The most used dating software in Japan: Line

Line was launched by NHN Japan, a Japanese subsidiary of the Korean Internet group NHN. Although it is a communication application that started late, it was only officially launched on the market in June 2011, but it has more than 400 million registered users worldwide. Line’s most attractive feature to users is the “chat emoticon stickers”. More than 250 kinds of emoticons give users an interesting tool to convey their mood when using Line. Among them, Line’s official designs of cute and distinctive Steamed Bun Man, Coni Rabbit, Brown Bear and James have been well received, making these four cartoon characters important elements connecting Line’s other products.