2022 Douyin’s new rules in June
1. Strictly control bad PK live broadcasts
2. Crack down on black and gray online products
3 , clean up vulgar and marginal live broadcasts
4. Standardize outdoor live broadcasts
5. Put an end to making profits from specific groups of people
6. Curb bad artists from making illegal comebacks
7. Management of superstitious and pseudoscientific content
8. Management of bad fan culture live broadcasts
9. Management of malicious gossip live broadcasts
From 6 this year Starting from October 7th, Douyin Live has canceled the "PK penalty" function, and stipulates that the number of "PKs" in a single account's live broadcast room shall not exceed 2 times from 20:00 to 22:00 every day. Control the harm caused by bad PK live broadcasts to a great extent.
2. Crack down on black and gray Internet products
Douyin comprehensively investigates and cleans up anchors, MCNs, labor unions, etc. suspected of violating laws and regulations. From September 2021 to March 2022, Douyin live broadcast 27 MCNs, labor unions and other institutions suspected of fraud, malicious inducement of consumption, gambling and other behaviors were removed, and 6,704 people who violated live broadcasts were banned.
3. Clean up vulgar sideline live broadcasts
Severely crack down on various vulgar behaviors such as pornographic diversion, vulgar consumption induction, and vulgar group broadcasts. From January to June 2022, Douyin carried out a comprehensive rectification of anchors involved in "yellow" and vulgar content, and indefinitely recycled 1,426 accounts with live broadcast permissions.
4. Standardize the behavior of outdoor live broadcasts
Be careful not to invade other people's privacy, grandstand on the street, forcibly harass others, etc. When doing outdoor live broadcasts. From April to June 2022, Douyin intercepted and closed 126,118 live broadcast rooms in real time, and revoked live broadcast permissions from 52,745 accounts with serious violations.
5. Prevent profit-making from specific groups of people
Douyin strictly prohibits the use of minors to make profits, and prohibits the use of sick or disabled people, lonely elderly people, etc. to bring goods for profit, and The live broadcast room fabricates emotional disputes to attract users' attention and conduct disguised fraud on sales. In addition, for the elderly, Douyin Live has severely cracked down on illegal activities such as inducing, interacting, and defrauding elderly users. In the special governance action to combat "inducing interaction among the elderly" in 2022, Douyin Security Center banned 464 illegal accounts. .
6. Prevent bad artists from making illegal comebacks
Douyin Live resolutely curbs bad artists from changing positions and making illegal comebacks, bypassing platform regulations and starting broadcasts, including but not limited to illegally opening trumpet live broadcasts, " Behaviors such as "changing vests for live broadcast" and making a comeback in other people's live broadcast rooms. Douyin Live has issued the "Community Management Standards for Entertainment Promotion Anchors", which requires entertainment promotion anchors to maintain their positive image and good morals, refrain from any inappropriate words and deeds that are contrary to social morality, public order and good customs, and jointly maintain the health and harmony of the community.
7. Management of superstitious and pseudo-scientific content
In order to gain traffic and attention during live broadcasts, a small number of users publish superstitious and pseudo-scientific content such as “divination, fortune-telling, and tarot”. For behaviors such as exaggerating confusing superstitious rituals, using pseudo-scientific content or forms to induce bad behavior, and online gift transactions in the live broadcast room, Douyin Live will impose varying degrees of punishment depending on the severity of the violation.
8. Live broadcast management of bad fandom culture
The emergence of "bad fandom culture" has produced a variety of negative social phenomena such as social criticism, group confrontation, and mutual abuse. . In order to maintain a clean and upright platform atmosphere, Douyin Live will launch a special campaign to combat "bad rice circle culture" from January 2022. We will continue to carry out serious management in response to typical behaviors of some anchors and users in the live broadcast room such as "irregular reporting, volume control and commenting, provoking wars, insults and slander, and invasion of privacy."
9. Malicious Gossip Live Broadcast Management
Douyin Live continues to carry out special governance actions against "malicious gossip" violations, focusing on "abetment and incitement, provoking fights, and attacks." Issues such as defamation, infringement of other people's rights, negative hype of hot events, and false statements in an official name." From November 2021 to March 2022, Douyin’s live broadcast governance special team punished a total of 913 illegal live broadcast rooms.
Legal basis:
"Cybersecurity Law of the People's Republic of China"
The state has established a network security monitoring, early warning and information reporting system. The national cybersecurity and informatization department shall coordinate and coordinate relevant departments to strengthen the collection, analysis and reporting of cybersecurity information, and uniformly release cybersecurity monitoring and early warning information in accordance with regulations.