner or even on the inside page, which is too difficult for users to find. If the login guide can't be put in the most suitable position, I'm afraid that patient customers may not take action. Generally speaking, the website must be clear about the user's direction, so as not to get lost and close the website.

5. Fifth, your business information

New visitors should immediately know what your web page is about. You can use slogans, slogans or just a picture to describe who you are-but you need to firmly establish your identity, otherwise people will be attracted by other things and leave coldly.

In addition, make sure to display the phone number at the top of the web page and set up a contact page somewhere on the website. This is a sign of open communication, and your users will definitely welcome this move. In addition, search engines like to see contact information and appropriate website maps.

Every brand is unique. When building a new website, it takes some time to find the perfect strategy to keep the audience. The above tips for increasing viscosity are all good starting points.

Promotion plans and measures?

The first type: discount promotion.

I don't need to elaborate. As the most common means of daily marketing, it has many advantages, such as quick effect, increasing short-term sales and increasing the number of purchases by consumers, which always has a lasting impact on consumers. Of course, its shortcomings are also obvious. For example, after a long time, the cost can't stand it, and it can't really increase sales, which leads to a low impression on customers and it is difficult to restore the original price. Therefore, I am afraid of the promotion of small activities and have been promoting them.

The second kind: gifts

This method is also relatively common. Its advantages are attracting new customers to try to buy, attracting old customers to spend twice, and giving users an idea of the brand through gifts, which can help against competitors to some extent, but it also has many relative shortcomings. If the gift is inferior, it will market the brand image, and the gift may increase the cost. When to use the gift may not be recognized by all consumers, and it needs to be analyzed in detail.

The third type: refund discount.

This method is generally suitable for attracting new customers to try. Its biggest advantage is relatively low cost, which helps to collect customer information. But the disadvantage is that it may not be attractive to consumers. Every industry has its own characteristics, and not all methods are universal. It depends.

The fourth type: coupons

It is also one of the daily promotion methods, and its advantages and disadvantages should be clear to everyone, so I won't go into details. In short, it is more suitable for well-known brands, and may not be very effective for new brands, or brands with high user viscosity can also be used. What can I say is that coupons depend on the attitude of users. It is still no problem to send it to old users properly.

Fifth: cooperation and promotion

Needless to say, it is to seek a cooperative partner with the same three views, mutually beneficial cooperation and win-win situation. The only drawback is that it is difficult to find a partner with the same view.

Sixth: free trial.

This is also a very common marketing method in daily marketing activities. Consumers' acceptance of free trial is still very high. Some users may buy directly after trial, and can "catch" accurate customers! The disadvantage is that the cost will be higher and the activity process will be difficult to control, but the effect is still considerable.

Seventh: lottery mode

Well, online and offline users prefer the mode. Its advantages are wide publicity coverage, helping to sell, directly attracting users' attention, guiding new users to place enough orders and promoting the second purchase of old customers. However, its disadvantage is high cost. It is difficult to predict the effect of the activity, whether it is the cost of publicity or the cost of prizes, the promotion of new brands may not be very effective. However, marketing should be more active. In fact, the lucky draw can't be done several times a year, even for new brands.

Eighth: prize-winning question and answer

This is similar to the lottery mode, but it will be very beneficial to brand promotion. On the one hand, it can increase the attractiveness of advertisements. On the other hand, this activity can be formulated for specific people to increase their interest in understanding products. The disadvantage is that the accuracy may be insufficient, the competition activities are difficult to innovate, and there is no practical help to sales. Therefore, the marketing method of prize-winning quiz can be properly used in product promotion.

Ninth: public relations sponsorship

It is well understood that the advantage of a brand sponsoring an activity is that it can quickly enhance the brand image and popularity and create an environment conducive to being known. The disadvantage is that you need to wait for the opportunity, and you have certain requirements for the organization ability of the event, and the input cost will be higher. This method is more suitable for medium and large enterprises with a certain market scale.

Tenth: Membership Marketing

Now we need to apply for membership in everything we do. Every offline store and mall has its own membership system, so the membership system is also a very popular marketing tool, because its advantage lies not only in cultivating users' loyalty to the enterprise, but also in increasing marketing competitiveness. However, the membership system also has a disadvantage, that is, the rate of return may not be very fast, and the cost is relatively high, and the effect is not guaranteed. But once the user loyalty is cultivated, the later effect is still considerable, whether it is sales or brand promotion.

What does it mean to increase customer viscosity?

The so-called customer stickiness refers to the sense of dependence and expectation of re-consumption formed by the combination of customer loyalty, trust and benign experience to the brand or product. The stronger the sense of dependence, the higher the customer stickiness; The higher the expectation of re-consumption, the higher the customer stickiness.

Ask not how much return marketing can bring you, but how much value you can create for customers! Only when your customers think you are valuable and think of you at the first time when they need a product or service can you really enhance customer stickiness.

Five factors to improve the conversion rate?

To improve the conversion rate, we should make a comprehensive analysis from five aspects: traffic quality, single product conversion service and old customer maintenance in visual merchandising:

1. visual merchandising: With the changes of product structure, activity arrangement, timeliness and other factors, the structure and design of the store will be adjusted in real time to improve the depth of the store visit and the user's viscosity.

2. Traffic quality analysis: Turn on the "quantum bar"-the composition of traffic sources can show the proportion of various traffic in your store, and this proportion has a great impact on the conversion rate, because different traffic has different quality. It is divided into four grades: optimal flow, optimal flow, medium flow and other flow.

3. Influencing factors of single product transformation: Baby details page is the top priority in store decoration. Why do you say that? Because the buyer's final payment through search or various hard-wide through train activities is on the baby details page, optimizing the baby details page will undoubtedly significantly improve the store conversion rate.

4. Old customer service maintenance: firmly grasp every buyer who enters the store, actively market, improve the conversion rate, and pay close attention to repeat customers.